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Are third-party delivery partners helping or hindering your bottom line? When multiple retailers are aggregated within a single platform, competition is based on margins rather than service or quality. This is especially damaging for grocers in our current economic climate. Some recent initiatives — like the partnership between UberEats and Instacart — are making things even more difficult for grocers to appeal to consumers on a service or convenience basis. The increased competition for high-convenience and high-margin grocery items like meal kits, ready-to-go foods, and prepared meals is taking away an area of sales that have traditionally been lucrative for grocers. Click the link below to learn why you should prioritize first-party engagement over third-party reliance: https://mct.media/3V0KOFJ

In the past few years, the lines between "dining" and "grocery" have begun to blur thanks to on-demand delivery services like Instacart, Grubhub, and DoorDash. It's taken consumers beyond mere "convenience," and for many, it has fundamentally altered their relationships with food. Historically, restaurants, especially QSRs, have been a convenient option when consumers find themselves short on food at home or lacking general necessities, but these services could completely change that. In the long run, do you think this will ultimately do any sort of damage to restaurants? And if so, will it turn would-be profits for restaurants over to the hands of grocery stores? #RestaurantTrends #RetailTrends #Retail

Exciting to see how OLIPOP leveraged our Free Gifts product to launch this really cool Dry January campaign with Instacart! 🎁🍹 Grab your free can of OLIPOP this Friday* on Instacart! (*while supplies last 😉) Checkout this Forbes article for more details 👉🏽

Domino's Pizza launches Uber Eats trial in sales push Domino’s Pizza embarks on a trial partnership with Uber Eats, offering users the opportunity to order their favorite pizza directly through the platform for the first time. This strategic move aims to assess whether joining the Uber Eats takeaway platform can provide an additional avenue for boosting sales for the renowned fast-food giant. While Domino’s continues to operate its standalone app, allowing customers to place orders directly, the trial with Uber Eats introduces a new dimension to its distribution strategy. The trial will initially involve 170 Domino's Pizza stores, set to launch at the end of January, with an additional 14 sites in the Republic of Ireland also participating in the experiment. “The trial will assess whether this partnership will drive incremental growth in customers and sales for Domino’s, in particular among customers who tend to only use food delivery apps to order takeaways,” stated Domino's Pizza. Should the trial prove successful, Domino’s envisions expanding the partnership to encompass its wider store network later in the year, broadening the accessibility of their iconic pizzas to a larger audience. Andrew Rennie, Chief Executive Officer of Domino's Pizza Group, expressed enthusiasm about the collaboration, stating, “This is good news for us and good news for pizza lovers, given Domino’s will now be available to order on Uber Eats from stores included in the trial.” Matthew Price, Uber Eats General Manager for the UK, Ireland, and Northern Europe, shared the excitement, emphasizing the aim to provide the best choice to customers on the platform. “Whether you are watching the football with friends or hosting a family get-together, Uber Eats and Domino’s have got you covered,” Price added. As the trial unfolds, it represents a strategic move by Domino’s Pizza to leverage the widespread popularity and convenience of food delivery platforms, further enhancing the accessibility of its beloved pizzas to a diverse and dynamic customer base.

As consumers balance their budgets, the battle between restaurants and supermarkets over who is cooking dinner has gotten intense and could have some interesting behavioral implications that marketers will need to watch. Grocery chains are investing in new menu items and expanded offerings to help shoppers serve great meals at home while at the same time driving foot traffic to their stores. The strategy is attracting new shoppers as well as increasing trip frequency for existing customers. This has been a focus for Kroger who has become the biggest seller of sushi in the US and they aren’t alone as dollar sales of grocery store sushi have grown by a staggering 72% in the last year. Instacart is also going after new shoppers but their angle right now is using back to school shopping as a means to let consumers know they deliver more than just food This will be fascinating to watch as these initiatives are already shifting consumer behaviors and brands will need to adapt. #mattshottake #marketing #grocery Check out last week's newsletter where I discuss how traditional linear TV viewership has dipped below 50% of total view time in the US and what could be next in the world of streaming: https://bit.ly/3snSFkJ Subscribe inside the newsletter link for more!

Time to re-name Quick Commerce as Convenient Commerce? Nice tie up here between the New York Times and Instacart which makes a lot of sense: see a recipe you like in a newspaper, click to add all the ingredients to your cart and have them delivered to your door. Most people don't want groceries quickly; most people want groceries delivered in a convenient fashion and this is a great example of that. And importantly, many people are prepared to pay a premium for this kind of convenience. Tapping into the convenience shopper mission may well be the way that the struggling Q-Comm channel survives. #convenientcommerce #quickcommerce #newyorktimes #instacart #grocerydelivery https://lnkd.in/e3KZ96Jh

🚀 Instacart is now a powerhouse using FoodStorm's linked food service options. What does this mean for your CPG? 🔍 New Opportunities for SEO Search Term Optimization: Pair your products with on-demand ordering and catered meal options. Think tagging your brand's paleo gravy option with a preferred retailer's catered Thanksgiving meal option. 🦃 Or pairing your company's Japanese BBQ sauce listing with sushi orders! 🍣 🤝 Co-branded Omni-Channel Retailer Campaigns: Imagine a BBQ banner ad from Albertsons: Not only can you propose your company's summer pairings with other brands, but now you can pair them with in-store, deli, or made-to-order catered options! 🍖 The Introduction of Food Service Options in CPG Will Not Just Stop at Retail: 🍽️ I predict Instacart entering the restaurant industry to compete with negative net earnings counterparts like Uber and DoorDash! 📈 #foodservice #onpremise #grocery #c-store #cpg #retail

Nikhil Gupta, owner of Paris Panini and The Pizza Bakery, reminisces about the day the restaurants opened. The tables were full from the onset, and it has remained that way across both restaurants. His conversation with Sidharth Bhakoo (National Business Head) as part of Swiggy's newest series, Growth Platter, is a simmering tale of anecdotes, success, and all things food. There's more amazing stories coming your way. The complete episode drops soon! #SwiggyIndia #WeAreSwiggy #GrowthPlatter