Rugged Interactive’s Post

Transcript

Hi we're Rugged Interactive. Who is rugged interactive? Well we're. Yeah, we know it's a lot. But let's take things back to the start. Walk with me. Our story begins in the Southwest, right in the Southwest in Cornwall. The Cornish are inventors by nature. You see solving problems with their innovative thinking, a keen eye for design and robust engineering. In 2009, our founder Simon. Kickstarted Rugged Interactive. He's an award-winning designer, creating everything from gaming controllers to the UK's best selling potato masher. But his real conviction is health. Specifically the idea that it must be possible to make it easier for everybody to be active and healthy at any age and at any level. Simon figured that any fun competitive game naturally gets you to move, so he used his engineering prowess to design and build something entirely new. It was tech that combined movement with a little gentle competition in a process we now call gamification. You could chase a high score, compete with a friend, or just enjoy a fun blast of fitness a little. Did he know this was the spark that would light the fire of motivational movement tech? Across the world, and we've been fanning the flames ever since. That's the thing about fun. It has so many forms. We started asking questions like, how does that work when you're on a trampoline? Can we reinvent the game of football? How about the future of indoor adventure? In fact, it allows us to explore every corner of the health world. Sure, we could put it in a gym, and we did, but we also put it here, here and even here. We are relentlessly curious. Anyone solution we discover only gives rise to more questions, which leads us to new opportunities and entirely new groups of people to get moving. Who knows where's next? We've worked alongside rehabilitation centres, retirement homes and mental health facilities within the NHS, using the cardio wall as a basis to develop routines that build strength, reengage with traumatized parts of the body and raise heart rates for the first time. And what could have been months, the cognitive benefits of our products have come to the forefront just as much as the physical ones. Focus, mood, social skills by keeping the mind engaged, Movement and fund come naturally, regardless of who or where you are. Don't just take our word for it. Rugged interactive products can now be found in over 40 countries worldwide, changing the game and every single one. So what's next for rugged interactive? Well, as you probably know. List we like moving forward. Of course. The plan is to keep spreading that same drive of motivation married with movement across the planet. But we've also made some promises to it as well. Rugged interactive products make use of sustainable fishnet plastics and we've partnered with fellow Cornish business Plant One to start our very own forest planting trees for every rugged product sold as part of our pledge to remain carbon negative. Being green is the new black or orange in our case, so yes, we are. But that's exactly how we like it and we never want it to change. I think we're not just marching towards the future, we're making it.