Roshan A Varghese’s Post

Customers are drawn to companies that align with their values. Your product, synonymous with high quality, represents an aspirational purchase. In today's dynamic market, aspirational customers seek more than just products; they crave experiences and connections. 🌟✨ Picture a typical customer, a professional valuing brands aligned with her priorities – sustainability, healthy living, well-being, aesthetics, and creating a beautiful living space. 🌿💚 This growing segment of conscious consumers prioritises brands that share these ideals. To capture the attention and loyalty of customers like this, it's vital to craft a brand story that deeply connects with these aspects of their lives. Let's explore the art of creating a brand experience that resonates with shared values and elevates the connection with your audience. 🚀💡 🔗 If you'd like to read more about crafting a brand experience, click on the link in my bio to get access to free resources. #BrandValues #ConsciousConsumers #AspirationalLiving

Customers are drawn to companies that align with their values. Your product, synonymous with high quality, represents an aspirational purchase. In today's dynamic market, aspirational customers seek more than just products; they crave experiences and connections. 🌟✨ Picture a typical customer, a professional valuing brands aligned with her priorities – sustainability, healthy living, well-being, aesthetics, and creating a beautiful living space. 🌿💚 This growing segment of conscious consumers prioritises brands that share these ideals. To capture the attention and loyalty of customers like this, it's vital to craft a brand story that deeply connects with these aspects of their lives. Let's explore the art of creating a brand experience that resonates with shared values and elevates the connection with your audience. 🚀💡 🔗 If you'd like to read more about crafting a brand experience, click on the link in my bio to get access to free resources. #BrandValues #ConsciousConsumers #AspirationalLiving

Customers are drawn to companies that align with their values. Your product, synonymous with high quality, represents an aspirational purchase. In today's dynamic market, aspirational customers seek more than just products; they crave experiences and connections. 🌟✨ Picture a typical customer, a professional valuing brands aligned with her priorities – sustainability, healthy living, well-being, aesthetics, and creating a beautiful living space. 🌿💚 This growing segment of conscious consumers prioritises brands that share these ideals. To capture the attention and loyalty of customers like this, it's vital to craft a brand story that deeply connects with these aspects of their lives. Let's explore the art of creating a brand experience that resonates with shared values and elevates the connection with your audience. 🚀💡 🔗 If you'd like to read more about crafting a brand experience, click on the link in my bio to get access to free resources. #BrandValues #ConsciousConsumers #AspirationalLiving

"Become A Brand Rather Being A Product" "Embrace the transformation from a product to a brand, for in that shift lies the journey from utility to identity. Like a person with a unique personality, a brand weaves stories that resonate, builds relationships that endure, and stands as a beacon of consistency. Strive not just to fulfill needs, but to create an experience that leaves an indelible mark, embodying values that become a guiding force for those who choose to engage." "In the tapestry of life, I choose to be a brand, not merely a product. My journey is not confined to mere existence; It's about crafting a narrative that resonates, embodying values that transcend the ordinary. Just as individuals are defined by their character, a brand reflects its essence through stories, forging connections that linger beyond transactions. Elevate from the commonplace, embrace the extraordinary, and leave an imprint that speaks not just of function but of meaningful experiences." #makeyourownbrand #chooseyou

A #brand isn't just a label; it's an influence that shapes perceptions, defines cultures, and leaves an indelible mark. Unleash the influence of your brand, and watch it resonate beyond products, creating a lasting connection. 🌐🏆 . . . . . #BrandInfluence #ImpactfulIdentity #BeyondTheLogo #BrandDesigner #MarketingAgency #MarketingMusketeer #MarketingDesigner

