Eventually, all data will be on the #blockchain, including #luxury goods. Blockchains can help brands authenticate like never before.
Learn about how luxury brands are dipping their toes into #web3 with Galileo Protocol. Genfinity interviewed Pierre Beunardeau to find out how he is tokenizing the luxury brand space with pNFTs to combat counterfeiting and move the industry forward. https://lnkd.in/g8m39KGP
Authenticity and Brand Reputation: The key to establishing the authenticity of luxury goods lies in traceability. It empowers brands to showcase the genuine nature of their products, safeguarding them against counterfeits. By implementing robust traceability systems, brands can assure consumers of the authenticity and origin of their treasured possessions, cultivating trust and fortifying their reputation against the perils of counterfeit products that can erode brand value. #luxurybrandmanagement #luxurybrandstrategist #brandprotection #intellectualproperty #counterfeits #luxuryinnovation #metaverse #luxurygoods #heritage #luxuryeducation
A revolutionary shift is occurring in the constantly changing online space, and luxury companies are leading the charge. What is web3, though, and why has it been so warmly welcomed by these luxury labels? Read the blog for details. https://lnkd.in/dzmExnrR
The expectation for slower luxury sales growth in 2024, when compared to the bull run of the past few years, means that brands need to evolve from an age of tactics, where quick wins were possible as macro trends lifted most industry boats, to one of investments in strategy to convert the short-term gains of the post-pandemic years into enduring and sustainable growth. We detail what some of these strategies could be in out 2024 preview (https://lnkd.in/erqD9Gmp) https://lnkd.in/eM86KajU
Content Strategist | Retail Strategist | Author | Fashion Editor | Bringing content strategy to fashion, luxury, and the experience economy
For luxury brands, tactics are out and strategy is in for 2024. #luxury #luxurystrategy #fashion #strategy #luxuryeconomics #retaileconomics #economics #retailstrategy #contentstrategy
The expectation for slower luxury sales growth in 2024, when compared to the bull run of the past few years, means that brands need to evolve from an age of tactics, where quick wins were possible as macro trends lifted most industry boats, to one of investments in strategy to convert the short-term gains of the post-pandemic years into enduring and sustainable growth. We detail what some of these strategies could be in out 2024 preview (https://lnkd.in/erqD9Gmp) https://lnkd.in/eM86KajU
Luxury lawyers Maria Luigia Franceschelli and Ghada Qaisi Audi examine the viability of digital and ‘phygital’ asset strategies in an evolving luxury world. Taro Ishida, TARO ISHIDA, Maria Luigia (Magi) Franceschelli
The luxury industry is entering a crucial year with both achievements and challenges. As we move into 2024, brands will need to navigate uncertainties such as consumer confidence, digital transformation, and supply chain instability. It's essential for luxury brands to capitalize on their existing portfolios and prioritize operational efficiency and cooperation for future success. Discover more insights in the AlixPartners Luxury 2024 Outlook.
Luxury is no longer about price tags and logos. Today’s consumers demand transparency and responsibility. They want to know their purchases are contributing to brands that are ethical and sustainable. The future of luxury lies in experiences and social impact. Brands that embrace sustainability, tell authentic stories, and offer meaningful experiences are likely to be the ones to come out on top in the coming years. #Investopia #ConsciousLuxury #FutureOfLuxury
What happens when luxury brands 'authenticity cards' get stolen and create confusion in a market were fake products are booming? An interesting view from this article in BNN Breaking #luxurybrands #fakemarket #luxuryindustry #luxurygoods https://lnkd.in/d6B_e6bJ
Co-Founder - Leading A Revolution In How Luxury and Finance Brands Drive Digital Programmes | Board Member Of Multiple Digital Agencies
In the midst of the tech revolution, luxury brands are facing a crossroads: Embrace digital transformation or remain steadfast in tradition. 🌐✨ The ascent of online-exclusive and Direct-to-Consumer (D2C) luxury brands has been nothing short of remarkable. A shining example is Phoebe Philo, a brand that has not only embraced this model but thrived, navigating through the challenges and leveraging digital platforms to directly engage with High Net Worth (HNW) and Ultra-High Net Worth (UHNW) clients. This approach has demolished traditional barriers, offering a more personalised shopping experience that resonates well with today's luxury consumer who values exclusivity and direct interaction. This movement towards online and D2C models opens up a myriad of questions for established luxury brands: How can they integrate these strategies without losing their essence? Is there room for blending tradition with innovation to create a new era of luxury retail? Let's discuss how the digitisation of the luxury market is not just an option but a necessity in staying relevant and competitive in this ever-evolving landscape. Could this be the golden ticket for emerging luxury brands to carve out their niche in the bustling market? Share your thoughts below. 🗨️💡
Accessible Luxury Doesn’t Need to Diminish Exclusivity
