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New Post: 7 key 2024 search trends to watch and 3 top priorities - https://lnkd.in/eCyZArXb - In 2023, we saw the rise of AI-powered search and the significant evolution of SERPs with the arrival of Google Search Generative Experience, as well as Bing Copilot (formerly Bing Chat). Google's new AI model, Gemini, is the largest and most advanced, capable of understanding text, code, audio, images and video. We expect to see its full potential unleashed on Google Search in 2024. Meanwhile, Google continues to emphasize the importance of quality and experience while using artificial intelligence models as a key component of ranking and reranking. Google released several algorithm updates this year regarding content quality and page experience. Using AI is accepted by Google to create content as long as it is highly relevant and offers value. However, don't expect thin AI-generated content with little or no value to easily gain long-term SERP visibility. A timely, entity-first strategy is now a competitive advantage. Strengthening the technical foundation of your platform to improve discovery and experience is critical. Bottom line: future digital presence for AI search should be a key priority for all brands in 2024. Read on to discover seven key trends that will impact your roadmap in 2024, as well as three must-haves for success. 7 trends that will impact your strategic roadmap in 2024 These are the top seven trends we'll see in 2024. 1. SERP and visual optimization In Google SGE and SERPs, rich results will continue to evolve. Continued SERP optimization will be critical as we expect zero click results to increase due to SGE. Want to enter the answer (or snapshot) generated by artificial intelligence? Keep posting fast loading pages full of relevant, useful, valuable and unique content. Some specific areas to prioritize: Experiential/informational videos. Web Stories. Podcasts. Online tutorials. Visual optimization. FAQ/PAA. 2. Useful content and content intelligence A solid content strategy will be essential in 2024: Find and fill relevant content gaps. Check content performance. Create personalized content based on user intent and touchpoints. Create and optimize various types of useful content (eg topical and informative, local, visual). You want to demonstrate high levels of EEAT and publish content written or reviewed by subject matter experts or demonstrate hands-on experience. Every search happens because someone wants or needs something. Your content should help searchers achieve goals or complete tasks. How a user interacts with your content is just as important as the content itself. To do this meaningfully, your strategy should include creating buyer personas. Create content based on the buyer's journey at every touchpoint. Research your customers and make sur

If you use AI, you use search engines less. Gartner now says that by 2026, traditional search engine volume will drop 25%, and that validates one of the main predictions I made for 2024. 🔮🎯 💬 The classic search business will be thrown into its biggest transition ever in 2024. And let’s face it, if we’re talking about the “search business”, we’re really only talking about Google. The coming 12 months will see Google struggle to keep pace with the deluge of synthetic dreck, and their search results suffer. The result will be a stronger shift of consumer searches to both TikTok and AI-powered results, and it will lead to a dramatic shift from Google regarding its core search and keyword ad business. 💬 If you want to see what I think happens as a result of this change of consumer behaviour, you can check out the full article on TrendingTopics.eu that I have linked to below. 📰 Here's the news: Gartner Predicts Search Engine Volume Will Drop 25% by 2026, Due to AI Chatbots and Other Virtual Agents By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents, according to Gartner, Inc.  “Organic and paid search are vital channels for tech marketers seeking to reach awareness and demand generation goals,” said Alan Antin, Vice President Analyst at Gartner. “Generative AI (GenAI) solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional search engines. This will force companies to rethink their marketing channels strategy as GenAI becomes more embedded across all aspects of the enterprise.” Quality and Authenticity Will Be Focal Points as Virtual Agents Replace Traditional Search With GenAI driving down the cost of producing content, there is an impact around activities including keyword strategy and website domain authority scoring. Search engine algorithms will further value the quality of content to offset the sheer amount of AI-generated content, as content utility and quality still reigns supreme for success in organic search results. There will also be a greater emphasis placed on watermarking and other means to authenticate high-value content. Government regulations across the globe are already holding companies accountable as they begin to require the identification of marketing content assets that AI creates. This will likely play a role in how search engines will display such digital content. “Companies will need to focus on producing unique content that is useful to customers and prospective customers,” said Antin. “Content should continue to demonstrate search quality-rater elements such as expertise, experience, authoritativeness and trustworthiness.” #google #ai #research #2024predictions #2024 #predictions #searchenginemarketing #sea #predictions2024

