Ross Farquhar’s Post

Nestlé CMO Aude Gandon’s top 3 marketing tips to drive growth: 1.) Make sure you do the brilliant basics very well ✅ 2.) Get involved in the tech ✅ 3.) Remember the CFO is your best friend ✅ (Jeffrey Descano, we’re best friends, right? :))

We're hosting our next Impact Driven Community event on Thursday, October 12th! We'd love for you to join us for several opportunities to connect and engage with fellow attendees, while also learning some fun new models for impact work. This free event is hosted by: Evolve CPG, The Green Marketing Academy™, Common Cause Collective , Conscious Brands® and Kindship Group The link to register can be found in the comments ⬇️ See you there! #impactdrivenbusiness #purposedrivenbusiness #sustainablebusiness

In my decade-long career, I’ve seen these factors secretly inflating CAC In the past 10 years, I've worked with companies that went from 0 to $5M+ ARR but hit a growth wall and their CACs started climbing. Most of the time, these were the reasons: 1. They were targeting 235 vague personas 2. They haven’t built strong brand associations 3. Their product was not solving a big enough pain 4. Their landing pages talked features, not benefits 5. They were too obsessed with marketing attribution 6. They haven’t built a proper “Marketing Waiting Room” 7. Their content was so bland, it made plain oatmeal exciting 8. They were using early adopter tactics to reach a mass market 9. Their product was solving a big pain but they sucked at explaining it 10. They focused on demand capturing without educating the market about their product category If your business feels like it's on a crash course, you've lost control of growth, and a bigger marketing budget only leads to higher CAC instead of higher growth, I know how to help. Find out what’s broken and learn how to fix it in my 2-day action-packed workshop for marketing teams. Drop “Marketing Waiting Room” in a DM to get pre-launch access to this workshop.

Grateful for the engaging discussions and insights shared at the recent Brand Surge CEO Meetup for Digital Marketing! 🌐💡 It was inspiring to connect with fellow CEOs and industry experts, exchanging strategies that drive success in the digital landscape. A big thank you to everyone who participated – let's continue to elevate our brands together! 🚀 #BrandSurge #CEOMeetup #DigitalMarketingSuccess

Yesterday, Meltwater and Nepa hosted a breakfast seminar centered around the theme of Insights-Driven Marketing. It was a privilege to share the panel with Susanne Wibréus and Jimmy J. from Orkla Sverige, as well as Robert Beatus from Nepa, everything moderated by Cajsa Wirén. I talked about the role of Social Listening in Market Research, emphasizing its potential in driving innovation, shaping strategy, and guiding product development. Thanks to Ida Pettersson and Cecilia Fejne for organizing everything! 😊 #InsightsDrivenMarketing #MarketResearch #InnovationStrategy

To better connect with institutional clients, asset managers are taking a page from the retail marketing playbook: -Personalized content addressing specific needs -Timely, concise insights for shorter attention spans -Authentic thought leadership via exec posts on LinkedIn -Short videos humanizing firm leaders -Exclusive events building long-term relationships -Collaborating with peers to add client value Customization is key to engaging institutional clients and prospects. Firms adopting these best practices will stand out. Nice article today by Bridget Hickey at FundFire. https://lnkd.in/ekP97_nX?

Are you a pharma marketer looking to maximize your budget? In this episode of "Thoughts from the Greenhouse," we discuss some valuable insights and strategies to help you make the most of your agency partnerships. Let's dive in: https://bit.ly/45wm5Lj #pharmaceuticalmarketing #healthcarecommunications #pharmamarketing #advertising

We interrupt your regularly scheduled programming to bring you… 📣 WBR Insights - Supply Chain! 📣 While LogiChem gathers industry leaders and offers valuable knowledge, it's impossible to absorb everything in just a few days 😵💫 That's why we're excited to introduce WBR Insights Supply Chain: your year-round source for cutting-edge insights and expert guidance from the brightest minds in the field. 👏👏👏 They have been around for a while, but if you're not sure who they are, here's a quick rundown... 🧑🤝🧑 Who are they? WBR's Business Content team. ✍️ What do they do? Arm the Supply Chain industry with the tools they need for success through up-to-date, relevant, industry-lead content. ✅ Why should you trust them? WBR Insights Supply Chain are in a unique position to develop an outstanding range of research & content creation opportunities. How? Through access to industry thought leaders at WBR’s world-class conferences. Content being shared on the page includes: 📝 Relevant Industry Blogs 📝 Custom Whitepapers & eBooks 📝 Industry Benchmark Reports 📝 Infographics, Case Studies and Blog Articles 📝 Opportunities To Reach The Supply Chain Audience 📝 Preshow Market Research 💼 Solution providers also have the chance to partner with WBR Insights to create a pre & post event marketing campaign. Gaining a competitive advantage over other sponsors while ensuring a better chance for ROI! So, what are you waiting for? Head over to WBR Insights - Supply Chain and give them a follow! ✅ #WBRInsights #SupplyChain #SupplyChainInsights 

How do you measure brand media's long-term impact? Coach partnered with Ovative for its Wear Your Shine campaign to measure its brand media investment's impact on incremental revenue and brand health. Using key Enterprise Marketing Return (EMR) components, Ovative's measurement strategy with third-party partner DISQO demonstrated that more than 50% of brand media’s impact on revenue occurs after media is in market. Discover how Ovative validated it all: https://bit.ly/3VkTlC2