Richard Hill’s Post

While revenue is a critical outcome of successful marketing, using it as the only barometer of return on marketing investments (ROMI) is shortsighted and sells the complex B2B marketing ecosystem short. Read Managing Director Meredith Fuller's latest article for four important marketing investment areas and initiatives that generate value beyond top-line revenue: https://bit.ly/4aXmJVN #revenue #ROMI #B2Bmarketing

Chevron Lubricants needed to change decision makers mindsets about how engine oil impacts business operations. And the only way to do that was to show them. Together, we delivered a roundtable conversation video series that combined expert insights, dramatic behind-the-scenes testing footage and the clarity of a respected industry influencer. The video series garnered: ▪️ 435K views ▪️ 4M impressions ▪️ 1.6M engagements ▪️ 1/3 of the cost of the CPM benchmark 🟰 Mission accomplished For more insights, read our work story: https://bit.ly/3WeLSXF #InfluencerMarketing #VideoMarketing #B2B #IndustrialMarketing

Who runs the world of B2B? Guys? Hmmm...maybe not. (Sorry, not sorry to all the awesome fellas out there – the ladies are having their day.) Women are still unrepresented across go-to-market, and there are WAY too many "best of" or "top 10" lists that are filled with... you guessed it, guys. So, we're making our own... Pulled right from the powerhouse guest list of Closing Time. 👑 If you want to level up your sales or marketing game this year with fresh perspectives, proven frameworks, and actionable tips – give them a follow. Sales: • Samantha McKenna • Amy Volas • Jen Allen-Knuth • Charlotte Lloyd • Daisy Chung • Hannah Ajikawo • 🚀 Kim Cram • 🦋 Vanessa Hunt Marketing: • Shama Hyder • Katie J Foote • Ann Handley • Jennifer Zick • Meredith Fuller • Mandy McEwen • Anna Furmanov • Corrina Owens • Valerie Riley There are COUNTLESS inspiring and intelligent women right here on LinkedIn who are rewriting the narrative and ensuring that the future of B2B is: 👉 Diverse 👉 Inclusive 👉 Driven by brilliant minds of all genders Let's celebrate these amazing women all month long and continue to amplify their voices and contributions throughout the year. The world of B2B is better off with more women leading it. 💪 #ClosingTheGap #WomensHistoryMonth #InternationalWomensDay

We have some big news to share! COMM is merging with four leading agencies to create a powerhouse marketing and sales services firm backed by Round Table Capital Management LP (RTC Partners). By joining forces, we can deliver even greater value to our clients across a broader spectrum of marketing and sales initiatives. To learn about this exciting venture, click here: https://lnkd.in/e_DEyA96