Roblox’s Post

Roblox's first TV brand integration deal and a great example of "convergent commerce". 👇 I’ve made a career with brands, tech and reality formats so I hope you think this is as cool as I do. 👍 Here’s the business model: 👉Reality TV 📺 show creates a task for the contestants. This is TV "UGC". But it's only for the local country TV market where the show airs (a form of geo-blocking, which limits the UGC value). 👉RBX transforms the physical UGC to platform UGC (unblocking it) 👉IP now sold globally. And unlike making the TV item IRL, it's all at 0 marginal cost. 💥Result: RBX gets brand marketing and product innovation. TV show gets new revenue stream. Winnie Burke awesome! Next I see three key iterations: 1️⃣ SCALE: One or a few items are cool. Thousands are a business. 2️⃣ EMPOWER USERS TO ADAPT IP: Once IP is on a UGC platform, people should be empowered to adapt it, make it their own (within guidelines). And even sell it under a licensee model. This will unleash a tsunami of opportunity. 3️⃣ SOURCE TALENT: Game platforms are global talent pools. Create RBX games that can discover virtual talent good enough to cross into the physical world. #Television #Brands #Revenue

Just Played It—BALENCIAGA's Video Game is Here!👾🎮 Balenciaga and French musician BFRND has just revealed an exciting collaboration. It’s a fascinating blend of music, fashion, and video games. Players can listen to BFRND's music and play as a character inspired by him. I tested it myself, and playing amid Balenciaga's iconic shows and items was amazing. Plus, the higher levels are surprisingly challenging. ➡️ Here’s a quick overview of “BFRND: The Game”: ▪ The game features pixel graphics, evoking a sense of nostalgia for classic games, a current trend. ▪ Each level is designed based on iconic Balenciaga fashion show settings, such as Paris, theaters, and snowstorms. ▪ Players earn points by dodging obstacles and collecting Balenciaga items like the HOURGLASS bag and sunglasses. ▪ Collecting these items grants rewards, including extra points for special items like the Balenciaga tape bracelet. ▪ The first three levels can be played on the game's mini-site, WeChat, or touchscreens in select Balenciaga stores. ▪ Bonus levels are accessible with a special NFC chip found in Balenciaga x BFRND clothing. It’s exciting to see a major fashion brand like Balenciaga integrating gaming. It is part of a broader trend of fashion brands merging with digital technologies.🔗 #DigitalFashion #FashionInnovation 

🌟👾 Step into Gucci's Latest Roblox Adventure! 🎮✨I've whipped up a quick screen recording for you, cause I haven't seen any videos about it yet. 🎥 Just last week, GUCCI dropped their freshest collection, "Ancora,". And what's more important for me, they went all out and bundled an absolutely mind-blowing ROBLOX experience into the package for fans to savor virtually. 🌟🎮 The experience transports fans into a charming Italian small-town map, where you'll dive headfirst into a gallery of mesmerizing paintings. 🖼️ Each artwork is a portal to a new world, and you get to unlock 'em by solving tricky puzzles and scoring awesome rewards along the way. 🧩💰 What I really liked is that you get to rub virtual shoulders with some seriously stylish NPCs who are busy mingling, chatting, and taking leisurely strolls. 🕺💬 Everywhere you look, avatars are strutting their stuff, defining the digital era's hottest trends. 🌐🤖 Experiences like these, masterminded by fashion giants like Gucci, are carving out the digital identities of future generations. 💼🌟 Dive into this extraordinary Gucci x Roblox crossover and send me a message if you are interested in discussing more about digital identities💥🚀 #Gucci #Roblox #GucciAncora #avatar #fashion #virtualinfluencer

🚀 The Power of Gamification : Insights from Balenciaga's Trailblazing Approach 🚀 In today's dynamic market, brands must continuously innovate to captivate and engage their audience. One exemplary case is BALENCIAGA which has always turned heads with its out of box campaigns, avantgarde styles that trickle down to every brand and acts as the footmarks after a messiah. Balenciaga, which has masterfully harnessed the power of gamification to elevate its brand experience with BFRND. 🎮 Balenciaga's Game-Changing Strategy Balenciaga's recent foray into gamification is nothing short of groundbreaking. They introduced a retro-inspired 8-bit video game, featuring BFRND as the main character, transporting players into various iconic Balenciaga show sets. This isn't just a nostalgic nod to the classic Mario games of Gen Z's childhood; it's a sophisticated strategy to blend entertainment with brand engagement. 📈 Why Gamification Works Enhanced Engagement: Gamification transforms passive audiences into active participants. By integrating interactive elements like games, brands can foster deeper connections and keep consumers engaged longer. Exclusive Access and FOMO: Balenciaga's game cleverly includes a fourth bonus level, accessible only via an NFC chip embedded in Balenciaga Music I BFRND merchandise. This creates a sense of exclusivity and urgency, driving demand and fostering a community of dedicated fans. Immersive Brand Experience: The game places players directly into the brand's universe, allowing them to experience the essence of Balenciaga's style and aesthetic firsthand. This immersive experience is far more impactful than traditional advertising. Cross-Platform Presence: By making the game available on a dedicated mini-site, WeChat, and at their Paris flagship, Balenciaga ensures widespread accessibility and maximizes its reach across different platforms. 🌟 Key Takeaway for Brands Balenciaga's innovative use of gamification underscores a critical trend: the future of marketing lies in creating immersive, interactive experiences that resonate deeply with consumers. As brands strive to stand out in a crowded market, gamification offers a powerful tool to differentiate themselves, drive engagement, and build lasting loyalty. As we look ahead, it's clear that those who can seamlessly blend technology, creativity, and consumer engagement will lead the way. Just as a Simpsons episode often predicts the future, Balenciaga's avant-garde approach sets the stage for what’s to come in brand marketing. WHAT'S YOUR VIEW BRAND/MARKETING MANAGERS ? #MarketingInnovation #BrandStrategy #Gamification #Balenciaga #ConsumerEngagement #LuxuryMarketing #DigitalTransformation #BrandExperience #NEONORM #NEOPLAY NeoMarche Ventures

