Ross Farquhar’s Post

Nestlé CMO Aude Gandon’s top 3 marketing tips to drive growth: 1.) Make sure you do the brilliant basics very well ✅ 2.) Get involved in the tech ✅ 3.) Remember the CFO is your best friend ✅ (Jeffrey Descano, we’re best friends, right? :))

Yesterday, Meltwater and Nepa hosted a breakfast seminar centered around the theme of Insights-Driven Marketing. It was a privilege to share the panel with Susanne Wibréus and Jimmy J. from Orkla Sverige, as well as Robert Beatus from Nepa, everything moderated by Cajsa Wirén. I talked about the role of Social Listening in Market Research, emphasizing its potential in driving innovation, shaping strategy, and guiding product development. Thanks to Ida Pettersson and Cecilia Fejne for organizing everything! 😊 #InsightsDrivenMarketing #MarketResearch #InnovationStrategy

Hey guys! 👋 Are you also tuning in to the World Marketing Summit? This event is an absolute game-changer for the global Marketing community, and I can't help but be amazed by the incredible impact it's making. With experts from all corners of the world coming together, it's a melting pot of innovative ideas and strategies that are redefining the way we approach marketing. From the latest trends in digital marketing (even by sector), from sustainable marketing practices to data-driven decision-making – there's no shortage of topics to dive into. But here's what I want to know: Who else is joining in on the action? Let's connect, share insights, and discuss the key takeaways from this fantastic event. Drop a comment or message me – I'd love to hear your thoughts and insights! 🚀 #worldmarketingsummit #worldmarketingsummit2023 #globalmarketingcommunity #marketing

Are you a pharma marketer looking to maximize your budget? In this episode of "Thoughts from the Greenhouse," we discuss some valuable insights and strategies to help you make the most of your agency partnerships. Let's dive in: https://bit.ly/45wm5Lj #pharmaceuticalmarketing #healthcarecommunications #pharmamarketing #advertising

Grateful for the engaging discussions and insights shared at the recent Brand Surge CEO Meetup for Digital Marketing! 🌐💡 It was inspiring to connect with fellow CEOs and industry experts, exchanging strategies that drive success in the digital landscape. A big thank you to everyone who participated – let's continue to elevate our brands together! 🚀 #BrandSurge #CEOMeetup #DigitalMarketingSuccess

DISQO data 🤝Ovative's measurement strategy. Happy to help Coach and Ovative to ensure effectiveness in Coach's Wear Your Shine campaign. #Advertising #Impact #Measurement #Data

In trade show marketing, agility is paramount. I’ve adopted a dynamic approach: 80% on regular operations like daily social engagement and weekly pipeline reviews, and 20% on experimental tactics that could be game-changers. It’s about clear timelines, defined responsibilities, and the right team to pilot innovative ideas. Monthly webinars and quarterly events keep us on the pulse, while constant evaluation ensures we’re not just on track, but ahead of the curve. #TradeShowMarketing #StrategicPlanning #MarketingInnovation

🚀✨ Exciting News in the Marketing Arena! 🌐🏆 Hey LinkedIn fam! 🌟 Just witnessed some fierce marketing magic at the Marketing Witz competition, and let me tell you, the creativity was off the charts! 🚀🎨 From innovative campaigns to mind-blowing strategies, it was a showcase of the best and brightest in the marketing world. 🌍🔝 Kudos to all the teams who brought their A-game and left us inspired! 💡 What's your take on the future of marketing trends post-event? Drop your thoughts below! Let's keep the conversation buzzing and share the brilliance! 🗣️👇 #MarketingMagic #CompetitionChamps #InnovationOverload #MarketingTrends #LinkedInConvo Cheers to the marketing rockstars! 🌟🏆✨

Join Talmage Egan and Tucker Stoffers, marketing leaders at BILL, for a virtual discussion moderated by our own Adam Kaiser on Apr. 23 at 8am PT/11am ET. Find out how they built an effective ABM strategy – and how you can, too! 🛣️ Get a clear roadmap for building your ABM program, including tools to help overcome your scaling obstacles and how to drive adoption across your organization. Sign up here: https://okt.to/lXBDF2 Do you have an ABM strategy question for Talmage and Tucker? Let us know in the comments!