1. Focus on creating value instead of revenue growth. _High saturation in intangible qualities enriches a product or experience with value and symbolism. THIS is what justifies the high price tags. Otherwise, it’s just premium. Speak to the consumer’s emotional side through well-developed narratives and storytelling that align with their values. In doing so, the revenue will follow. 2. Know that luxury consumers are changing their aspirations. _People are less and less aspiring towards social status; instead, they seek personal meaning to enhance their quality of life. Brands must understand that consumers want to improve their identity rather than buying into a brand-created idealistic persona. 3. Connect brand purpose with consumer’s search for meaning. _Brand purpose often needs to be lived out and often resorts to credential loss. A common example of this is greenwashing. A brand’s purpose does not indicate its success and generating real value. It’s actually in its meaning. The purpose is internally facing for brands, whereas the meaning is external. Realize that people care about their own why, not the brands. Make people the hero’s, NOT the brand. #consumerfacing Food for thought 💭

Have you thought about building a mindful business or personal brand that helps you to stand out in your industry, while creating value in the world? Then you've come to the right place. In today's competitive landscape, standing out isn't just about products or services alone - it's about purpose. That's where building a mindful brand comes in. By prioritizing authenticity, sustainability, and well-being, you create more than just a brand or personal image; you create a movement. Today, people and communities seek meaning beyond a logo and being mindful is no longer an option—it's a strategic necessity for success and to share your unique value amidst a sea of the same types of look-alike and talk-alike brands. Let's connect and embark on this journey together and embrace your mindful "X Factor." How can we help you? Schedule a call and connect with us through socials, linkin.bio: https://lnkd.in/edMpj56U or visit the NAR Creative Brand Studio: https://lnkd.in/gfhtMgFj #Standout #Branding #MindfulBrands #MindfulBranding #Innovation #Sustainability #NARBrandStudio #ResilientBrands #SocialImpact #socialinnovation #NARCreativefirm #Mindful #MindfulBusiness #PersonalBranding

The brand ABC’s In today's ever-evolving landscape, the essence of branding is undergoing a transformative shift. At the heart of this change we find now three main core tenets: A_Making the World a Better Place: Brands are no longer mere symbols of consumerism but beacons of change, driving initiatives that contribute positively to our planet. It's about creating value that extends beyond the bottom line, fostering community, sustainability, and ethical practices. B_ Fostering Holistic Well-being: The focus has shifted towards holistic well-being, recognizing that a healthy community is the backbone of a thriving society. Brands are integrating wellness into their ethos, offering solutions that enhance physical, mental, and emotional health. C_ Cultivating Optimism: In times of uncertainty, brands have the unique opportunity to inspire optimism. How can you swift your brand and add those principles as building blocks in your message? How can you turn those points into magic layers that will serve as foundations for your brand and transform not just your identity but your impact on the world? In the heart of branding lies the power to redefine our tomorrow.  #BrandingForChange #FuturePositive 

Brands break too! We all try to show up acting as if we got it all together. But, the right brands have a human factor. They grow, they hurt, and they may even break but then they flourish. Just like we take care of ourselves, brands also need to take care of themselves internally! When things feel like they're not working, take the time to review your process, your brand language, and align the work that fuels you with joy! #branding #colortrends #brandstrategy #colorpsychology #culturaldiversity

(Part two) Brand meaning, much like the emotional connection in a romantic relationship, involves creating a deep and lasting bond. Let's explore how this process parallels the development of intimacy between two lovers: 3️⃣ Building Trust and Reliability Relationship Context: Over time, through consistent actions and behavior, the couple builds trust. Reliability, honesty, and support are crucial during this phase. Brand Context: Brands build trust by consistently delivering on their promises. Quality products, good customer service, and transparency help establish this trust. For example, a brand consistently providing excellent customer service builds a reputation for reliability. 4️⃣ Creating Emotional Connections Relationship Context: Emotional intimacy grows as the couple shares deeper feelings, vulnerabilities, and supports each other through challenges. Brand Context: Brands create emotional connections by resonating with customers on a personal level. This could be through storytelling, shared values, or a sense of community. For instance, a brand that supports environmental sustainability might attract customers who value eco-friendliness, creating a deeper bond. #BrandLove #Branding #Brandpurpose #Brandmeaning. #Marketing