My thoughts on Apple’s AdAttributionKit and what is means for app developers: 1. This is an update to support 3rd app stores in iOS (as result of DMA). 2. Since this is interoperable with SKAN and there are basically no 3rd party app stores live at the moment, there no rush to adopt it 3. Even when looking at re-engagement attribution support, which was supposed to be added to SKAN5 but instead has been added to AdAttributionKit, traditional attribution covers re-engagement attribution via deeplinking. #wwdc24 #appsflyer
AdAttributionKit 🍏 For regular Apple phone users, a technical term with not enough spacing. For us (and you), the news we were following extra closely this #WWDC24. So from cross-marketplace integration to enhanced re-engagement capabilities, we analyze what this new attribution network means for marketers and developers: https://lnkd.in/d7n5w-fC