Rica Facundo’s Post

In today's consumer landscape, authenticity, honesty, and transparency are not just buzzwords –– they're the pillars upon which trust is built. Third-party certifications, such as the Upcycled Food Association's Upcycled Certified mark, serve as tangible proof of a brand's commitment to sustainability. By displaying such credentials, brands signal to consumers that their products have undergone rigorous evaluation and meet certain standards, instilling confidence in the brand's claims and efforts. This transparency fosters a deeper connection between consumers and brands, empowering individuals to make informed choices that resonate with their personal values. Read about how Clif Bar is crushing the sustainability game in New Hope Network https://bit.ly/3vBnFQn #sustainability #transparency #consumervalues

Delighted to share our recent feature in the WARC Spotlight, this article delves into a comprehensive analysis of global trends and insights across various countries and industries regarding sustainability. It offers an enlightening perspective on public attitudes towards sustainability, unravelling key barriers and revealing how strategic use of language can catalyse the formation of a community-driven movement. This movement transcends traditional notions of sustainability being solely the responsibility of government policies and corporate carbon footprint reduction efforts. In today’s dynamic marketplace, driven by a cycle of supply-demand-supply, consumers – who are also citizens and voters – possess the power to accelerate change. This is achieved by endorsing brands that are genuinely sustainable and simultaneously holding accountable those engaging in greenwashing or unsustainable practices. However, bridging the critical gap between intention and action necessitates educating the public on the true essence of sustainability. For an in-depth exploration of these findings and practical advice on crafting more impactful sustainability messaging, I invite you to follow the provided link to the article: https://lnkd.in/dEdScJPC? Should you not have access to WARC and are interested in obtaining the article, please feel free to reach out to us. Provide your name, title, and company information to: [email protected] for further assistance. www.lensmarketing.uk #sustanability #livingasustainablelife #marketing #invisiblegrowthbarriers #cmo #strategyconsulting #lensmarketingltd

How can brands make more money selling less – and find growth in conservation? 🌳 Proprietary research informed by “Disruption Index” - our data product spanning 18 countries - helps steer marketers in solving this paradoxical challenge. Here, TBWA\Worldwide’s Global Head of Data Product Michael Horn shares this research into the nature of the sustainable consumer in 2023 with WARC. Trends include parents taking a firmer stance on sustainable consumption, the importance of the emerging middle class, and the problem of consumers racing toward the greenest new thing over reducing consumption. Read more via WARC here: https://lnkd.in/eXe6vuuQ? #creativity #sustainability #marketing #corporatesocialresponsibility

We’re thrilled to be attending the Sustainable Brands Brand-Led Culture Change conference May 8-10 in Minneapolis, MN. Excited for the content on how can brands can--and are--harnessing their power to influence consumer behavior towards a flourishing and regenerative future, and how this is good for business. Learn more at the link below, and Ad Net Zero supporters can get 20% off your pass with code: ptrANZ20 Tracks include: Strategies and Tactics Driving Behavior Change at Scale, Culture Changing Communications, Unpacking Consumer Trends KoAnn Vikoren Skrzyniarz, Samuel Monnie, Kristen Tetrick #sustainableadvertising #sustainablebrands #sustainablebusiness

Consumers are increasingly aware of the environmental and social impact of their choices, and they expect brands to share their values and act responsibly. How can you align your brand with this shift in consumer mindset and behaviour? Kantar | #SustainabilitySectorIndex

