Robert af Klintberg Ryberg’s Post

Do you traditionally take a break from releasing podcast episodes over Christmas? Based on the last couple of years of data that we’ve collected, I have changed my stance on breaking over Christmas. 🎄 It used to be that we would advise our clients to take a break from releasing episodes because listenership wasn't high. But there are some key factors in why I've changed my tune. Audiences now actively look for fresh content over December and even if they don't get to it in December, the spike you see from bingeing episodes in January is worth taking into consideration. Think about your own listening habits. If you don't have time to listen to your favourite show, come January you know you've got fresh content you haven't listened to yet. Do you find yourself bingeing? I definitely do. This doesn’t mean you shouldn’t plan to have a break from recording. I know it's a lot. I'm just encouraging you to get organised and lean into the power of batching content. 🤓

Let's face it. After pouring hours of their heart and soul into crafting the perfect episodes and consistently releasing new ones, SO MANY podcasters are stuck in the rut of watching their listener numbers barely budge. If that's you, I want you to imagine if you could: 🌟 Grow your show 🎤 Score speaking gigs 💰 Unlock new streams of income 📚 Publish your own book AND establish yourself as an authority in your niche Sounds like a far-fetched dream, right? Well... It doesn't have to be! With my new mini course, Podcast to Book Blueprint, I walk you through how to make these dreams a reality. To learn more and get started, link is in the comments. 😎 Hope to see you on the other side!

The first thing I did when I started my podcast was make sure I had smooth systems and processes in place. Why? ⏰ It is not my full-time job, ☮️ I need a smooth experience so I'm not stressed about the possibility of anything slipping through the cracks, 🤝 I'm here to make friends as a "host" and "guest" it's the whole customer centric vibe I've got going on. I'm looking for 1-4 people who have started a podcast and feel chaotic or who want to start a podcast and haven't yet because it's overwhelming. What we're gonna do is a free recorded session to talk through my SOPs, why I chose them, and how that's worked out for me. You'll get actionable takeaways, time to ask questions, I'll get a transcript to turn into the course I keep procrastinating on finishing. LMK if you want in. ______ Hi, I'm Leanne, I'm your "get Sh&t done" and "let's color code our planners" marketing friend.

I hosted a Top 400 Business podcast with 114 episodes, where 99% of the guests committed this mistake. Host: Where can people find you at? Guest: Thanks for having me on Johnny. You can find me on LinkedIn, our website, and umm I'm also available by email (blah, blah, blah). My chopstick fingers are pounding the keyboard in disbelief on my MacBook as I write type this. Zero listeners are going to respond to that call to action. Stop. Go back and re-read that again (you see what I did there?) I gave you one clear action to take. NOT 3. You need to guide people to one simple place and sprinkle in a little scarcity. Try again... Guest: Appreciate you having me on the show. Swing by MillionDollarEquity.com, snag our underwriting model at no cost with the promo code "equity". I’d hustle on this though; only 5 slots are available and they’re moving quick. Better? Now, if you're thinking... "But, I don't have anything to give away." Don't worry - I got you. If you want a lead magnet that truly delivers then...   Shoot me a message with "Lead" and I'll hook you up with a FREE Checklist to create your irresistible offer. See you in DMs 👀

If you're watching or listening to only one marketing show this week, here's my suggestion: @Seth Godin on the Strategy Sessions by Andi Jarvis. I listened to the episode on my way to a coffee shop (one of those walks forged with the main goal of listening to a podcast) and I'd have enjoyed this conversation for much longer. Many things stuck with me, like how much gas leaf blowers are bad for the environment, but to stay in the marketing arena: Seth has published a post every single day since 2008. I ran a quick crawl with a custom extraction of his blog and found 4.6k posts since 2008. Technically not one per day, but I quickly found many gaps in my crawl, so I gotta trust his data! That's some serious dedication and no wonder why he's such a successful author, among many other successes. Seth also talked about a 50 BILLION mistake he made. You'd laugh at it now... Go, watch, or listen to the Strategy Sessions podcast. Ps: I've only read "This is Marketing" from his books. Have you read and recommend any other of Seth's books? 📚 

