Richard Sanderson’s Post

Our 2024 CMO Tenure Study tracks how CMO tenure and backgrounds have evolved, including the diversity of the CMOs at leading companies. Learn more: https://lnkd.in/eqPv3KiG

Our 2024 CMO Tenure Study tracks how CMO tenure and backgrounds have evolved, including the diversity of the CMOs at leading companies. Learn more: https://lnkd.in/eE88VYBt

Our 2024 CMO Tenure Study tracks how CMO tenure and backgrounds have evolved, including the diversity of the CMOs at leading companies. Learn more: https://lnkd.in/evmpxwGh

Our 2024 CMO Tenure Study tracks how CMO tenure and backgrounds have evolved, including the diversity of the CMOs at leading companies. Learn more: https://lnkd.in/ePw9eJzE

Our 2024 CMO Tenure Study tracks how CMO tenure and backgrounds have evolved, including the diversity of the CMOs at leading companies. Learn more: https://lnkd.in/edZ3G3eZ

Our 2024 CMO Tenure Study tracks how CMO tenure and backgrounds have evolved, including the diversity of the CMOs at leading companies. Learn more: https://lnkd.in/emWdTbTD

The role of the CMO is the most rapidly changing and least understood in business. Without achieving a greater universal definition of the scope and value of the marketing function, CMOs won’t ever achieve parity with other c-suite leaders. Here’s the thing: marketing today is much greater than ads and creative. It is the central hub of customer behavior and insights that can and should be fueling business strategy and decisions, far and beyond the tagline of a campaign or the color strategy for a brand. And, with enhanced capacity in data, analytics and martech, marketing has a greater ability to tell the customer story than ever before. That’s the secret sauce and the value for a business. #Marketing2024 #CMO #Strategy

Two hugely promising signs for the future of the CMO role, from the latest Spencer Stuart report: "Women achieved parity with men in 2023, representing half of all Fortune 500 CMOs — an increase from 47 percent in 2022." 💪 YES! Go Marketing Leaders! Let's lead the charge to make gender parity a reality in ALL business functions! 👩👧👧 I'm a mom of two daughters, and I truly want this to happen for them, no matter which job they might want someday! "Forty-three percent of externally recruited Fortune 500 CMOs in 2023 came from a different industry, versus 37 percent in 2022." ⏭ On this latter point, I am seeing SO much value that B2B SaaS marketers bring to industries that are in a less advanced stage of digital transformation, perhaps due to the age of the industry, because they bring a strong metrics and operational focus. ⏮ But conversely, I'm also seeing more B2B SaaS CMOs talking about leaning back into what they consider "the basics" of marketing - which they used to frown on - branding and creativity. This is, in my view, because more tech companies (especially in martech) now feel "samey" and don't have strong, differentiated brands. B2C marketers just can't get by that way. Competition is fierce, they're not disrupting an industry but competing in a longstanding one, trying to innovate faster and better than their competitors do. Conclusions: 🎨 Art: We B2B CMOs have a *lot* to learn from B2C CMOs. Our growth marketing playbooks no longer work the way they did 10, 5, 2 years ago. 🔬 Science: B2C CMOs can also learn from the growth marketing playbooks as they continue to digitize. What do you think? Are you seeing this trend play out too? How well are we doing at merging the Art & Science? #marketing #cmo #b2bsaas #saas

Our 2024 CMO Tenure Study tracks how CMO tenure and backgrounds have evolved, including the diversity of the CMOs at leading companies. Learn more: https://lnkd.in/eS4kTh9M

Our 2024 CMO Tenure Study tracks how CMO tenure and backgrounds have evolved, including the diversity of the CMOs at leading companies. Learn more: https://lnkd.in/gYAm7fVQ