Rhys Elliott 🎮📊✍️’s Post

Brands that really get entertainment will be more successful this year. It’s a Sunday and I’m excited to be taking my son to Hot Wheels Neon Glow Party today. Hot Wheels know their car enthusiast audience. They sell 16.5 cars every second second. This monster truck extravaganza will no doubt increase and already well established desirability for all things Hot Wheel 4 wheeled in our household. An experiential IP extension that builds on vast amounts of branded entertainment content, fandom produced UGC, countless products and almost constant innovation, sees the half century old brand in rude health. Hell, I even have a pair of limited edition Adidas Hot Wheel sneakers- bought originally for the colour way but equally now loved by my son! When it comes to thinking about how your brand can play a bigger part in people’s lives, it’s worth looking to the Mattel’s of this world for how they manage their IP. Being part of entertainment is a good starting point, whether that’s through entertainment content on streamers or movies or IRL. I’ll be one hundred quid lighter after todays extravaganza and haven’t yet calculated the long term cost on my wallet of future Hot Wheels products for Al Jnr. The moment you can start consumers paying to watch your content, the moment you’re onto a winner. #brandentertainment #brandstorytelling #innovation

LinkedIn amigos! Let's explore how the LEGO Group defied the global toy downturn with a strategic boost from #harrypotter and #Fortnite. It's truly remarkable! Despite a worldwide decrease in toy demand, Lego saw a remarkable 4% rise in consumer sales in 2023. Led by its captivating Harry Potter-themed sets and the buzz around the Fortnite video game, Lego surged ahead, outperforming competitors and solidifying its market share. According to Lego CEO Niels B. Christiansen, 2023 marked the most challenging year for the toy market in over 15 years. Yet, Lego's resilience showcased the strength of its diverse portfolio. But the success story doesn't stop there! Lego is expanding its retail footprint globally, including a strategic focus on the dynamic market in #China. Looking ahead to 2024, Lego anticipates single-digit revenue growth despite macroeconomic headwinds, demonstrating its unwavering commitment to innovation and sustainability. So, let's celebrate Lego's triumph together! What's your favorite Lego set? Share your thoughts in the comments below, and don't forget to like and follow for more inspiring content. #business

⭐ Forget the Couch, My Garage is the New Prime Time ️ Ever wonder why you never see Lamborghinis hawking their wares during prime time TV? Here's the thing: they probably wouldn't catch me glued to the boob tube anyway. Let's be honest, if you can afford a Lambo, chances are Netflix and reality shows aren't your speed. You're more likely to be found carving up canyon roads with the wind in your hair (and a helmet on your head, safety first people!). Lamborghini understands their audience. They're not after the mass market. Their target demographic is a niche group of successful, driven individuals who appreciate the finer things in life – like the unparalleled thrill of a Lamborghini. There's a certain mystique to not blasting commercials everywhere. It fuels exclusivity, that feeling of being part of a club where you don't need a billboard to know what you're looking for. It's about the experience, the raw power, the head-turning presence that a Lamborghini commands. It's a statement, not a sales pitch. So, the next time you see a Lamborghini roar by, remember, that's their marketing strategy in action. They let the car do the talking (and roaring!). Of course, even us high-flyers need a social media break now and then. So, if you're in the fast lane of life, drop a comment below and let's connect! #Lamborghini #LuxuryLifestyle #MarketingMavericks

🕷️👟🕸️You don’t need a cape to take flight 🕸️👟🕷️ Long time no speak, 2023 is coming to an end and no better time to reminisce what key highlights occurred throughout the year. In the coming days, you’ll see a retrospective across my posts. Back in May, we partnered-up with Sony Pictures Entertainment, Nike London and NBHD long standing doors to energise and pre-heat the launch of the AJ1 Next Chapter: Spider-Man Across the Spider-verse - ahead of the movie release early June. For this occasion we dedicated special efforts in London to bring maximum energy in the marketplace🔥. Long story short, what to remember: 🤳SNKRS Cam via treasury hunt - 2k units sold in 15min (video attached) - 📲Amplified & leaked via local catalysts - 🚪🏘️Retail takeover, Product Early Access & member activations at BSTN & Offspring - 100% sell-through - 📺Collaborative Jordan x Sony geo seeding at fan premiere - 📊X-platform journeys (social, SNKRS, Nike Direct, YT, …) - at least +10k new members Personal achievement, contribute to the release of the collab btw my fav Jordan silhouette and superhero was another dream come true - i can’t put words on this opportunity. So I can’t even imagine what was the feeling for both OG and new generations of fans🤯. More to come 😮💨 Special shout-outs and thanks for the trust Carla, Sebastian & Isobel 🙏🫂

Dive into the world of brand warfare! 🚀 Check out this insightful video uncovering the strategies, battles, and triumphs of brands vying for dominance. #BrandWarfare #MarketingStrategy #Competition #brandswar #bradsbattle #boat #apple #boatvsapple #adsoftheindia https://lnkd.in/gvU7AcXw Crazy 🤣 and creative advertisement by boAt Lifestyle

Did you know that the iconic toy company LEGO was on the brink of bankruptcy in the early 2000s? In 2003, LEGO reported a record loss of $328 million. However, through a series of strategic changes including cost-cutting measures and focusing on their core products, the company was able to turn things around and become one of the most successful and beloved toy brands today. A true testament to resilience and adaptability in the business world! #BusinessTrivia #LEGO #Resilience"

While repurposing #content has been the mantra for #marketers, check out how these brands are foraging into new businesses and verticals! Not new I know and yet I am excited. #madovermarketing #marketing #marvel #mattel

Caught up in March Madness excitement? 🏀🎉 Whether it's the thrill of last-second victories or the spectacle of halftime performances that captures your heart, envision experiencing it all from the comfort of a home tailored for sports fans like you! Explore the ultimate home amenities for making every match feel like you're courtside: ✔️ Specialized Game Viewing Rooms: Envision large displays, plush seating, and easy access to your favorite snacks. ✔️ Alfresco Entertainment Areas: Ideal for enjoying game-day grills or a quick game during the break. ✔️ Premium Sound Systems: Ensure every cheer, sigh, and call from the game resonates with clarity. ✔️ Personal Fitness Studios: Keep the motivation from your sports heroes close with a dedicated space for exercise. Eager to secure a home that hits all these highlights? Whether you're in the market to buy or sell, let's ensure your transaction is as impressive as a game-winning basket! 🏡🔑 #HomeForSportsFans #UltimateGameDayExperience #TeamlyRealty

Are “sneakerheads” over reacting? 👟 📉 Oversaturation: The continuous release of new colorways and collaborations may be diluting the exclusivity and desirability of the Air Jordan 1. 💰 Falling Resell Prices: Increased inventory in the market has led to a decline in resell prices, impacting the perceived value and allure of the Air Jordan 1. 🔄 Shifting Preferences: Evolving tastes and trends within sneaker culture could be diverting attention towards other brands/silhouette’s/models, leading to a decline in the Air Jordan 1's dominance. 🌐 Global Impact: Increased competition from emerging brands and international influences may also contribute to the waning popularity of the Air Jordan 1 within the global sneaker market. 📈 Adaptation Needed: To stay relevant, Nike may need to innovate and adapt its marketing strategies to reinvigorate interest in the Air Jordan 1 among sneaker enthusiasts worldwide. 💭 The IG post below claims almost 50% of AJ1 high models released in 2023 can now be purchase under MSRP. https://lnkd.in/eT6enYXv