BrightEdge Forecasts Google’s AI Search Will Impact $40 Billion in Ad Revs According to new research by BrightEdge, a provider of enterprise SEO and content performance services, Google’s AI-enabled Search Generative Experience (SGE) that’s about to launch will affect over $40 billion per year in ad revenue on Google. The study evaluated thousands of representative keywords spanning nine unique industries and a variety of markets, in order to determine how significantly SGE will impact search strategies. According to BrightEdge an estimated 84% of queries on Google Search will be “boosted” by generative AI. The data also shows that healthcare, e-commerce and B2B technology industries will be the most significantly impacted. With SGE, the top Google search results will be AI-generated content that highlights key considerations in the case of a user who’s comparative shopping, for example. This represents a fundamental shift in the way a search engine interacts with a user, moving from static queries to dynamic two-way conversations. “Think about the pervasiveness of Google Search; it’s the gateway to the Internet,” said Albert Gouyet, VP of Operations at BrightEdge. “As Google’s latest launch catapults us from query-driven search to conversation-driven, AI-enabled search, the data clearly shows that businesses need to prepare themselves for a search revolution.” https://lnkd.in/dzH9sH2D

Just another post talking about AI. But seriously, Amazon’s search just got a major upgrade with their new AI tools, COSMO and RUFUS. They’ve started changing the game and it’s worth paying attention to. COSMO is Amazon’s new AI-powered search tool. Unlike the old keyword-based system, COSMO understands what shoppers really want by looking at their search history and preferences. This means your products could be shown to more of the right people. RUFUS works alongside COSMO and is already live for 10% of US shoppers. It’s making waves with a noticeable increase in sales and boost in how users interact with listings. With the rise of competitors like Temu & Shein (even TikTok), it’s good to see that Amazon is trying to keep up & stay competitive by rolling out these new AI tools. So, what does this mean for you as a seller? The big shift from traditional keyword search to AI-driven search means you need to adjust your listing optimization & PPC advertising strategies. You need to optimize for user-intent. Here’s how you can take advantage of these new AI tools with Helium 10 tools: Cerebro This tool helps perform reverse ASIN lookups on your competitors’ best-selling products. Identify high-ranking keywords they’re using. This will give you a list of valuable keywords that are driving traffic to similar products. Magnet Use this tool to find highly relevant keywords for your products. COSMO on understanding user intent through natural language, so focus on long-tail keywords—these are phrases that people naturally use when searching for products. Frankenstein After gathering keywords, use Frankenstein to clean up your list. This tool helps remove duplicates and unnecessary keywords. Keeping your keyword list focused and relevant will help you rank better in search results and attract more customers. Scribbles With your keywords ready, use Scribbles to improve your product listings. Scribbles helps you add keywords naturally into your titles, bullet points, and descriptions. Make sure your listings are easy to read and appealing, which helps both search engines and potential buyers. Index Checker Check if your keywords are properly indexed by Amazon using Index Checker. This tool ensures that COSMO and RUFUS can see and rank your products based on the keywords you’ve chosen. Proper indexing is key to making sure your products appear in search results. Listing Analyzer Use Listing Analyzer to keep track of how well your listings are doing. This tool provides insights into your listing’s performance and helps you see where improvements are needed. Adjust your strategy based on performance data to continuously improve your visibility. The new Amazon AI tools are changing the game for product search and ranking. Use these changes to improve how you showcase your products, keep them visible, & stay competitive. Amazon is stepping ahead of the curve, and YOU should too. #AmazonAI #AIAmazonSearch #MarketingTips

