Rob DiGisi’s Post

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Creating New Revenue Streams Through Sports Marketing. Entrepreneur. Professional Speaker. Sports Management Lecturer at Wharton.

With NIL, the transfer portal and conference realignment, so much attention has been given to on the transformation of college sports, namely to FBS Football. I have been fortunate to educate students and lead strategic debate on this subject. Many of the the students in my sports management class at The Wharton School are exceptional students who also happen to be D1 athletes. Each semester, I am fortunate to have a few student athletes from the University of Pennsylvania women’s lacrosse team. Yesterday they suffered a crushing overtime defeat to Yale University in the Ivy League Sports tournament. But the good news, after a great season, they are now the 8th seed in the upcoming NCAA tournament. In 2023 and 2024 exceptional student-athletes such as Nicole Miles, Kelly Van Hoesen, Isabelle Rohr, Anna Brandt, Sophie Davis, Caitlin Cook, Julia Chai and Clare Ruff amazingly balanced the demands of being on a nationally ranked team and being a stellar student. They come to class every day, write well-researched and insightful papers and perform very well on exams. Upon graduation they will begin their careers with the likes of Morgan Stanley, Merrill Lynch, Barclays and the National Football League (NFL). Their success represents the student-athlete ideal. No scholarships, no extra tutors and certainly no payments from NIL collectives. They are just hard-working, dedicated and highly intelligent student athletes. I wanted to recognize them here. It’s been my honor to have them in my class. #sportsbiz #collegesports #excellence

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Kelly Van Hoesen

Rotational Analyst at the NFL

4mo

Thank you so much Mr.DiGisi! We all loved your class!

Caitlin Cook

Analyst at J.P. Morgan Asset Management

4mo

Thank you Mr DiGisi! So glad to have gotten to learn from you while at Penn!!

Isabelle Rohr

Incoming Wealth Management Analyst at Merrill Lynch

4mo

Thank you so much! We all thoroughly enjoyed your class and all you had to teach, have a great summer.

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