BALENCIAGA'S FALL/WINTER 2024 COLLECTION MEETS THE METAVERSE L'OFFICIEL USA After channeling the LA cool girl lifestyle for its Pre-Fall 2024 collection in Los Angeles, Balenciaga marked a return with their Fall 2024 collection in Paris, which transported the runway into a dystopian meta-virtual reality blended with the trappings of everyday life. The collection was presented against a backdrop of influencer-esque video reels, and animated sunsets, over mountaintops. Of course, it wouldn’t be a Demna Balenciaga show without appearances from brand ambassador Kim Kardashian, and the likes of Serena Williams in the front row.  The collection gradually became more and more dystopian, beginning with a selection of bustier and cape gowns (classically cut, and scantily clad Balenciaga dresses) to oversized faux fur coats with the fur collar puffed up to emphasize against the neck. Perhaps, the most meta component to the ready-to-wear clothing is how layering was utilized in a non-traditional sartorial fashion: denim pants were designed to be worn as tops, a backpack turned into a shirt while a mini bag became a skirt, an entire bustier gown was made from a hodgepodge of bras to messy patched dresses and sets, and literal tape wrapped around tailored jacket blazers and casual day tops.  Not to mention, there was a Y2K callback by how tank tops and camis were layered over an array of long and short sleeved shirts. The show even prominently featured a Planet Earth logo t-shirt and an Ebay fitted turtleneck dress over a pair of jogger pants that further displayed how the virtual age is now entangled with real life. A majority of the models were accessorized with black Balenciaga insignia beanies worn over their eyes as they walked the show, and the French Fashion house took their signature mask sunglasses and over-exaggerated them into headgear that looked reminiscent of black and white virtual reality headsets.  https://lnkd.in/gkaWpWrJ #metaverse #fashion #ai #ar #investment #btc

Gucci's Bold Leap into Gaming and Web3! 🎮 Picture this: the iconic fashion house, Gucci , stepping into the virtual realm of gaming and web3. It sounds like an unexpected twist, right? But as we unravel this narrative, you'll discover why Gucci isn't just about runways and couture anymore. In the '70s, they collaborated with Rolls-Royce, creating a fusion of luxury cars and fashion. Fast forward to 2019, Gucci partners with esports lifestyle brand 100 Thieves, not merely aligning with games but making ambassadors out of players living the gaming life. This sets the stage for an unforeseen intersection of high fashion and digital play. Zoom into 2022, where Gucci defies expectations again. A digital twin of its retrospective in Florence appears inside the gaming platform Roblox. Gucci Town, an always-on virtual plaza, emerges, fostering creativity and community. The brand's journey isn't about replicating reality digitally; it's about inspiring a new era where everyone becomes a creator. As we explore Gucci's foray into NFTs and the Gucci Gaming Academy promoting healthier esports communities, the message transcends fashion. Gucci isn't just embracing trends; it's crafting a cultural shift in gaming and web3. How far can this journey go? Perhaps, like Red Bull's evolution in sports, Gucci might wield influence in digital realms as it does on fashion runways. The gaming and web3 space isn't reflecting culture; it's creating it. How does that redefine your perspective on luxury, gaming, and the future?

Web3 will become a part of marketing-mix by next crypto cycle. Yes/no? Check out how Web 3 worked for Gucci. If you are into Web3 you should definitely follow Marc Baumann: https://lnkd.in/dvQAg2qq

[Filter Review 📓] The promotion for the Barbie ® movie has been over for a while, but let me introduce you to a TikTok Effect House AR’s filter I created for that occasion. My filter, "NYX x Barbie Glam Game", was inspired by the makeup collaboration between NYX Professional Makeup and the Barbie ® movie. To use the filter, it's simple: tap on the screen to start it, position your face at the face symbol, and let the makeup apply automatically. I've added multiple makeup looks that appear randomly, so you might not get the same result every time. And as a cherry on top, there's a little phone that you can make appear or disappear by tapping on the screen at the end of the makeup application. Feel free to reach out if you'd like to explore how AR can enhance your brand's engagement or if you have any exciting filter ideas you'd like us to explore together. ✨ Here's the link if you'd like to test the filter: https://lnkd.in/eHMrKyhk #nyx #makeupfilter #effecthouse #filter #augmentedreality #beautyfilter #digitalbeauty

Phygital Fashion opens up a fascinating realm where the physical and digital seamlessly intertwine, offering a spectrum of possibilities. It's more than just a convergence; it's a dynamic synergy. To me, it's the fusion of tangible and virtual, a space where reality and the digital world coexist to redefine the fashion landscape. Excited to dive into this discussion and hear everyone's take on what Phygital Fashion means to them! 💡👗 #PhygitalFashion #FashionInnovation #DigitalTransformation