ROKA’s Post

Haven't started marketing for 2024 yet? 🗓️ No problem! Let's dive into 2024 with strategic plans tailored to your business 🎯 Get in touch with the experts at Koola Digital: https://lnkd.in/gDKUtZpp #StartRight #DigitalMarketing

Stepping into the startup world can sometimes feel like navigating a labyrinth 🌀 Some say, Immerse yourself completely in one project, while others suggest, Taste different flavours with multiple projects. 🤔 You're cautioned, Slow down. You can't juggle too many things at once, and then you hear, Cast your net wide. Diversify your marketing channels. 🔄 The advice shifts again: March ahead solo conflicts with, Bring a co-founder on board. 🏃♂️👯♂️ And the ever-present pricing dilemma: Kick-off with a bargain price, vs Hold your head high and raise your price! 💰 Isn't the startup journey a thrilling roller-coaster ride? 🎢

Numbers, to me, have always been more than just digits. They're milestones, memories, a story of what we have done wrong and how we can never come back from it, lol. JK. My story with numbers began when I launched our creative agency seven years ago. I thought I was setting myself free from the "corporate boss," only to realize that every new client added was like taking on another boss. My biggest nightmare. But looking back, each number, each client represents more than just a transaction. They're chapters in our story, proof of the hustle we poured into our agency and then, with that same dedication, into dockaboat.app. This trust we built with giants like MTV, HBO Max (before their breakup), SHEIN, Whatnot, Chevron, Paramount+ and with so many startups—startups that reminded me of us when we were just starting out—is what makes the present so exciting. We've managed budgets from a few thousand dollars to the kind that makes your head spin, and each has taught us something invaluable. It's somewhat similar to trading in the stock market (I really hope someone gets this). The big leagues taught us lessons that we've brought back home to dockaboat.app, shaping our strategy, our why, on our terms. I come from a psychology and marketing background, a detail that often raises eyebrows in a world where being an engineer seems like the only key to credibility. Yet, what we've achieved, the results we've driven, they stand as proof that there's immense value in what we do. Thank you, Daniela Medina, for hustling it out with me all of this years. BTW, 269 users in two weeks. I'm sure Jack Kuveke would have the perfect joke about this. 🙏 Let's go! #buildinginpublic #startup #dock #boatingindustry #blueeconomy #angelinvestors #marineindustry #marketing

Content that converts, Let your words do the heavy lifting. #Zmedios #EntrepreneurLife #BossMindset #LeadershipGoals #BusinessOwnerLife #HustleAndGrind #CEOInTheMaking #SuccessDriven #FounderFocus #BusinessLeadership #SmallBizOwner

Consolidation in the Creator Economy? 💭 In the creator economy, private equity firms are driving a consolidation trend by acquiring individual creators' businesses, especially those with YouTube channels generating recurring ad revenue. These deals provide creators with an exit strategy from their business, appealing to those seeking a change or facing burnout. Post-acquisition, some creators continue featuring in videos, earning profit shares. But what does this mean for the future of the creator economy? Is this consolidation beneficial, offering stability and growth opportunities, or does it pose risks to creativity and independence? #CreatorEconomy #PrivateEquity #ContentCreation #YouTube

"I'd really like Surfboard to be a culture defining software that changes the ways customer services team for the better..." 🙌🏽 Todays  #40MinuteMentor Natasha Ratanshi-Stein 🏄🏼♀️ started her career in Banking at Goldman Sachs, had her first exposure to Startups as an Investor at Piton Capital and then turned Operator, via a front row seat as Chief of Staff toe the Founder/CEO of Bulb, when it was the fastest growing Startup in Europe. With such a strong working background and an entrepreneurial family, it was inevitable that Natasha would pursue the Founder path - so in late 2020, Surfboard was created! Surfboard is building next generation planning tools for customer service teams - enabling growth companies who care about employee well-being and customer care to save hours on shift planning, increase productivity and improve customer satisfaction.   In a really enjoyavle chat, Natasha and I discuss:   💡The ins and outs of being a Chief of Staff & advice for aspiring CoS' 🚀 Her experience of going through hyper growth at Bulb 📎 Why being an Startup Operator first helps when becoming a Founder 🏄🏼♀️ The origin story of Surfboard 🧲 Learnings from building early customer traction with firms like Bloom & Wild 💬 Plus Natasha's thoughts on flexible working & the future of work Multiple people recommended speaking to Natasha and after our chat, it was clear why she was able to raise such an impressive ($5m) Seed round from Speedinvest and prominent angels including Jonathan Lenson, who kindly connected us. Natasha is solving a very real problem for companies and doing a fantastic job of it, so please check out the episode via the link below to hear all her inspiring career story and their mission! 👇🏽   🤫 P.s if you’re enjoying Season 11 so far, we’d love to see you leave a review o your favourite podcast platform - thank you so much!    

The Perfect Pitch Deck 👇 The 10 Slides You Must Have: Craft your pitch deck with these essential slides, covering aspects like problem-solution, market size, business model, and financial projections. Do’s and Don’ts: Learn from successful examples to understand what works and what to avoid. Nail your storytelling, focus on key metrics, and highlight differentiation. Startup Pitch Deck Examples: Explore pitch decks from companies like Airbnb, Uber, and Facebook to gain insights into their successful fundraising strategies. #Startup #VC

Ever dived into 'Do things that don’t scale' by Paul Graham? Today, The Venture Crew' newsletter, showcased intriguing famous startup stories that followed this mantra: 1️⃣ DoorDash: Started with manual deliveries in a day, proving that experimentation beats perfection. 2️⃣ Airbnb: Used low-tech, high-effort hacks like door-to-door photoshoots to double profits. 3️⃣ Reddit: Created an illusion of a thriving community on launch day, proving perception matters. 4️⃣ Groupon: Began as a WordPress site, handling everything manually, showcasing the power of simplicity. 5️⃣ Cruise: Built the first driverless car in three months, focusing on a functional prototype. 6️⃣ Zappos: Sold shoes online without an inventory, demonstrating the need before massive investment. 7️⃣ Zynga: 'Ghetto tested' ideas with Facebook ads, highlighting the importance of market research. 8️⃣ Seamless: Started without a web product, managing orders manually to validate the concept. Some conclusions I extracted: 1. Successful founders before hitting the product-market sweet spot all had one thing in common — a readiness to roll up their sleeves for the gritty, less glamorous tasks. 2. Why Dive into the Unscalable? Because getting elbow-deep into the messy stuff isn't just a necessity. It seems to be secret recipe for success that this startups share. So for me, here's the dilemma: From the CEO perspective, how do you balance visionary thinking with hands-on execution in the early startup days? #StartupJourney #GritAndGlam #FoundersMindset #ScalingWisdom #VentureCrewInsights #venturecapital #VC #fundraising #startups #sucessstories #startupecosystem

"Where creativity meets strategy—content that delivers results." #Zmedios #StartupLife #EntrepreneurMindset #NewBusinessLaunch #SmallBizRising #InnovateAndInspire #BusinessGoals #BuildYourBrand #StartupJourney #FreshStart #BusinessGrowth.

Let's pull the curtain back on building a startup from someone who's built a pizza company, online store, and coworking space and is now attempting to build a new way for crew members to get booked into jobs in the entertainment industry aka ShowCal. Lesson 1: How do you get users on your platform and stay on your platform? We're taking a "3-legged chair" approach and trying to figure out the best way to: 1) Incentivize all 3 user personas & 2) Instill a sense of FOMO so that we bake in virality Are we taking the right approach? Comment with your ideas on organically building a user base for something brand new