Roku Advertising’s Post

Happy #StreamingDay! Today, take a ride in the way-back machine to learn about the evolution of streaming. Learn how advertisers can capitalize on streaming, with examples from Barbie, Timberland, and more. https://lnkd.in/euV2EVKg #Streaming #Advertising #TV

Advertisers are more likely to find younger audiences on streaming TV than linear. As advertisers kick off the TV planning season, here's what they need to know to leverage streaming TV to its full potential. https://lnkd.in/eH4vmjbf #Streaming #Advertising #RokuNewFront24

There’s still a seat at the table for both traditional TV and streaming (for now). But for savvy #digital advertisers looking for better control and comprehension of their #video campaigns, streaming offers the tools and data necessary to speak to their audience meaningfully and at-scale. Learn more at: https://bit.ly/43GGlcp #videomarketing #ott #streaming #marketing #digitalmarketingagency

We break down how streaming and always on-advertising are revolutionizing the TV upfronts, one of the oldest-running annual processes in media: https://bit.ly/3uyi5gV #advertising #upfronts #streaming 

TV streaming hit a huge milestone in 2023: Linear TV fell below 50% of total viewing in the US for the first time. Meanwhile, streaming reach broke records. Read Roku’s 2024 predictions to learn why more advertisers will cut the cord next year. https://lnkd.in/dBYWkYvC #Streaming #Advertising #Predictions

Roku Advertising predicts big things for streaming in 2024! Advertisers are set to prioritize streaming's evolution, with niche sports gaining popularity and shoppable storefronts on the rise. As a Roku Preferred Solutions Provider, we know how to successfully manage your Roku campaigns and we are ready to help you navigate the evolving landscape of streaming advertising.

The Streaming Tsunami: The Necessary Evolution Of The TV (From A Broadcaster Perspective) - Part 1. Streaming, especially Direct-to-Consumer Broadcaster Streaming (e.g., Peacock, ITVX, Joyn, Globoplay), needs TVs to evolve. Modern streaming services are pushing TVs to their natural limits, and Consumers and Streamers are feeling the pain. https://buff.ly/3wLurU1

🚀 The Rise of FAST Channels! 📈 FAST (Free Ad-Supported Streaming TV) channels are revolutionizing the media landscape, offering viewers a diverse range of content at no cost. The market is booming, with increasing consumer demand and advertiser interest driving rapid growth. Now is the time to embrace FAST channels and tap into this expanding opportunity. #fastchannels #streaming #mediagrowth #adsupportedtv #digitalmedia #contentdistribution #techinnovation

TV DRIVES MAJORITY OF CAMPAIGN REACH, WHILE STREAMING ADDS INCREMENTAL REACH Of the 40,000 multiscreen campaigns measured for Effectv's 1H 2023 #TVViewership Report, 77% of reach was unique to traditional TV, while 13% was unique to streaming. https://comca.st/41s7Uqp #effectvinsights #tv #streaming #EffectvEmp

"Streaming services from TV-based network legacy media companies -- Peacock, Hulu, Paramount+ and Max -- have the lowest consumer demand when it comes to original content series and movies versus content originating from other platforms." #Streaming #Originals Source: TV-Based Network Streaming Platforms Have Low Consumer 'Demand' For Originals 11/15/2023 (mediapost.com)