🤝 As you remember, Bandera Agency proudly became a member of BIMA (British Interactive Media Association). This week, our director, Maksym Paraska, had the privilege of attending the BIMA Growth event, which is a testament to our commitment to innovation and excellence.
🏢 The organisation represents a community of businesses, charities, and academia across the UK and drives innovation through knowledge sharing, showcasing best practices and developing talent.
📈 Though the event was fruitful overall, we’d like to pay a bit more attention to its highlight - a fireside chat between Robin Bonn, an esteemed growth consultant for agency leaders, and Jennifer Berry, the CEO of Digitas UK.
🗣️ Jennifer shared her core values in leadership: People, Growth and Work. Having the right people, ensuring company growth and delivering top-quality work - at Digitas, this value-driven approach is aligned with their clients' needs: ‘My job is to say 'yes' if everything is aligned with our values’, she said.
☑️ Jennifer also offered invaluable advice for small agencies:
Active Pipeline (maintaining active sales and a constant flow of clients to secure the future)
Great Work (delivering exceptional work as small agencies need to go above and beyond to demonstrate their effectiveness)
Portfolio (it is crucial to showcase what has been done, how it has been done and for whom, allowing for a tangible demonstration of achievements)
💫 Robin and Jennifer's long-standing professional relationship added depth and familiarity to their insightful conversation, inspiring us to implement these strategies for continued growth and success.
🚀 Here's to leveraging these insights and fostering our collaborative spirit!
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