RILA GLOBAL CONSULTING’s Post

Thinking about celebrity endorsements for your business, but your budget doesn't match the stars? How about giving micro-influencers a shot? The debate continues: Is it a passing trend or a long-term marketing strategy worth your investment? We've consulted the experts, dissected the pros and cons, uncovered winning strategies, and even surveyed our savvy lifelong learners. 𝐃𝐢𝐯𝐞 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐚𝐫𝐭𝐢𝐜𝐥𝐞 𝐟𝐨𝐫 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬! 👉 https://lnkd.in/gZgHVum5 𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐭𝐡𝐚𝐧𝐤𝐬 𝐭𝐨: Oleg Segal, CEO & Founder of DealA James Owen, Co-founder of Click Intelligence Nick Whitfield, CEO of City Unscripted Fred Dino, CMO of Zoe Recovery Michael Hurwitz, CEO of Careers in Government Chris Gillio, Operations Manager at Gillio Inc Sol Kruk, Owner of Property Inspection Pros Yuval Eizik, a tech entrepreneur Andrew Becks, Co-founder of 301 Digital Media Hannah Sanderson, CEO, and Founder of Clever Canadian 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐧𝐞𝐰 𝐰𝐞𝐞𝐤𝐥𝐲 𝐛𝐲 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐢𝐧𝐠 𝐭𝐨 𝐨𝐮𝐫 𝐧𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫: https://lnkd.in/ghkzb3Mf #microinfluencer #influencermarketing #brandstrategy #digitalmarketing #personalbranding

Thanks, Skill Success, for including my thoughts and recommendations on leveraging micro-influencers as part of your marketing mix in your latest blog post. "Research is key to finding the right micro-influencers for your brand. In general, working with third parties like agencies that have experience in influencer research and vetting can take a lot of the heavy work off a brand’s shoulders and provide an additional sounding board to ensure that the most relevant influencers are being selected. If attempting to go it alone, there are many tools available for researching and finding micro-influencers, but in general, one of the best approaches is to go directly to social media platforms and search by hashtag and keyword to develop an initial list of contenders, and then use third-party tools to analyze and vet prospective micro-influencers. The best and most effective micro-influencer strategies, from a best practice perspective, are to work with a micro-influencer you can trust and not be too prescriptive or controlling in the end product. After all, the influencer knows their audience and how to deliver messages to their audience best, so give them the guidelines and guardrails, and let them do what they do best." #microinfluencers #influencers #marketing #influencermarketing

Share your success stories with your New Zealand audience. 🌐 Let us manage your online reputation. #OnlineReputation #NZBusinessSuccess #DigitalMarketingNZ #ReputationManagement #SMMNZ

Do you find getting your head around all the social media metrics difficult? We have you covered! Here is a list of statistics relevant to a healthcare or life science business: 👍 Reactions - likes, loves, celebrations...reactions are useful indicators of your content having been seen, digested, enjoyed and supported. 💬 Comments - the volume and sentiment of comments can be an invaluable signifier of your content's value and resolution. 💻 Clicks - especially valuable when you've shared a news update, report, carousel or survey, in which you're looking for your community to move out of the social media platform itself. 👁🗨 Impressions - it's also worth noting the overall reach of your content, as an indication of broader brand awareness raising. Get more insights with the Sookio team: https://loom.ly/JvAW7Ag #SocialMediaMarketing #DigitalMarketing #DigitalMarketingStrategy

Love it! A very useful list explaining the main statistics to look at on your social media platforms. Here they are, these fantastical beasts! 👾👇 #SocialMediaMarketing #SocialMediaManager #SocialMedia

Dr. Mayo Adegbuyi provides insights into the number of platforms your business or brand should actively engage on. 😕 #socialmedia #socialmarketing #marketingstrategy #bizcrownmedia https://lnkd.in/eEGBQFSE

Want to learn all about Generation Alpha? 🔎 Then pop this date in your diaries 📆 for our informative, insightful webinar with The Institute of Promotional Marketing (IPM) all about Gen A. Our Head of Social, Liam Bircham, will present essential findings about the youngest generation of consumers and how to engage with them to nurture long-lasting connections as they enter the purchasing market. We can’t wait to see you there! Click here to register: https://lnkd.in/exmdVHVf #ipm #generationalpha #marketingwebinar #consumerinsights

"Building strong client relationships is key to success in the ever-evolving world of social media! 💬✨ Maintain open and transparent communication with your client. Regularly discuss strategy, goals, and stay on top of any changes in the social media landscape. 🌐 This not only ensures a smooth collaboration but also helps in adapting your approach to the dynamic digital environment. Communication is the foundation of a successful partnership! 🤝 #ClientCommunication #SocialMediaStrategy #TransparencyMatters #DigitalPartnership #BusinessSuccess #CommunicationIsKey"

Want to measure impact, manage reputation, and spot opportunities? Tracking media mentions helps you do all that. Here are the reasons why we believe tracking not only your brand but also other keywords is important. Learn more about how we track media mentions: https://lnkd.in/gYSBneGP #mediamonitoring #brandawareness #reputationmanagement