Cash is king, so they say. To all of the non-nerds out there, revenue from an accounting perspective is different from cash flow. And that is an important distinction. In this article, I offer up some thoughts on why understanding cash flow in your business is so important and questions to ask that may help you improve your company's cash position.
Revenue does not equal cash. Many leaders and business owners regularly review income statements to track toward annual goals and metrics. But don't underestimate the power of cash flow. In this blog post, we look at why understanding and maximizing cash flow is so crucial for growing companies and offer up some questions to ask to maximize your organization's cash position.