2 Years at SPARETECH 🥳🎉
Today marks my 2-year anniversary with this incredible team, and it's the perfect moment for some reflection. ✨ Amid the daily grind, it's easy to feel like you haven't achieved much, but taking a step back can reveal just how far you've come.
In the last two years, I've embarked on an epic rollercoaster of learning, growth, and accomplishments. The team I helped build tested, failed, and ultimately succeeded. While some of the seeds we've sown are still growing and have yet to bear fruit, I'm confident to some more highlights will be added to the list below!
Here are some of my highlights:
✅ 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗢𝘃𝗲𝗿𝗵𝗮𝘂𝗹 𝘅2: We didn't settle for the ordinary; we reworked our website not once, but twice, to ensure it reflects our evolving story and converts.
✉️ 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 & 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: Communication is key, and we added a newsletter to keep our partners and customers in the loop, sharing the latest insights and updates.
🌐 𝗩𝗮𝗹𝘂𝗲-𝗣𝗮𝗰𝗸𝗲𝗱 𝗘𝘃𝗲𝗻𝘁𝘀: We didn't just talk; we walked the talk by creating a series of events, including webinars, summits, and customer roundtables, to provide real value to our community.
📚 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗘𝗻𝗴𝗶𝗻𝗲: We built a content engine that keeps churning out valuable resources and insights, making sure our audience stays engaged and informed.
📊 𝗗𝗮𝘁𝗮 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆: With a focus on getting more transparency into our data, we've empowered ourselves with better insights to drive decision-making.
And there's more! I'm proud to have had an impact beyond Marketing initiatives:
✨ 𝗢𝗞𝗥𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗲𝗮𝗺: We introduced OKRs, aligning our marketing efforts with clear objectives and key results to drive success.
🔄 𝗔 𝗛𝗲𝗮𝗹𝘁𝗵𝘆 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: Open, constructive feedback is the fuel that powers our growth, and I'm thrilled to see a thriving feedback culture within the team.
🤝 𝗕𝗿𝗶𝗻𝗴𝗶𝗻𝗴 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗧𝗲𝗮𝗺: My journey has also seen me joining the management team, where I've brought my perspective and customer-focus.
Thanks to Tom Keller, Laura Restrepo Orozco and Nhi Nguyen for being a significant part of this journey!