Rich George’s Post

As we head into 2024, we review our top insights on the leisure and entertainment sector over the past year. From video gaming to video streaming, esports viewership to social commerce, here’s what brands in APAC should know. #leisureindustry #entertainmentindustry #socialcommerce #consumerinsights

📺💡 How is Roku Redefining the Olympics Viewing Experience? Roku's latest collaboration with NBCUniversal for the Olympics streaming hub is poised to transform how viewers engage with the upcoming Paris Olympics. With over 5,000 hours of live coverage on Peacock, including all 329 medal events, Roku is creating a dynamic platform for sports enthusiasts to immerse themselves in the action like never before. But the innovation doesn't stop there. Roku's strategic partnerships with iSpot and The Trade Desk are reshaping the advertising landscape within the streaming TV ecosystem. By enhancing measurement capabilities and providing better planning and buying tools, Roku is empowering advertisers to optimize their campaigns and better connect with their target audiences. As the Olympics draw near, how do you envision these partnerships shaping sports streaming and advertising? 🌐🏅 #Roku #NBCUniversal #Olympics #Streaming #Advertising #Partnerships #Innovation #SportsEntertainment #DigitalMarketing #AudienceEngagement

Looking to knock it out of the park with your next video campaign? ⚾ See how our partnership with Adelaide helped this team score big with CTV, In-Stream, and Display. ⚽ 🏈 🎾 The ball is in your court. 🏀 Learn more below. ⬇️⬇️⬇️ #sports #advertising #video #streaming #ctv #adtech #nativeadvertising #programmatic #digitalmarketing https://hubs.li/Q02f0NvX0

The Paris 2024 Summer Olympics not only captivated global audiences but also set new benchmarks in how brands engage with viewers. With NBCUniversal’s Opening Ceremony coverage drawing 28.6 million viewers—a 60% increase from Tokyo—the event was a major win for advertisers. Streaming took center stage, with Peacock experiencing a sixfold increase in viewership compared to the Tokyo Games. These shifts are more than just numbers; they signify a massive opportunity for brands to connect with audiences in meaningful ways across multiple platforms. As our CMO, Laurel Rossi, insightfully noted, “The Olympics produced a 47% increase in people more likely to search for a brand compared to standard programming. This down-funnel activation can have an enormous impact on both visibility and conversion potential.” Read more about these exciting shifts in the full article: https://bit.ly/3YRaW8l #Infillion #Brands #SportsMarketing #Olympics2024 #CTV #Streaming

Racking up almost one billion streaming minutes across the first two days of #Paris2024, WBD is already close to the 1.3 billion minutes it reported for the Tokyo Games. It's also set a new record for gross subscriber acquisitions in a single day across Europe - a necessary result for an event not obviously suited to an online subscription service. The big question, as we asked in our recent report The Paris 2024 Olympic Games: Faster, higher, stronger, and streamier (by Michael Frank, Kia Ling Teoh, Juan Villegas and me) is whether those who sign up for the two weeks of the games stay for the rest of the Max/Discovery+ offer? #olympics #warnerbrosdiscovery #olympics #omdia

Do sports partnerships work? YES! Do yours? Check out our approach to sports & entertainment partnerships below 👇. And... We'll break down the steps in future posts - please follow Evergreen Partnerships so you don't miss out!

A successful sports partnership starts with an effective process. Nailing step 1 is critical!

The OTT world is changing fast! 🚀Streaming giants are diving into ad-supported tiers, leading to a mix of monetization strategies. 💡 Navigate these waters wisely to cut costs and boost your content game with the ultimate guide: https://okt.to/u02xje

View Paul Shore, Zixi Director of Product Management for ZEN Master, and a panel of experts discuss the growth of sports streaming across APAC and how they are successfully navigating the region’s complex broadcast landscape to deliver, distribute and monetize sports content. Topics include the challenges and opportunities for sports content distribution and monetization in APAC, FAST’s application to sports and how it will impact advertisers in the future, and what future opportunities exist to generate revenue. See the recording here https://lnkd.in/dUsxJcXN #innovation #ultralowlatency #livestreaming #broadcastmedia

The Paris 2024 Olympics have proven that sports broadcasting is truly one of the most dominant forms of entertainment in our time. This year’s games offered an unparalleled viewing experience, blending cutting-edge technology with compelling storytelling to captivate audiences worldwide. From immersive streaming platforms to innovative augmented reality features, Paris 2024 set a new benchmark for how we consume and engage with sports. Broadcasters and media companies showcased the power of sports to connect us all—bringing the emotions, determination, and triumphs of athletes into our homes and hearts. As we reflect on these Olympic Games, it’s clear that sports broadcasting is more than just about watching events; it’s about sharing in a global experience, feeling the energy of the moment, and being part of something larger than ourselves. Paris 2024 has reinforced the central role of sports broadcasting in the world of entertainment, leaving a lasting impact and setting the stage for the future of media.