Roy Geer’s Post

When advertising to Latino voters, starting early is crucial - as Latino voters are impacting the election before November, 70% of Latino voters are planning to vote early (either in person or by mail) - compared with 58% for Non-Latinos. “Don’t start late. It’s important to start early because there’s a ramp up when you’re introducing a candidate to Latino communities. Many campaigns start very late and it’s too late at that point…it’s got to be early and consistent” - Cesar Blanco, President of Mosaic Media Strategy and Texas State Senator. With a full portfolio of Radio, TV, and digital marketing solutions, Entravision delivers content that can help you reach and inform the Latino electorate in time to influence their vote. #Entravision #PoliticalPulse

In a highly competitive political battleground, young Latino voters are Arizona’s new difference makers. Young Latinos can impact the vote in Arizona, as half of the state’s A18-34 Latino registered voters are non-Partisan (Independent/Other). They are also 43% more likely than the general Arizona electorate to be non-Partisan (Independent/Other). Entravision has a full portfolio of marketing solutions with TV, Radio and Digital to help deliver your message and reach the Latino voter. #hispanicmarketing #hispaniccommunity #spanishlanguage #tvadvertising #radioadvertising #radioshow #brandedcontent #influencermarketing

More Hispanics are going this direction than you may realize. Catch up on Frank's latest episode regarding Hispanic voting trends out now on all major platforms! #statehousepodcast

More Hispanics are going this direction than you may realize. Catch up on Frank's latest episode regarding Hispanic voting trends out now on all major platforms! #statehousepodcast

With nearly 89 million registered voters, according to the Center for American Women and Politics, women make up the largest, and arguably the most influential, voting bloc in the US. Going into the presidential election, it is imperative that advertisers develop multiscreen campaigns across live TV and streaming, tap into cable news and high value programming, and run audience-targeted campaigns to connect with women in the right environment and content. Based on campaign data, Effectv's Sarah Fuller has uncovered insights into how and where women are engaging with media in order to inform advertiser strategies on how to effectively reach this audience. Here’s a look at how political advertisers can successfully do this: https://comca.st/3T4Y1MQ

The billion-dollar advertising campaign to win Latino votes This year’s 36.4 million eligible Latino voters will see a record number of ads cast at them from a broader spectrum of media than ever before. The time when Republicans conceded Latino votes to Democrat candidates are stunningly over, as the extremes of each party have pushed Latinos towards the other side. Democrats, Republicans and the bid by RFK Jr. – to leverage brazenly the Kennedy Latino legacy – call attention to the strategic value of Hispanic voters, especially in certain swing states. The ad budget targeting 2024 voters is forecasted at $10.2 billion, up from $9.0 billion in the 2020 election cycle (AdImpact). With 20 percent of the population and 15 percent of eligible voters this year, Hispanic voters have become a strategic target for campaigns across disparate jurisdictions. Media firms nurturing Latino audiences hope to reach par by snatching their fair $1.5 billion share of this budget. However, it’s not that simple. Read the full article in the Latino Leaders forum on MOXY by tapping on the image link https://lnkd.in/dCF_WX9s Latino Leaders Magazine #CMM #ELECTIONS #DEMOCRAT #REPUBLICAN #INDEPENDENT #BUSINESS #ADVERTISING #MARKETING #CAMPAIGNS Epluribus LLC

https://lnkd.in/ed6qKkmX Super Tuesday is here, and NBCUniversal Telemundo Enterprises is making sure Hispanics are staying engaged in this upcoming election. This comprehensive election-year endeavor is designed to engage and inform Latino voters, a demographic whose influence in elections continues to grow. From expanded election news coverage to voter profiles, town halls, debates, and registration drives, "Decisión 2024" is empowering and informing millions of eligible voters across the nation. But here's where it gets even more exciting for brands: NBCUniversal Telemundo Enterprises offers a unique platform for brands to connect authentically with diverse communities. Now, imagine enhancing your brand's impact even further with LoopMe's multicultural capabilities. While LoopMe and NBCUniversal Telemundo Enterprises aren't currently working together, LoopMe's advanced technology enables brands to measure and target multicultural audiences effectively. With LoopMe, you can ensure that your advertising resonates authentically with diverse communities, including Hispanics, LatinX, African Americans, and more, driving meaningful engagement and impact. With 36.2 million Latinos set to vote in November, the potential for brands to make a meaningful impact is immense. NBCUniversal Telemundo Enterprises' collaboration with NBC News to develop tools like "Planifica Tu Voto" (Plan Your Vote) provides brands with a unique opportunity to support civic engagement while also enhancing brand visibility and credibility. By leveraging LoopMe's multicultural capabilities, brands ensure they are targeting diverse demographic groups. #B2BMarketing #Decisión2024 #TelemundoEnterprises #BrandImpact #InclusiveAdvertising #MulticulturalInsights #Supertuesday #admeasurement #loopMe

