Roy Yanai’s Post

View profile for Roy Yanai, graphic

VP Product at AppsFlyer

My thoughts on Apple’s AdAttributionKit and what is means for app developers: 1. This is an update to support 3rd app stores in iOS (as result of DMA). 2. Since this is interoperable with SKAN and there are basically no 3rd party app stores live at the moment, there no rush to adopt it 3. Even when looking at re-engagement attribution support, which was supposed to be added to SKAN5 but instead has been added to AdAttributionKit, traditional attribution covers re-engagement attribution via deeplinking. #wwdc24 #appsflyer

View organization page for AppsFlyer, graphic

122,457 followers

AdAttributionKit 🍏 For regular Apple phone users, a technical term with not enough spacing. For us (and you), the news we were following extra closely this #WWDC24. So from cross-marketplace integration to enhanced re-engagement capabilities, we analyze what this new attribution network means for marketers and developers: https://lnkd.in/d7n5w-fC

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics