Roastbrief’s Post

Want your brand to make a splash? Rightmove just clinched a headline sponsorship with ITV’s The Voice at the perfect time—right before the busy autumn season. 🍂 Here’s what Rightmove is doing right: → Leveraging The Voice's themes of self-belief and confidence → Perfectly aligns with their "Believe It" brand. → Debuting bespoke idents during ad breaks → Ensuring viewers connect their 'move' with the brand. → Uniting TV, social media, & online presence → Crafted by the creative agency Neverland and managed by Wavemaker UK. Matt Bushby, Rightmove CMO, says, “The Voice UK's message of belief aligns with our mission to inspire everyone to make their right move.” I've always believed the right partnership can elevate a brand’s message. This one? Pure gold.🌟 Could this type of strategic sponsorship work for your brand? Contact me to explore brilliant marketing strategies! #Sponsorship #MarketingStrategy #BrandAwareness #Rightmove #TheVoice

Know the CTV model!

CTV is the new in-thing! Vini Soni, Deputy Vice President at Aviva India, explains how marketers are on the lookout to utilize the full potential of CTV's growth and opportunities for their brand. #IPLonJioCinema #TATAIPL2024 #JioCinema #LiveSports #DigitalMarketing #Advertising

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞: #StarSports introduces exciting new opportunities for brands on #IPL 2024. Challenging the misconception of entry barriers for brands, the broadcaster has introduced new and exciting opportunities enabling participation across budgets and brand goals. #e4madvertorial #StarSports #IPL #TV #Advertising

Once only a pinnacle in advertising opportunity, this summer's Olympics will go programmatic on NBCU's Peacock. Great for widening the inventory, but scary if bidding exceeds new highs, preventing space for smaller businesses. Interested to see if I'll receive ads from independent brands or if it will all be giants. #OTT #digitalmarketing #digitaladvertising #streaming #thetradedesk https://lnkd.in/g8CjJeB3

Loving this playful OOH campaign by Aston Martin F1 Team and Boss ahead of Silverstone! Boss leveraged AR to place Alonso's helmet on a London double-decker, making it look like a passerby captured it on their phone. Why it works well: ✅ We like randomness, the unexpected and playful (Gen Z in particular) ✅ Using quintessentially British icon, the red double-decker bus, adds an extra layer of charm and cultural relevance. ✅ The uniqueness and visual appeal of the video make it highly shareable on social media, increasing its potential to go viral. To be honest, it doesn't really feel like an ad at all! AR in OOH can definitely be a fun way to get people talking*. What do you think of the ad?  #MotorsportMarketing #AR #OOHAdvertising #GenZ #boss #SilverstoneGrandPrix #Alonso #F1 *𝙄 𝙘𝙖𝙣 𝙞𝙢𝙖𝙜𝙞𝙣𝙚 𝙢𝙤𝙧𝙚 𝙖𝙣𝙙 𝙢𝙤𝙧𝙚 𝙗𝙧𝙖𝙣𝙙𝙨 𝙖𝙧𝙚 𝙜𝙤𝙞𝙣𝙜 𝙩𝙤 𝙟𝙪𝙢𝙥 𝙤𝙣 𝙩𝙝𝙞𝙨 𝙩𝙧𝙚𝙣𝙙 𝙖𝙣𝙙 𝙩𝙝𝙚𝙧𝙚’𝙨 𝙨𝙩𝙞𝙡𝙡 𝙖 𝙬𝙞𝙣𝙙𝙤𝙬 𝙩𝙤 𝙙𝙤 𝙨𝙤. 𝘽𝙐𝙏 𝙡𝙞𝙠𝙚 𝙖𝙣𝙮 𝙩𝙧𝙚𝙣𝙙, 𝙄 𝙘𝙖𝙣 𝙨𝙚𝙚 𝙞𝙩 𝙜𝙚𝙩𝙩𝙞𝙣𝙜 𝙤𝙡𝙙 𝙛𝙖𝙨𝙩 𝙪𝙣𝙡𝙚𝙨𝙨 𝙮𝙤𝙪’𝙧𝙚 𝙖𝙗𝙡𝙚 𝙩𝙤 𝙩𝙝𝙞𝙣𝙠-𝙤𝙪𝙩-𝙤𝙛-𝙩𝙝𝙚-𝙗𝙤𝙭.

#SuperBowl 2024: Ads that were the real MVPs this football season. Here is our pick of the best Super Bowl ads of 2024. BMW Group | Booking.com | #CeraVe | #Oreo | #DoritosDinamita | Pringles | #Ubereats #e4m #SuperBowl #MVP #Advertising

Ryff x EXTREME: In-Scene billboards are coming to Action Sports Attention brands: your logo, front and center in the most thrilling action sports moments. That's not just clever editing — it's the future of advertising, and it's here now. We're thrilled to announce our collaboration with EXTREME, the premier name in action sports content. This partnership opens up a world of opportunities for brands looking to seamlessly connect with sports fans through in-scene billboards and product placements. 👉 Ready to amplify your Gen Z appeal? DM us to get started! 📩 #FutureOfAdvertising #ActionSports #BrandIntegration #AdTech #Innovation #insceneadvertising #virtualproductplacement #FAST #FASTchannels

If there is one media that screams credibility for your brand, there really is no substitue. TV advertising is the gold standard for trust and brand recognition. But it is flawed. TV ads are terrible, unless you use smart TV ads! We believe that Adsmart from Sky is the leader in delivering the best message to the exact demographic. Hands down. I love using Adsmart for the targeting alone. I don't think I know of a UK based data targeting that gets as granular into the customer that you want rather than the customer that the service thinks you want. Big thanks to Sam Lewis and Andrew Dickinson from Donnelly Group for trusting CREATIVE 3 MEDIA™ to deliver the creative.

Check out what Andrew Dickinson from Donnelly Group had to say about advertising on AdSmart from Sky.👇 We can track leads, sales, conversions so you know exactly how your campaign has performed. If you want results and a return on investment, lets chat! Drop me a message to learn more about targeting the people who matter to you. 💬 #tvadvertising #northernireland #motortrade