Rich Mills’ Post

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Digital Product Strategy & Design

Will Apple finally address the virtual elephant in the room? With the official launch of the first Vision Pro happening real soon, could this be the hardware device that unlocks the gaming market for Apple? If it is, they are keeping pretty quiet about the fact. You'd think that gaming would be right up there as one of the main use case for the Vision Pro (if not playing then game development?) but even in the latest promo there was only a tiny 10 second glimpse that showed it being used in any such capacity. Why so? Apple have historically always been coy about the gaming market, mainly due to concerns/hesitancy around brand image, control and probably most pertinently monetisation and revenue models. However, with the Vision Pro, will this be a massive oversight? Maybe they’re cooking up something special with Disney? Who knows? What do you think? #Apple #visionpro #spatial #vr #ar  

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