12 Great Search Engines You Can Use Instead Of Google Google is the most popular search engine in use today. It's used for everything from everyday searches to product reviews and news. Google's dominance in the market is a major focus of SEO professionals and digital marketers. After the success of Bing AI and ChatGPT, Google's co-founders Larry Page, and Sergey Brin, returned to lead Google into AI search. Google Labs unveiled Bard, a conversational AI bot, and Search Generative Experience, a search engine, in May 2023. The company plans to extend the service in 2023. Search will continue to evolve in the coming years. Alternative search engines offer unique advantages over Google. These include privacy, niche content and customized experiences. You can try 20 Google alternatives. AI Search Engines AI search bots can be mistaken, so make sure you verify any critical information they provide using reliable sources. 1. Bing   Bing will handle 7.1% of US search queries by December 2023. Bing is a competitor to Google, but it has some advantages. There is a reward program that allows you to get points by performing searches. Bing Visual Search has a better user interface than its competitors. Bing offers the best video search results. Bing will launch its AI-powered Bing Chat chatbot on February 7, 2023. Microsoft wants to offer complete content and answers. Microsoft Satya Nandella claims that half of all 10 billion searches worldwide are unanswered. Bing is aiming to close that gap. 2. Perplexity   Perplexity, an AI-powered search engine founded in 2022 with over 10 million users active worldwide. The search engine answers directly by citing the sources, rather than just linking pages. The user can then ask more questions for more accurate answers. It's like having a real-time conversation. It can give incorrect answers or even misleading ones, because it is powered by AI. 3. You.com   Richard Socher, an AI pioneer, created You.com. You.com has both a personal and a private mode. Private mode remains anonymous, while personal mode lets you configure your preferences. YouWrite is an AI-generated image extension. YouWrite is a search engine that encourages an ecosystem of openness. 4. Yes   Yep protects your privacy, as it does not track users or sell data. The software monitors the frequency of search words and links. Yep has a revenue sharing model of 90/10, which means that 90% of the ad revenues are given directly to content producers. Search Engines 5. Yahoo Yahoo's market share in the US was 2.37% as of December 2023. Yahoo also offers news, email, finance and other services. Since its inception, it has been a leader in innovation. In a tweet from January 2023, it was hinted that "search will be cool again." 6. Ecosia   Ecosia plants trees with ad dollars. This non-profit dedicates profits for the planet through planting trees. The

ONPASSIVE : A complete guide to the Search Generative Experience (SGE) https://ift.tt/cv1tdyZ The future of search is undergoing a significant transition in the rapidly changing digital world. Google is the industry powerhouse in the field of search engines. It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online.  We’ll look into what SGE is in this blog article, discuss how it can affect organic traffic, and discuss how website owners can adjust to this major change in the digital landscape. Understanding Google’s SGE SGE represents Google’s answer to the rising tide of AI-driven search engines, such as ChatGPT and Bing. It’s a leap forward in search engines, harnessing the power of generative AI to provide users with more comprehensive and contextually relevant answers to their queries. When users enable SGE, they’ll notice a redesigned search results page, presenting familiar web results but organized in a new and more informative way. The Future of Search The rapid evolution of AI in search raises questions and uncertainties for digital industries. With its conversational search capabilities, SGE may reduce the need for users to continue searching, potentially leading to reduced traffic and engagement for businesses relying on organic search or paid advertising. Marketers and advertisers must adapt their strategies to cater to users who prefer concise answers as conversational search becomes more prevalent. Monitoring user behavior and adjusting SEO and advertising approaches will be essential in this changing landscape. How to Access SGE Access to SGE is currently limited, as it’s in testing through December 2023. To enable SGE: Sign up for Search Labs: Join the waitlist for SGE through Google’s Search Labs. Optimize Your Content: Publish quality content, focus on information gain, and use schema when appropriate to increase your chances of being featured in SGE. Optimize Your Google Business Profile: Encourage customer reviews and use Google Merchant Center for better visibility in both Google Shopping and SGE. How SGE Works SGE introduces three new features that transform the search experience: AI Snapshot: Provides a unique summary for long-tail queries, drawing information from multiple sources. Conversational Mode: Allows follow-up questions, creating a more engaging and interactive search experience. Vertical Experiences: Optimizes shopping and local business searches, streamlining the user’s search journey. SEO Considerations for Google SGE For website owners and SEO experts, the introduction of SGE raises several crucial considerations: Content Optimization: Adapting website content to align with SGE’s algorithms and patterns can enhance visibility and engagement. Google Ads and SERP: Ads will eventually be included in SGE, but redundant SERP features will be removed. Direct Links: SGE does not prov...