The billion-dollar advertising campaign to win Latino votes   This year’s 36.4 million eligible Latino voters will see a record number of ads cast at them from a broader spectrum of media than ever before. The time when Republicans conceded Latino votes to Democrat candidates are stunningly over, as the extremes of each party have pushed Latinos towards the other side. Democrats, Republicans and the bid by RFK Jr. – to leverage brazenly the Kennedy Latino legacy – call attention to the strategic value of Hispanic voters, especially in certain swing states. The ad budget targeting 2024 voters is forecasted at $10.2 billion, up from $9.0 billion in the 2020 election cycle (AdImpact). With 20 percent of the population and 15 percent of eligible voters this year, Hispanic voters have become a strategic target for campaigns across disparate jurisdictions. Media firms nurturing Latino audiences hope to reach par by snatching their fair $1.5 billion share of this budget. However, it’s not that simple. Read the full article in the Latino Leaders forum on MOXY by tapping on the image link https://lnkd.in/dCF_WX9s Latino Leaders Magazine #CMM #ELECTIONS #DEMOCRAT #REPUBLICAN #INDEPENDENT #BUSINESS #ADVERTISING #CAMPAIGNS

𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐍𝐀𝐕 𝐓𝐨𝐨𝐥: 𝐒𝐭𝐨𝐩 𝐅𝐢𝐱𝐚𝐭𝐢𝐧𝐠 𝐨𝐧 𝐆𝐫𝐞𝐲. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐑𝐞𝐚𝐜𝐡 𝐭𝐡𝐞 𝐘𝐨𝐮𝐧𝐠 & 𝐔𝐧𝐝𝐞𝐜𝐢𝐝𝐞𝐝 𝐕𝐨𝐭𝐞𝐫 [𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝] 𝐀𝐂𝐂𝐄𝐒𝐒 𝐇𝐄𝐑𝐄: https://lnkd.in/gq6hvAbn The 18-40 age group, spanning Gen Z and Millennials, has become the most powerful voting bloc in history, and their influence stretches from local elections to the presidential stage. This isn't your daddy's grassroots anymore—this generation demands innovative strategies that leverage new technology and social media. They don't just want to be heard; they want to be engaged on their terms, through platforms and formats that resonate with their fast-paced, digital lives. Ignoring them isn't just a mistake—it's political suicide. Earning their vote means stepping up with campaigns that meet them where they are, delivering messages that are authentic, immediate, and interactive. The future of every election now hinges on this vital, dynamic demographic. #vote #election #genz #voterstrategies #campaignnav

As we approach the 2024 elections, it's crucial for political candidates to connect AUTHENTICALLY with every segment of the electorate. The Hispanic community now represents a significant 14.7% of all eligible voters in the U.S. More data from Pew Research Center: https://lnkd.in/gztcNrhX Choosing me to strategize and implement your political integrated campaign has massive perks: 🎯 Tailored Strategies: Our team at iHeartMedia specializes in crafting bespoke advertising strategies that resonate deeply within the Hispanic community. Leveraging our understanding of cultural nuances and values, we create campaigns that speak directly to the hearts and minds of this vital voter segment. 📻 Diverse Platforms: With our array of broadcast, streaming, and podcast advertising options, your message will reach the intended audience across multiple touchpoints. This ensures maximum visibility and engagement within the Hispanic community. 📊 Data-Driven Insights: Our approach is backed by robust data analytics, ensuring your message is not only heard but also makes a lasting impact. We focus on what matters to the Hispanic voters, addressing their concerns and aspirations. 🔊 Local Expertise: As a proud member of the El Paso community, I bring a unique local perspective that national campaigns often miss. My connection to the city and its diverse communities ensures your message is grounded, relevant, and impactful. Let's amplify your voice and connect with the Hispanic voters in a meaningful way. Together, we can make a difference in the upcoming elections. Let's start shaping the future together! #Elections2024 #HispanicVoters #iHeartMedia #ElPasoPolitics #DigitalMarketing