Ron Lunde’s Post

👀 It is time for the AI regulatory leaders and IP law experts to work together. I have been waiting for this for a while now. I always love learning more about how marketing and corporate growth can use AI, and implementing AI programs, but it has been the wild west out here. I think we are all looking for guidance on compliance. This article from Kara Swisher's book experience with Amazon is an example of AI gone wrong.

And when people ask me what's behind the name of WIN World | inspiring the future, this is the answer :) Not only are Jack Welch and Suzy Welch very much part of WIN World, but our name is inspired by them and their book Winning. In our headquarters, we have this excerpt from the book printed on the main wall, so that everything is always present in us, our clients and partners: "(...) Winning in business is great because when companies win, people thrive and grow. There are more jobs and more opportunities everywhere and for everyone. People feel upbeat about the future; they have the resources to send their kids to college, get better healthcare, buy vacation homes, and secure a comfortable retirement. And winning affords them the opportunity to give back to society in hugely important ways beyond just paying more taxes - they can donate time and money to charities and mentor in inner-city schools, to name just two. Winning lifts everyone it touches - it just makes the world a better place. (...)" Once again, thanks Jack and Suzy! #winworld #inspiringthefuture #bepartofabiggergame

I should ask the same question that Mike Bird did in a recent blog post: What Would You Like Me to Write About?

In addition to helping clients with their AI problems, I also write books and I've noticed a curious literary parallel with my clients. Brandon Sanderson, a prolific (and award-winning) fantasy and science fiction writer, said that a great way to start a novel is to figure out what your main character wants and needs, and then figure out why they can't have either. It's a great way to set up tension—no tension means no story. Similarly with our clients, they tell us what they want, but digging into the problem sometimes reveals that what they need is something else entirely. I still remember the client with two distinct wants that we failed to deliver on. They were ecstatic because it turned out that we delivered what they actually needed (for one of those "wants", they actually had it already, but didn't know about it due to political infighting in the lower ranks that we were able to navigate). I think this is why we get repeat business from our clients. We're "yes men" when it's appropriate. When it's not, we make the case for the actual business value. We've surprised a few clients with this approach and it pays off handsomely. If you are a consultant, figure out the real problem your client is trying to solve. You might discover their requirements aren't the solution and you'll be a hero for delivering the goods.

I highly recommend this article Yuying Chen-Wynn has a way of making the complex seem simple.

AI Needs You: How We Can Change AI’s Future and Save Our Own

“Why read pages of books when I can punch my keypad and get answers to my questions?” Wisdom does not necessarily equate amount of information or access to it. There is a difference between width and depth. A person can know little about many things without a full grasp of any. I think that is obvious in this media age, and may get worse in the (coming) AI age. What I can predict is that the smartest people will still be those who stick to the good old practice of reading (hard copy books even), to build depth in specific areas as against gathering bits and pieces off the net. Whoever lied that listening to a 5-minute summary of a management book is the same as reading the book has not done well. I admit that there are merits, it takes someone from 0 to 1 or maybe 2, but we need people at 7+. I think the future generations have a lot to benefit if we take them OFFLINE.

I've published a newsletter every weekend for the last 38 weeks. Here are 5 things I've learned: 1. It doesn't get easier, you just get better. 2. Writing is easier than deleting. 3. Progress is guaranteed if you consistently show up. 4. Sometimes no one will read what you wrote and it is ok. 5. AI should amplify your thinking, not replace it. There are probably like 478 other things, but those 5 came to mind. Also, go read my newsletter. It is linked in the comments and on my profile. 🤝

Venturing into the digital frontier, where the glow of screens has dimmed the allure of printed pages, we, Sanghyub John Lee and Rouxelle de Villiers, set out on a quest. Our article is now published in Australasian Marketing Journal and is available online at https://lnkd.in/g5MvX79K We discovered a world where books are not just stories written on pages but vessels carrying a spectrum of human emotions. We observed how fiction, with its tales of distant worlds and heart-wrenching narratives, often evoked a kaleidoscope of feelings, from the anger of a betrayed hero to the joy of a love found. Nonfiction, on the other hand, tended to inspire a more focused beam of joy, perhaps reflecting the enlightenment and practical wisdom these books impart.  Among our discoveries was a curious insight: the emotional undertones of a book review could actually hint at the sub-genre book's popularity. It was like finding a secret recipe where the right mix of emotions could predict a bestseller. We wove a narrative that bridged the gap between the binary world of artificial intelligence and the rich tapestry of human emotion. Our work shines a light on the importance of understanding readers' emotional responses, guiding authors, publishers, and marketers in tailoring stories that resonate deeply with their audience.

📢[Book Update]📖The book is almost done! I have been heads down writing the entire month of June and I am nearing the end! Here are the updates: 🥳 I will finish writing the book this week! ✒️ The literary editor will start going through my book next week! 🙏 Big thanks to David Andre, Eman K. and Kareem Ayyad for making the time to share their perspectives about technology and imagination. 🔧 There are so many tools I share in the book to make sense of our changing times, that I decided to change the subtitle of the book from "and how your business can overcome it to thrive" to "tools to overcome it and thrive through disruption". I even include generative AI prompts and the thinking models I use in my day to day work. My hope is that the book will not just be insightful, but that there will be practical tools that people can leverage in their personal and professional lives during this rapidly changing time. 🎵 Little surprise: the book will have a soundtrack! A song for every chapter that serves as a musical recap of the key points :) I have a few reviewers of the soundtrack lined up and I can't wait to hear their thoughts! 📖 Speaking of reviewers, the book reviewers will be receiving the book next month and that will be a bit step forward in getting towards publication. 📅 Speaking of publication, the book will be out in March 2025 - it is no coincidence I chose women's month! :) 👉 Preorders will be available sometime this fall. And if you'd like to be notified on updates about the book, you can sign up here: https://lnkd.in/eUx28Dsq