Since Search Engine Land launched, now we have given Website positioning specialists a platform to share their in-depth information and well timed insights – with the objective of serving to you clear up issues, handle challenges and perceive the continually shifting Website positioning panorama. What follows are hyperlinks to the ten most-read, must-read Search Engine Land Website positioning columns of 2023 that had been contributed by our incredible group of Topic Matter Specialists. No shock, Generative AI was the most popular matter in 2023 and dominates our listing – 80% of the columns had been both about ChatGPT, Bard or SGE. Additionally, I would like to offer some large recognition to Tom Demers, who authored 5 of the ten hottest Website positioning columns of the 12 months. Unbelievable! Find out how Google Search Generative Expertise may have an effect on your web site’s natural site visitors on this in-depth evaluation. (By Gilad David Maayan. Revealed Sept. 5.) The ChatGPT API will help handle a few of the internet interface’s shortcomings. Right here’s tips on how to maximize the API for particular Website positioning use instances. (By Tom Demers. Revealed March 17.) Find out how ChatGPT and the ChatGPT API will help you create compelling, clickable title tags. (By Tom Demers. Revealed March 27.) Yandex isn’t Google, however there’s a lot SEOs can study how a contemporary search engine is constructed from reviewing this codebase. (By Michael King. Revealed Jan. 30.) Dig deeper into E-E-A-T – particularly what it means, why it issues to Website positioning, and ideas to make use of it to your benefit. (By Zoe Ashbridge. Revealed March 13.) A seven-step, ChatGPT-assisted course of to streamline your featured snippet optimization and enhance site visitors in your top-ranking key phrases. (By Tony Hill. Revealed Could 11.) We examined the highest detection instruments for AI-generated content material. Right here’s what they’re good and unhealthy at, plus what to anticipate when utilizing them. (By Tom Demers. Revealed April 25.) Don’t miss out on Bard’s strategic benefit in Website positioning. Listed below are 4 methods to maximise Google’s AI chatbot for fine-tuning your Website positioning methods. (By Lauren Busby. Revealed Oct. 23.) Right here’s what to recollect when creating prompts, plus examples of Website positioning-focused ChatGPT prompts for every day work. (By Tom Demers. Revealed Feb. 24.) Be taught particular key phrase analysis functions for ChatGPT, plus a framework for incorporating the device into your Website positioning processes. (By Tom Demers. Revealed March 2.)

SearchGPT will force Google, and SEO, to innovate https://ift.tt/97SE3ke Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More OpenAI’s entrance into the search space with SearchGPT was both a surprise and something expected.  And as generative AI continues to upend the world of search, the expectation is that Google’s decades-long hold on the space might change. But search and search engine optimization (SEO) experts said Google won’t die. SearchGPT and the rival startup Perplexity, which offers its own AI search product, do represent a change for Google and for the search world in general: competition and the need to innovate.  Scott Gabdullin, CEO and founder of SEO and marketing company Authority Factors told VentureBeat that generative AI began pushing Google to try new things like its controversial AI Overview feature and SearchGPT will force Google to try new things.  “There’s competition now, and it’s always good for the industry when there is competition because that is where innovation takes place,” Gabdullin said. “The monopoly on search is shifting.” A natural near-monopoly is challenged For decades, Google has dominated search, with almost 82% of search traffic in 2024 so far. If companies want to have a presence in the search engine and be at the top of people’s minds when looking for information, they must play by its rules. Companies began finding ways to rank higher on Google and reach the top of the results page. This inevitably led to the rise of sectors like SEO and the gamification of internet search, which many believe is why finding information on Google is so bad these days. Other AI-powered search engines, like Perplexity, have begun taking some traffic share from Google, though it hasn’t made a very large dent yet. Nevertheless, Google began rolling out AI features to its flagship product. It released AI Overview in May but immediately began attracting controversy, and site owners believed it was taking traffic away from them. Perplexity itself got into hot water for allegedly ignoring opt-outs from websites.  Gabdullin believes Google must stay ahead of the curve and continue to develop features that outperform competitors.  A well-positioned insurgent However, experts believe it takes the larger power of OpenAI to really push Google’s buttons.  “OpenAI is very well-positioned currently. They have brand recognition, they’re integrating with Apple iOS, and they offer functions like conversational search and visual answers,” said Jim Yu, co-founder of SEO platform BrightEdge, in an interview with VentureBeat.  He added that OpenAI has a “big opportunity to disrupt not only how people search, but also how brands and companies market their products online. SEO experts said that it seems OpenAI is learning from the missteps of Google and Perplexity in launching SearchGPT. Yu said SearchGPT and other AI-powered search platforms ...

Will SEO be obsolete thanks to AI? At least in its current form. As always, read the post to understand the cartoon. Tom Fishburne ends his post with this thought: "AI Optimization is becoming the new Search Engine Optimization and no one really knows how this will play out." #SEO #onlinemarketing #AI

"Some predict that web site traffic will drop 15-25% in 2024 as the search engine landscape changes and directs fewer people to individual web sites."... Referred Leads from Trusted Networks have always been important. Moving forward they are becoming even more important... Learn how to Get More Referrals: https://lnkd.in/gT_WWpdF #ReferitDaily #marketing #sales #referralmarketing #referralstrategy