“Trust is knowing what someone else is going to do before they do it.” I read this a few days back it’s stuck with me. It’s not a way I’d thought about trust before, but it nails it. Trust isn’t about people putting faith in you. It’s them knowing how you’re going to react before you do because of the consistency they’ve experienced from you. One way to be able to build that sort of consistency is writing. Several years ago, I started to write ideas down for a podcast I was running. One of the greatest and most unexpected side-effects of doing that is I found consistency in my thoughts. In some ways, you need to build a level of trust with yourself before you can build it with others. I think this is why some people feel trustworthy faster than others. Sometimes it’s just immediately clear how invested they are in what they say. By writing it down, you start to know and trust exactly how you would respond to things. It makes it easier for you to show that same consistency with others and to make it clear that’s how you feel about things.

A reminder for everyone struggling to press publish: Substance over format. Whatever style of content you create, don’t let the format hold you back from uploading. I've seen viral LinkedIn posts in various formats—long, short, with videos, without images, and more. The key is engagement with your network, not perfecting the hook. I’ve uploaded 300 podcast episodes without missing a single week. My co-host and I experimented with formats and lengths, but it was the connection with our audience that mattered. They listened whether episodes were 20 minutes or 2 hours. Focus on the value you provide and the relationships you build. Consistency and engagement will always outweigh format.

I’ve re-watched One Tree Hill at least 18 times from start to finish (that’s 3,366 episodes - and I really wish I was exaggerating). But when the Drama Queens rewatch podcast launched, it felt like I was experiencing the show for the first time all over again. Rewatch podcasts - where cast members revisit their series, sharing behind-the-scenes stories and fresh insights - are popping up everywhere. It’s not just One Tree Hill; shows like Scrubs, The West Wing, and The OC are all getting the same treatment. But why now? These podcasts do more than just revive old content; they create a deeper connection. They take something familiar and beloved and offer a new, more intimate way to engage with it. It’s not just re-watching; it’s re-living. And it’s not just about nostalgia either. This trend highlights how marketers are evolving with their audiences, finding fresh ways to create meaningful experiences. By bringing the people behind the shows directly to the fans, they’re turning passive viewers into active participants (don't ask me how many times I've submitted a fan question to the Drama Queens podcast). Sometimes, all it takes is the right format to turn an existing love into new loyalty - and to make something old feel new again. PS - If you're team Lucas, please leave my network.

A NEW WAY OF BEING I have decided to bring my platforms under one banner - A New Way of Being. My podcast, YouTube and Substack. The final chapter of an epic trilogy of rebrands! A New Way of Being is about recognising that we are all innately enough. Most of us don’t always feel that way, but it’s an illusion largely created by identifying with the outdated voice in our heads. And so much stuff out there, including much of the so-called high performance culture, comes from a place of inadequacy. If we are not enough as we are, of course we will expend vast amount of energy trying to BECOME enough in the future. But that’s a trap. We cannot become what we already are, and the search obscures this recognition. Does this mean we become passive, lazy, indifferent and don’t look to do big and important things in the world? Of course not. But crucially the intention is different. We are not seeking to prove our worth. We are choosing to express it. So that’s the thinking behind the rebrand. The first ‘new’ episode is out on Monday - and is all about embracing ENOUGH. Being enough, having enough, doing enough. Time for a new way of being, don’t you think?

Short vs long content: which is better? Attention spans are getting shorter… But people still read 600-word emails, watch 90-minute webinars & listen to 3-hour podcasts. Not to mention binge 12-episode TV shows on Netflix. So what gives? Simple: If it’s relevant and engaging enough, people will consume it. Doesn’t matter how long it is. Case in point: This screenshot is from a thread I posted on Threads last week. It’s 332 words broken up into 10 short posts. Yet as you can see… A Good Samaritan was kind enough to inform me it was too long and no one would read it. RIP ☠️ However, before I could even respond… Another one of my followers took care of business for me. So if you're ever confused about short vs long content... Remember the golden rule: “As short as possible, and as long as it needs to be.” P.S: ♻️ Repost this to your network and follow me (Jim Hamilton) for more.