New York Red Bulls’ Post

There is always a lot of excitement with new placement! I want to see it right when it hits the shelf! The issue is that early placement may be before the POG teams get to the stores! I saw 2 Van Leeuwen Ice Cream skus make their way into a couple Winn-Dixie stores last week! Yesterday was the first time I saw all 7 on shelf! Now, as you can see, they are spread throughout. They’ll probably get aligned in the next few weeks! Still excited to see them! Seeing new placement is one of the best parts of the job! Van Leeuwen is crushing it for SMB Sales & Marketing 🍦7 new skus at Winn Dixie. All new. 🍦Brand new news! 6 new skus coming to Ingles soon. 🍦7 skus at Harris Teeter since we started. 2 new 🍦2 skus hitting Lowes Foods in a few days 🍦4 SKUs upgrade hitting The Fresh Market in a few days. 2 net since we started, but improved skus! 🍦A bunch added to Earth Fare last year! They’ve also had gains all over the SE! It’s a great time for ice cream! Publix Super Markets, you’re next! #sales #retail #brokerlife #cpg #icecream

When other business owners ask me what my vision is, I tell them this... 1 yr. from today (December 2024) I see us being in The GIANT Company, Giant Eagle, Inc., Whole Foods Market, Wegmans Food Markets, Target, Walmart, Kroger, Stop & Shop, Publix Super Markets, Trader Joe's, Costco Wholesale, ALDI USA, Albertsons, WinCo Foods, Ahold Delhaize, etc. 40,000 locations in 100 countries is our dream. Starbucks grew 35,711 stores in 52 years. My goal? We're going to beat that by a landslide! Then they proceed to ask me... "What is your strategy?" It's actually quite simple. Who's looking to partner with what's going to be the worlds largest dessert experience??? Comment below where you would like to see Taylor Chip... #viral #cookies #worldwide

When you work in our trade, you really have to watch your filters. I looked at this Tony's Chocolonely display in Waitrose & Partners and at first thought there was a cheeky store manager putting private label on there, completely ignoring the messaging on the display. It’s good to have reminders like this. As soon as we forget to look at stores as shoppers, we’re not giving ourselves an honest appraisal. What’s your thoughts? Can you see what I missed at first! #shoppermarketing #fmcg

“Make your own real estate!” 🛒🔥 Retail shelf space is hyper competitive and expensive, but creativity is free. It costs nothing to pitch store-level decision makers on alternate displays for extra visibility. All it takes is one YES for a shot at an unforgettable brand block. We waited a while to invest in shippers thinking they were more of a beverage play, but now that we realize winning on shelf sometimes starts off-shelf, we’re leaning in with as many priceless ‘points of interruption’ as we can. These RIND Snacks week-ender displays are a great example 👇 Rolling out to Kroger divisions this week: King Soopers/City Market & Quality Food Center (QFC) 👀🍊💪 #retail #grocery #displays #eyecatching #shippers #shelfies #creativity #cpg #brands #groceryindustry #display #cpgindustry #brandbuilding

Our FIt Butters retailer timeline over the next few months: - Two more SKUs hitting Publix Super Markets shelves (now) - Two SKUs hitting Schnuck Markets, Inc. shelves end of month (May) - Two SKUs hitting Kroger (July) - Two MASSIVE SKUs hitting Publix (August) - Two MASSIVE SKUs hitting Hy-Vee, Inc. (August) - Two MASSIVE SKUs hitting Lunds & Byerlys (August) - Two MASSIVE SKUs hitting Harmons Grocery (August) - One SKU hitting Publix (September) Buckle up. Let’s go!

Pricing is also important. Example, Walmart Equate Omeprazole 20mg, 42 tabs, priced around $14 and change, Walgreen comparable brand/size is around $23, can't be competitive, image is most important. Publix is also around $23. Just my thoughts. Eye appeal and price, not sure of the cost, but if I still managed a store I would build a display in the front lobby priced at $9.99 for a month and see what happens. Just an old guy that didn't know much except how to make money. Nothing wrong with a lost leader or two, never hurt my overall net to sales, builds traffic count, improves average sale in my day. "Lead on" Justin Dart. #walgreensbrandedproducts

The pitfalls of on-pack promotions!! I saw this Heinz days out promotion on shelf at Tesco back in the summer and thought it seemed a bit odd. (Not one of ours I hasten to add). The ASA have now just ruled the 'Free Dayz Out' promotion was likely to mislead consumers and can't appear again in the original form. It seems a bizarre breach of the CAP Code to not include key entry and claim terms "due to limited space available" on-pack. Where there is a will, there is always a way! A clear warning that even the big brands can get on-pack promotions wrong without the proper advice. #fmcg #onpackpromotions #termsandconditions

Twenty-four days of 'Anything but Ordinary' Reese's deliciousness on my advent calendar*, but did you know that it's been nearly twenty-four months since Foster began driving distribution, availability and sales for Reese's & Hershey's in the UK Convenience channel? Working with the UK team at Hershey AEMEA alongside our great friends and brand-building legends Euro Food Brands has been a joy. 🧡Reese's has achieved consistent and impressive growth in the UK with the Foster Urban Activation team securing c25,000 distribution points via our 'field sales amplified' approach. 🍫Watch our Mondelez; Orange is the new purple. If you want to find out Foster can increase your distribution and sales across UK Convenience, let's grab a cuppa and a Reese's Peanut Butter cup and discuss. #foster #urbanactivation #fieldsales #amplified #sales #salesgrowth #brandgrowth #distribution #ukconvenience #anythingbutordinary *Does anyone else resist the daily opening of their advent calendar so that they have permission to scoff ten mini Reese's peanut butter cups in one sitting on a Friday night? That is the level of rock n'roll living that I have achieved 😀

Walmart has been a growing force in the natural/organic retail space for awhile; they are now doubling down with their private label 'bettergoods' line. I am intrigued- the branding and packaging is clean, eye-catching and definitely not what one would traditionally associate with Walmart. What are your thoughts? Do you think they can take market share from Whole Foods Market, Trader Joe's and others with this new line? Will be interesting to watch!

Ever wonder how a small snack company conquers giants like Walmart and Publix? Andy Shirk shares the inspiring story of how Beer Nuts did it. He embraced the digital gold rush and then “selling trucks, not cases.” But, it wasn't all smooth sailing. Beer Nuts took on the challenge of selling food directly to consumers—it wasn't a smooth ride, but it had its perks! Landing Walmart wasn't a walk in the park, but it taught them valuable lessons in streamlining operations. Listen now and explore the highs, the lows, and the unexpected turns on Beer Nuts' digital journey. Find the link to the entire conversation with Andy in the comments below! #StrazaConsulting  #BeerNuts #DigitalAdventure #BeyondDigitalShift #LargerSalesFocus #DigitalOpportunity #DigitalNiche #RetailGiants #BusinessScaling