Here's a Discord community for healthy, candid conversation about the food and beverage CPG community that, frankly, can't/won't be had on LinkedIn because of social constructs, anonymity (lack of) or simply social media embarrassment.
Growing a food company is a thrill filled with some UPs and frankly, many more DOWNs.......and yet, as much as I enjoy seeing all the UPs on LinkedIn, I know there are plenty of DOWNs that can't or won't be discussed.
Did your brand/line get discontinued? Yes, bummer.
Did your your co-packer shut down without notice? Uh, yes.
Did you participate in a retailer promo program that was terrible? Absolutely.
Did you get pillaged by erroneous UNFI deductions? Yes and continue to.
Did you hire a broker you would recommend or avoid like the plague? No doubt.
All of these topics are part of our CPG ecosystem and would classify as normal, yet aren't being freely discussed on this platform.
My hope is this new community is a place where healthy conversations can be had about the difficult and uncomfortable topics in CPG and where from these conversations, resources, stories and actionable plans can be shared and problems solved.
So, if interested in learning more and having these conversations all in one safe place, join the community and share with your people if you like.
https://lnkd.in/e6wKREDz
Computer Professional, Security Professional, Linguist
5moOh, hmm. Is Fry's still a thing?