Mike Bryant, Co-Managing Partner at Knox Capital Holdings, spoke with Melissa “Rogo" Rogozinski about investing in legal technology companies in her Rising Phoenix Interview Series. She asked Mike about the evaluation process: ”What is the most valuable growth potential information an investor looks at?” Mike explained that Knox Capital generally invests in companies in the $10M - $50M range. He told Rogo that they look at the margin profile: it should be at least 20% for software companies, and they expect a slightly lower margin for services companies. Then, he looks at both organic and inorganic growth potential. He said they also consider whether the finance and accounting systems and talent are prepared to deal with the increased post-investment scale. Knox Capital often looks for add-on acquisitions that will create immediate growth, expand into new markets and create shareholder value. These additional acquisitions can put pressure on finance and accounting capabilities. Investors also look at sales and marketing capabilities. Mike explained that many founders have good sales chops but don’t have experience building enterprise-class sales and marketing engines. Knox is prepared to work with companies like RPC to scale marketing capabilities and to bring on sales ops and leadership talent in those cases. These are just a few details from the conversation. Whether you are looking for investment or to invest, this webcast is a must-see! #legaltech #investors #M&A #marketing #growth
RPC Strategies, LLC’s Post
More Relevant Posts
-
Thought leadership is a powerful tool for establishing your expertise and attracting potential clients. To craft compelling thought leadership content through blogs that also resonates with your target audience, consider the following video guide. **Important Note Regarding AI-Generated Content** While AI tools can be helpful for content creation, it's crucial to remember that you may not have copyright over the final product. Check out this blog for more info o AI and copyright issues: https://lnkd.in/dH_uVtDd
-
We're thrilled to announce that Melissa “Rogo" Rogozinski, CEO of RPC Strategies, LLC has been featured (yet again!) - this time, thanks to Legal Business World, LLC. In her latest, "The Global AI Revolution in Legal Services: A Call to Action for Startups and Law Firms," she unearths the power of AI in the legal industry. Check out the full article in the August 2024 issue of Legal Business World, LLC. Know a legal professional or a founder in legal tech space who could benefit from our expertise? Share this post with them.
Exciting news! The latest edition of our magazine is now live - completely free! Packed with fresh insights and great content on the business of law, you don't want to miss this one. Check it out and feel free to share it with your colleagues and friends! https://lnkd.in/eFVwc3cV Thanks to all our contributors! Mila Trezza Richard Stock Mollie Tregillis Chiara Lamacchia Ned Gannon Melissa “Rogo" Rogozinski Hadassah Drukarch Marco Mendola Becky Bergman David Wood Ari Kaplan #magazine #businessoflaw #legalprofession
-
-
A substantial majority of B2B buyers – up to 70% – conduct independent research on industry trends before making a purchase decision. This underscores the critical role of thought leadership in establishing a business as a trusted, go-to resource within its sector. Here is a quick list of strategic steps to position your organization as a thought leader in your industry: ✅ Deepen customer understanding through comprehensive client personas ✅ Create content that directly positions your offerings as effective solutions ✅ Build a robust content library encompassing blog articles, marketing materials, visuals, and audio formats to disseminate your expertise ✅ Leverage social media platforms and targeted email campaigns to maximize content reach and engagement ✅ Share insights at industry events and conferences attended by your target audience Remember, accessibility is key. Ensure your thought leadership is easily discoverable to maximize its impact. For expert insights and best practices about thought leadership for legal tech, legal tech AI, and legal SaaS, follow and subscribe to RPC Strategies, LLC newsletter: https://lnkd.in/dyMubnST Schedule a consultation: https://lnkd.in/espG_rD2 Melissa “Rogo" Rogozinski #LeadGeneration #ThoughtLeadership #B2B #legalmarketing #legaltechmarketing
-
What's your biggest focus for scaling your business in 2024? Share your priorities in the poll below! #legaltech #SaaS #B2B
This content isn’t available here
Access this content and more in the LinkedIn app
-
Did you know B2B buyers are already 70% of the way through their decision-making process before reaching out? This means capturing their attention early is crucial. Our demand generation strategy is designed to meet them where they are. Through deep buyer persona development, strategic content creation, and targeted distribution, we help you become a trusted advisor and accelerate your sales cycle. This approach to a B2B Demand Generation Strategy ensures that your messaging boosts brand awareness, educates the market, generates high-quality leads, supports sales. Go Fire Up Your Sales 🔥 Melissa “Rogo" Rogozinski Follow our Youtube for more: https://lnkd.in/dHK7z4H7 #legaltech #marketing
-
7 Reasons Your Legal Tech Company Isn't Driving Revenue Welcome to the Marketing Phoenix Growth Series! If you're in legal tech, whether selling a product or service or investing, this Marketing Phoenix Growth video is for you! Here are the top 7 reasons we've seen over 5 years at RPC Strategies, LLC that hinder marketing and sales... 1. Vision: You have a vision and capital but lack structure, process, and a collaborative culture. 2. Tech Stack: Your tech stack—website, CRM, sales tools, email campaign tools, social media—isn't integrated. 3. Content: Your content focuses on what you want to sell, not the solutions your clients need to buy. 4. Distribution: You don't invest in SEO, paid ads, or proper distribution, making it hard for ideal clients to find you. 5. Branding: Your target audience doesn't understand your brand's personality or voice. 6. Sales: Your prospecting isn't targeted, your sales process lacks proper qualification, and you don't use a CRM or pipeline to track efforts. 7. Time: You're impatient, expecting B2B growth to happen overnight. Watch the Marketing Phoenix Growth Series with Melissa “Rogo" Rogozinski that will provide solutions that address these issues and help you align marketing with sales for real revenue generation: Fire Up Your Sales 🔥 Melissa “Rogo" Rogozinski Follow our Youtube for more: https://lnkd.in/dmcFTh2y #legaltech #startupgrowth #marketing #sales #RPCStrategies
-
RPC Strategies, LLC has created a free downloadable social media calendar to help you streamline your content strategy. Our calendar is designed to assist businesses and startups in planning holiday social media posts effectively. It's a valuable tool that can save you time and effort while ensuring a consistent online presence. Download your free calendar on the RPC Strategies, LLC website: https://lnkd.in/d9K7xSvB Or watch this video by Melissa “Rogo" Rogozinski about where to find it: https://lnkd.in/dpTPnbQq
