Ron Latz’s Post

What's the downstream impact on a law firm when it neglects marketing? 1. 𝗟𝗼𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝗵𝗮𝗿𝗲 𝘁𝗼 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀     Do you ever say to yourself, 'Our firm is so much better than all these others on top of Google'? It might very well be true. But if your potential clients can't find you, you give them one option—to turn to your competitors. The opportunity cost here is substantial. Every client lost to a competitor represents not just a single case but the potential lifetime of future cases and referrals. 2. 𝗜𝗻𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝘂𝗻𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲 𝗰𝗹𝗶𝗲𝗻𝘁 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻     Without marketing, reaching clients effectively and consistently is more challenging. Legal consumers don't just buy legal services but a legal experience. If they can't get information quickly or engage with you on their terms, their experience has too much friction, which leads to lost opportunities and poor retention. When you can't consistently acquire clients or lose clients at an unsustainable rate, your revenues and reputation are at risk. 3. 𝗗𝗮𝗺𝗮𝗴𝗲𝗱 𝗯𝗿𝗮𝗻𝗱 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁     Marketing isn't just about promotion. It's about building and maintaining your reputation across the channels where your ideal clients spend their time. The trust you build is a huge component. It might not seem like it, but when you fail to maintain an active online presence, you risk damaging that reputation, which has long-term financial repercussions. If you thought building up your reputation was expensive or a big investment, rebuilding a damaged one is significantly more. 🛟 Marketing shouldn't be optional. It's an investment in your firm's longevity and growth. Be proactive. Protect your position. Safeguard your investments. #law #lawfirms #lawyers #legalmarketing  

𝗜𝗻𝗰𝗿𝗲𝗺𝗲𝗻𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗪𝗼𝗻'𝘁 𝗔𝘁𝘁𝗿𝗮𝗰𝘁 𝗡𝗲𝘄 𝗖𝗹𝗶𝗲𝗻𝘁𝘀, 𝗙𝘂𝗹𝗹 𝗖𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 𝗪𝗶𝗹𝗹 Shifting the client base you want to reach is never out of the question, but your approach will decide whether you are successful. This is the responsibility of your marketing, but one big mistake many law firms make is being incremental about it. Lawyers tend to be slow at adapting to changes in the market, often repeating the same marketing and networking habits without re-evaluating their effectiveness. If you target a new audience, all your effort should be directed at it. Let’s say you want to move from handling family law cases to appeals. Gradually altering your marketing can mean you will still attract clients who don’t fit your new focus, cutting any potential benefits by half. It would be best if you made a clean break and actively court the clients you want: showcase work that exclusively appeals to them in your content, and tailor your communication efforts to their specific needs. Analyzing who your best and biggest clients are and focusing on how to attract more like them is just the first step. Don’t be a prisoner of your present, confined by the comfort of your existing client base. Instead, embrace the potential of your ideal clients and direct all your marketing efforts toward them. Delaying the shift not only makes the transition harder but also lessens the impact of your new approach. Most barriers here are psychological: the fear of losing your current client base or anxiety about leaving your comfort zone. However, once you commit fully, you’ll see the results. Working with third parties is a good idea; they can offer an outside view of these issues and help you navigate the transition effectively. So, if you’re ready to change your client base, jump in with both feet. The sooner you start targeting your ideal clients, the sooner you’ll see the results. #LawFirms #LawFirmMarketing #ClientAcquisition #LegalMarketing #BusinessStrategy

Did you know that over the last 16 years we have invested over £120m in marketing on behalf of our panel firms, generated over 1m enquiries and sent over 300,000 vetted claims to law firms? If you’re looking for a marketing partner you can trust, look no further. As the UK’s most seen legal brand, we generate and deliver top quality fully vetted leads to our panel firms. Find out more here - https://lnkd.in/em_Z9UD9 #marketingexperts #legalservices #leadgeneration #F4Lsupportsyourfirm #First4Lawyers

Law firms handling personal injury lawsuits are not just advocating for their clients; they're also capturing substantial financial rewards through successful case outcomes. If your law firm isn't actively engaging personal injury claimants through strategic advertising, you're potentially missing out on a wealth of opportunities. By partnering with DOPPCALL's affiliate network, you can implement a marketing strategy tailored to attract and convert qualified leads effectively. Don't let another day pass by without tapping into this profitable avenue. Reach out to DOPPCALL today, and start transforming prospects into your clients with precision-targeted marketing campaigns. Contact us to see sample ads and landing pages. 📧 [email protected] ☎️ +1-888-820-3074 or +1-888-412-1994 🌐 https://doppcall.com #LawFirmMarketing #CarAccidentLaw #LegalAdvertising #InnovationInLaw

