Gaylord Zach from Verve Group joins our podcast to talk about the technology behind the Android Privacy Sandbox. Tune in to find out how retargeting will change: bit.ly/3RjLjrV #userprivacy #privacysandbox #mobilemarketing #appmarketing #googleprivacysandbox
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Here are the latest social media updates you might want to know about! 𝐘𝐨𝐮𝐭𝐮𝐛𝐞 added more In-stream shopping tools that ecommerce businesses can take advantage of. These include “Shopping Collections”, which provide a way that creators can set up curated lists of their favorite products. 𝐒𝐧𝐚𝐩𝐜𝐡𝐚𝐭 partnered with companies AppsFlyer and Snowflake to facilitate more advanced targeting, and data privacy and protection. 𝐋𝐢𝐧𝐤𝐞𝐝𝐢𝐧 introduced new business-to-business TV ad features allowing businesses to reach new audiences through LinkedIn CTV ads. 𝐌𝐞𝐭𝐚 expanded their content policy to better indicate when a post has been created with or uses AI. #digitalmarketing #socialmedia
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Founder of Five 7 & 8 Figure Businesses | Two Successful Exits | Co-Founder: DrivenMastermind.com | Co-Founder: ParetoTalent.com | Father of Sammy And Ronan | Hero To Millions
#GoogleAdsNews 📣 Google's consent mode is evolving in response to regulations. Advertisers targeting EEA consumers, it's time to act! Whether you're using Google CMP or APIs, find out what steps you need to take by March 2024. Read all about it here. 👉 https://lnkd.in/e63a5tQ5 Shoutout to Ginny Marvin for bringing this to my attention. #gads #ppcchat #digitalmarketing
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Third-party cookies are on the way out, and more signals are fading away… Finding an alternative is pressing. Concerns loom over Google's Privacy Sandbox as a replacement for tracking cookies, with fears it might devalue open internet advertising. However, the adtech market offers privacy-first solutions for scalable personalised advertising that ensures real-time audience verification and engagement on the open web. Read our December spotlight to find out more: [https://lnkd.in/g7tkWCPF] #digitaladvertising #ads #marketing #digitalmarketing #advertisers #engagement #digitalprivacy #dataprivacy
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Increasingly hearing about on-device ad tech or edge computing? Here, our CPO, Daniel Pike, gives a really clear description outlining how it works and why it is such a successful approach given the changes in consumer behaviour and regulations. If you want to know more - feel free to get in touch with us Covatic
Maximise ad revenues & discover unknown users with on-device targeting: Unlocking the elusive 20% ⚡ As the industry searches for more effective ways to increase ad revenues, enhance ad experiences, and secure their future, many publishers are turning to ‘on-device’ solutions, or edge computing, to achieve both. 💡 The 'on-device' method, grounded in edge computing principles, offers a compelling alternative to ID-based solutions. It stands out due to its promise of high-quality audiences, increased reach and revenues, and a significantly improved privacy profile. In my article for the IAB, I explore this trend in detail, explaining what it's all about and offering guidance on how to engage with it in a smart way. Read the article 👉 https://lnkd.in/ehCnmBxJ #adtech #media #marketing #publishing #ondevice #edgecomputing #digitalmarketing #adrevenue #privacy #userexperience
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Why is 3rd Party Cookie Targeting so crap? 🧑💻 Nepomuk Seiler and I discuss on the latest episode Advertisers are addicted to data because it allows them to measure, test, and compare results quickly. Ad tech offers immediate feedback and clear correlations, which is appealing. However, cookie-based targeting has limitations, especially with browsers like Safari and Firefox blocking cookies, leading to incomplete data. Human behavior is complex and often unpredictable, making it difficult to draw accurate conclusions from limited data points. Despite these challenges, the immediate feedback and perceived accuracy keep advertisers reliant on cookie-based targeting. Listen to the rest of the episode, links in the comments section #targeting #cookiedeprecation #adtech
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🤖🍸 Tech giants and alcohol brands holding hands to safeguard the youth from tipsy TikToks and spirited snaps? It’s happening! In a move to boost transparency and safety, Google, Meta, and crew are tightening the screws on online alcohol ads. This alliance with the International Alliance for Responsible Drinking means stricter age verification and clearer platform guidelines. It’s like a digital ID check for your feed! 📲✅ Sure, each platform has its approach (Snap, looking at you with no third-party checks 🤔), but Meta’s talking about industry standards for age assurance. 🌍💬 Let’s hope they all get on the same page soon! IARD has been pushing this forward since 2018. From influencers to ad agencies, they ensure underage eyes stay clear of those boozy blurbs. Here’s to a safer, more responsible digital drinking experience! 🥂 Let’s raise a virtual toast to progress and partnership. #Digital #YouthProtection #advertising #alcoholads #META #Google #Snap #IARD
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Vegan Ads puts broadcasters in the driver’s seat, giving them the power to choose which data is shared with partners, monetise opt-out traffic, and apply privacy-compliant targeting options. ⤵️ More details in the comments. #Adtech #UserPrivacy
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Get ready for your ears to perk up! Luma Partners predicts a massive $45 billion windfall in digital audio advertising. Why the surge? People are glued to their devices, with a whopping 20% of digital time spent on audio. Podcasters and influencer marketing are booming, creating a treasure trove of first-party data for advertisers (unlike the fading world of third-party cookies). This, combined with AI's potential to unlock creative goldmines, positions digital audio for explosive growth. Buckle up, because the future of marketing might sound a whole lot different! . . Visit to know more- https://lnkd.in/dsZZJnDQ . . . #digitalaudio #podcastadvertising #audiomarketing #creatorconomy #datadrivenmarketing #marketingtrends #futureofmarketing #paytunes
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Boosting Brand Awareness with Programmatic - Discover Modern Strategies 🚀! I rock at Display&Video 360. Certified Digital Marketing Specialist.
Check out my latest publication about First-Party and Third-Party Data in Programmatic Advertising! Thanks MTA Digital for sharing that one ❤️ #programmatic #mtadigital #ads #marketing
As Programmatic advertising continues to evolve, selecting the right type of audience data has become more crucial than ever. 🚀 First-Party data is key for precision, making it ideal for targeted campaigns in platforms like DV360. On the other hand, Third-Party data provides broader consumer insights but faces increasing privacy challenges. 📈 As regulations tighten, the integration of secure, First-Party data becomes essential. But how can you balance precision and reach in your strategy? 👀 Explore our latest carousel for insightful tips from our specialist, Nikodem Rudziński, on effectively managing these challenges! 🤩 #Programmatic #DataPrivacy #DigitalMarketing
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