Hi friends, I'm on a quest for cutting-edge insights for an upcoming keynote presentation. 🌟 I'm diving deep into topics like greenwashing, sustainability, conscious consumerism, honesty, and traceability. These are more than buzzwords; they're the ingredients for business success in our time. 🚀 I'm eager to include the latest data, trends, and thought-provoking studies. Do you have any resources or studies to share? Let's collaborate and bring impactful ideas to the forefront! 🌱💡 📊 Greenwashing realities and challenges 🌿 Sustainability as a business imperative 🛒 The rise of the conscious consumer 🤝 Honesty in corporate practices 🔍 Traceability in supply chains Your insights and contributions will not only enrich my presentation but also spark a broader conversation about these critical issues. Let's engage, share, and learn together! 🌐 Daniela Bertoglia Stewart Pickering Estefania RubioZea Anna Farberov Julio Correa GSG NAB Chile - Inversión de Impacto Andrés Guerrero Alvarado Ph.D. Horacio Pavez Lili Manns David Alvo Verdugo David Batstone Maria Luisa Zapata Trujillo Claudia Winkler Sasha Lipman 🇺🇦💙💛 Alejandro C. Agostinho João Ramalho Almeida Claudio Barahona Jacobs & many others too. #Greenwashing #Sustainability #ConsciousConsumer #BusinessEthics #Traceability #CorporateResponsibility #EcoFriendly #SustainableBusiness #EnvironmentalImpact #ConsumerAwareness #EthicalBusiness #SustainableDevelopment #CorporateTransparency #SupplyChainSustainability #SustainabilityTrends

Sustainability - it’s one of the biggest, and most discussed, concepts of our time.  Over 20 pages of dataviz, we explore how the media and different audiences discuss the topic - from greenwashing & brand reputation to misinfo & media habits. 🔗 https://lnkd.in/gWHeiVHa

Data from BloombergAiQ shows that the sustainability mindset has shifted, with an increased focus on how to adapt versus combat, and invest in tangible, pragmatic solutions that enhance the human experience. This Monday in Cannes Bloomberg Media will convene a cross-industry group of leaders for "Getting Where We Need to Go: Sustainable Advertising." This panel will discuss the crucial role of marketing and media in making environmentally conscious decisions across the advertising value chain, and the resulting reputational and commercial benefits. Panelists include: Fiona Morgan, Chief Purpose Officer, SailGP Ollie Joyce, Global Chief Transformation Officer, Mindshare Brenda Tuohig, Chief Commercial Officer, Scope3 Jonathan Adashek, CCO & SVP, IBM Lizzy Burden, UK Correspondent, Bloomberg TV (Moderator) Visit our Bloomberg Media @ BOBO event site to register: https://lnkd.in/eez8RNxt If you'd like to attend any private sessions, email [email protected] and we will follow up shortly. #GoodBusiness 

The world of #ESGtaxonomy is evolving, but what about the #missinglink in sustainable transformation? The 'human factor' is often overlooked, yet it plays a crucial role in the success of ESG compliance. iCode's complementary insights provide a solution to remove barriers and accelerate #changeforgood. Join us at Brand-Led Culture Change on May 9 in Minneapolis to learn how Sustainable Brands #iCodePulse can help #bridgeSayDoGap and diagnose the #truemindset of stakeholders. Let's unlock the potential of conscious human involvement in sustainable transformation. Don't hesitate, you can still join the conference. Use use the code: atd30sm before the end of today for an additional ticket discount using this link: https://lnkd.in/edRZM7zQ    Attendees that have already registered from brands incl.Tony’s Chocoloney, Sanofi, Mondelez, Dentsu, DiageoGeneral Mills, P&G, Target, BlueTriton,Oxford SM, Porter Novelli, The Guardian, The Cool Down, Just Salad, Made With Black Culture, Pepsi, Check My Ads, BeamSuntory, NeilsenIQ, IBM, and so should you! #BLCC #SustainableBrands #iCodeSDG #humanfactor #transformationacceleration

With the ongoing impacts of #climatechange and the rise of eco-conscious consumers, businesses must evolve to stay in the game. But how do you convince consumers of your brand’s authenticity and trustworthiness in pursuit of ESG goals? And how do you strike a balance between profit and purpose? In this episode of The CMO Show, we explore these questions with two leaders in green innovation: Maria Loyez, Chief Customer Officer at Australian Ethical Investment, and Alistair Tod, Head of Marketing at Single O Coffee. Listen in to hear how these two very different businesses are united through shared values and are moving the dial toward a better, more sustainable future. https://lnkd.in/gV4hyB-p