The hidden costs of neglecting marketing in law firms. 𝘈𝘯𝘥 𝘵𝘩𝘦 𝘥𝘰𝘸𝘯𝘴𝘵𝘳𝘦𝘢𝘮 𝘪𝘮𝘱𝘢𝘤𝘵 𝘰𝘯 𝘵𝘩𝘦 𝘧𝘪𝘳𝘮 𝘢𝘯𝘥 𝘪𝘵𝘴 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘤𝘭𝘪𝘦𝘯𝘵𝘴. 1. 𝗟𝗼𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝗵𝗮𝗿𝗲 𝘁𝗼 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 You ever find yourself saying, 'Our firm is so much better than these others plastered all over Google!'? It might very well be the case and that could be true. But if your potential clients can't find you, you're giving them one option - to turn to your competitors. Which leads to a loss of revenue and diminishes long-term client base growth. The opportunity cost here is substantial. Every client lost to a competitor represents not just a single case, but the potential lifetime of future cases and referrals. 2. 𝗜𝗻𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗰𝗹𝗶𝗲𝗻𝘁 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 (𝘂𝗻𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲 𝘀𝗮𝗹𝗲𝘀) Without any marketing, it's more challenging to reach and retain clients effectively and consistently. Legal consumers don't just buy legal services, they're buying a legal experience. If they can't get information quickly (find the answers to their questions) or engage with you on their terms (book a consultation or pay invoices online), that experience is filled with friction. Experiences filled with friction lead to lost opportutnies and poor retention. When you can't consistently acquire clients, or you lose clients at an unsustainable rate, your revenues and reputation are at risk. 3. 𝗗𝗮𝗺𝗮𝗴𝗲𝗱 𝗯𝗿𝗮𝗻𝗱 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁 Marketing isn't just about promotion - it's about building and maintaining your reputation across the channels where your ideal clients spend their time. Trust is a huge component. It might not seem like it, but when you fail to maintain an active online presence, you risk damaging that reputation. And that has long-term financial repercussions. If you thought building up your reputation was expensive or a big investment, rebuilding a damaged one is significantly more. 💸 #lawyer #attorney #lawfirms #legalmarketing

Lawyers – Ever dreamt of making Google Ads work like a charm? Here’s how the most successful firms do it! Focusing on the right keywords is crucial. By targeting terms that led to 80% of signed cases in specific niches, like 'accident lawyer' instead of 'car accident lawyer,' we've seen firms double their chances of success. Also, don’t overlook research-oriented keywords. Terms like 'how to relieve neck pain after a car accident' are gold mines because they attract early-stage clients and are less competitive, meaning lower costs for you! 📉💵 * * * * * #lawyerlife #attorneylife #attorneyatlaw #lawyers #attorneysatlaw #lifeofalawyer #lawyering101 #lawyerlifestyle #lawfirmgrowth #lawyergoals #legalmarketing #legalindustry #lawyermindset #marketing #lawfirmmarketing #lawyertips #lawyersuccess #lawfirmmanagement #lawyerhustle #lawyermarketing #attorneymarketing #marketingforlawyers

Most law firms don't have legal marketing problems. They might insist their 'marketing sucks', but nine times out of ten, the actual culprits are... - No channel diversification - No strategy or formal goals - Big gaps in the intake process - Unrealistic performance expectations - Underinvested in competitive, saturated markets Last quarter, I had 170 meetings with firms about their sales and marketing efforts. That's an average of 56+ calls/meetings per month, just shy of 2 per day. Each of them shared why they felt their marketing investments weren't hitting the mark. Because they wanted to understand better why campaigns weren't driving the results they expected - or more accurately - they were promised. Here's the thing. Marketing wasn't to really blame. Yes, in some instances arguments could be made that marketing was mostly responsible). But the true culprit? All the reasons listed above. Now, it's not all doom and gloom. Addressing these challenges is well within a firm's reach. Ya just need to tackle this head-on. And get real about the obstacles holding your firm back. Then you'll be on the way to unlocking your marketing's true potential. 🔓 #lawyers #attorneys #lawfirms #legalmarketing

Why are there so many personal injury lawyer ads right now? Here’s my answer…. 🤜 Firms are investing the productivity gains derived from technology and a global workforce into marketing. 🤜 Market consolidation is a macro trend. There are efficiency gains from having scale (think Walmart). More efficiency equals more profit equals more marketing. 🤜 In an age of so many lead generation companies spending gobs of money on digital ads these firms understand that building a brand, while incredibly expensive to do, is the cheapest way forward. 🤜 As a result of consolidation and competition in the marketing space there are fewer referrals. More cases originate online and come straight to firms that market. 🤜 The volume of ads causes firms to make ads that stand out to grab attention which makes them more noticeable. 🤜 Gone are the local general practice firms to feed cases into PI specialists. 🤜 There’s more marketing by marketing agencies to lawyers. And it works. 🤜 Firms that may have traditionally referred things out are finding it more profitable to keep cases in house and hire litigation teams because of increased efficiencies in both tech and vendors. 🤜 Potential clients start their journey online. This is change by customers who in prior decades may have called their local attorney. 🤜 Large firms are increasingly maxing out their market shares in DMAs and when that happens they seek new markets. There is a rise of regional and national PI firms. This results in more money on ads by “local” PI lawyers seeking to defend their turf. 🤜 Lawyers are largely commodities to the consumer. It is incredibly hard for a consumer to discern who is good and who isn’t. So being known and standing out wins clients. 🤜 Cases post Covid are worth more. The number of 7 figure and more verdicts in Connecticut post-Covid has been significant. Even in traditionally hostile venues. This drives up the value of all cases. Which makes firms want to spend more to acquire them. 🤜 The maturation of mass tort practices increases the amount of injury ads by itself and forces single incident attorneys to spend more to grab audience attention. I see no signs that these trends will stop. If anything, I expect to see more ads as these trends accelerate as artificial intelligence helps firms realize very significant productivity gains and drives down the cost of labor.

Law firms facing challenges with marketing? It might not be as bad as you think. You may not even have a marketing problem at all. Before you misdiagnose the problem, check to make sure these aren't your culprits... 𝗡𝗼 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 Relying too heavily on a single marketing channel like referrals or paid search, while neglecting others exposes you to a lot of risk. Especially if you're at the complete mercy of an algorithm. Diversification will help drive wider reach and minimize the risks of putting all your eggs in one basket. 𝗡𝗼 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗼𝗿 𝗳𝗼𝗿𝗺𝗮𝗹 𝗴𝗼𝗮𝗹𝘀 Without clearly defined goals, you'll struggle to measure success, make informed decisions, and hold agencies accountable. Your strategy needs to show an understanding of the target market, competitive positioning, and proper allocation of internal and external resources, and align with financial objectives. 𝗕𝗶𝗴 𝗴𝗮𝗽𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗶𝗻𝘁𝗮𝗸𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 Flawed or ineffective client intake = missed opportunities and lost revenue. Gaps could include poor lead management, poor follow-up, lack of systems to track and nurture clients, etc. If you want to confirm more inquiries into paying clients, you need to consider the prospect's entire buying experience. And most times, that starts at intake. Invest accordingly. 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗯𝘂𝗿𝗲𝗮𝘂𝗰𝗿𝗮𝗰𝘆 𝗮𝗻𝗱 𝗽𝗼𝗹𝗶𝘁𝗶𝗰𝘀 This cripples decision-making. Avoid lengthy approval processes and resistance to change - it impedes implementation and time to see results. Streamline decision-making processes and encourage collaboration wherever possible. 𝗨𝗻𝗿𝗲𝗮𝗹𝗶𝘀𝘁𝗶𝗰 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀 You need to consider the brutal facts. Setting unrealistic expectations only leads to frustration and a perceived failure even when progress is being made. Realistic goals and patience are critical for long-term success. 𝗚𝗼𝗮𝗹𝘀 𝗮𝗻𝗱 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀 𝗱𝗶𝗱𝗻'𝘁 𝘁𝗶𝗲 𝗯𝗮𝗰𝗸 𝘁𝗼 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 This one is big. Time and time again I've seen goals that are solely focused on metrics like traffic or social engagement - with neither linking back to revenue. Make sure these goals are aligned with financial objectives - activities that contribute to acquiring new clients and increasing profitability, etc. You can't tackle and solve these overnight. But if you tackle them head-on? Rest assured, you'll see significant improvement. 📊 #lawyers #lawfirms #legalmarketing  

Don't jump to conclusions. Your firm might not have a 'marketing' or 'leads' problem. Last year, I had 683 meetings with law firms across the country. That's an average of 56+ calls/meetings per month, just shy of 2 per day. Marketing and leads were the primary scapegoats when it came to placing blame for business challenges. Yes, there were instances where they were responsible, but there were many other culprits. The most common ones were... - No channel diversification - No strategy or formal goals - Big gaps in the intake process - Internal bureaucracy and politics - Unrealistic performance expectations - Goals and objectives didn't tie back to revenue - Underinvested in competitive, saturated markets - Poor response times and service delivery to clients Before blaming marketing and lead volume, audit the above in your firm. Make sure these houses are in order. Because if they're not, you've got bigger issues than poor marketing and low lead volume. 🏠 #lawyers #attorneys #legalmarketing