Runway’s Post

🚀 The Competition in Video GenAI is Heating Up! 🚀 The field of Video Generation AI is advancing rapidly, with Gen-3 technology making waves. Imagine creating high-quality videos from just a text description! This innovation enhances creativity, saves time, and allows for easy customization. The competition is driving exciting developments in text-to-video generation. Stay tuned for more breakthroughs that will transform content creation and digital marketing! #VideoGenAI #Gen3 #Innovation #AI #TechTrends #DigitalMarketing #ContentCreation

#RunwayML showcases their Gen-3 Alpha #video model, in an answer to #LumaAI’s release of their #DreamMachine. BUT…👇 As I pointed out in prior posts, particularly with Luma’s history, expect updates to be small, but to arrive quickly. In other words, no one is going to be pushing out a massive update. The iterations between competition will be stepped, but fast and furious. I would expect the control challenge to be mostly figured out, with native 4K quality (and that means HDR, not just resolution), before the end of the decade. Presently, none of the American companies compare to what #SenseTime is offering. As I pointed out months ago, it’s Sora-level quality at 1080p, and it renders as a combo of cloud and edge, on a #smartphone. The American companies, to put it bluntly, are woefully behind, by 2-3 years in comparison, at least to market. The difference is simply that China doesn’t have the same concerns, or legislation, as there are in the west. Imagine the datasets from prompts, images, and video samples that SenseTime is getting as a consequence, by hundreds of millions of users making content. All of that goes into making the foundational model that much better, every hour, of every day. That’s why the American companies are behind, and if I were perhaps in #politics and #cybersecurity, that would make me sweat. Why? It’s totally possible to have their model on my smartphone.

While we've seen many AI video generators being used for visual masturbation rather than meaningful content creation and storytelling, the introduction of Gen-3 Alpha by Runway is another leap forward in the field of AI video generation. As someone who has been closely following the advancements in this space, I'm excited to see how this new base model pushes the boundaries of what's possible, and hopefully, steers the conversation towards more purposeful applications. Gen-3 Alpha promises to create highly detailed videos with complex scene changes, diverse cinematic choices, and intricate art directions. This development aligns with my belief that AI has the potential to enhance creative expression and storytelling when used thoughtfully. However, it's crucial for creators to approach these tools with discernment. While AI can generate visually impressive content, the emotional resonance and narrative depth often found in human-crafted works should not be overlooked. The story must always take precedence, with AI serving as a means to bring that vision to life. As we navigate this new frontier, let's remember to prioritise the human element that breathes life into the stories we tell. 🎥✨ #Helveticans #AIVideoGeneration #CreativeStorytelling #RunwayML

We can officially dub June as the “month of GenAI video” What’s most interesting is the positioning of the tech as “General World Models” (GWMs), which has implications that will go beyond simple video creation. Here’s the latest: 🎥 Runway's Gen-3 Alpha, with its training on large-scale multimodal data, can generate highly realistic and consistent 10-second videos across diverse scenarios. 🔥 Competition is heating up and AI video models are making major progress, KLING, Luma, and Runway's Gen-3 Alpha are catching up to Sora. 💣 Disruption to video production is happening even faster than anticipated. Every industry that requires production as part of its business model will need to adopt, test, and stay looped in on these innovations. Check out Runway 3 Alpha’s latest below: #AIVideo #GeneralWorldModels #GenAI #Runway3

The best video generation model is here!💥

𝐑𝐮𝐧𝐰𝐚𝐲'𝐬 𝐧𝐞𝐰 𝐀𝐈 𝐜𝐚𝐧 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐜𝐫𝐚𝐳𝐲 𝐜𝐨𝐨𝐥 𝐯𝐢𝐝𝐞𝐨𝐬! Imagine: AI that creates hyper-realistic videos from your descriptions! Runway's Gen-3 Alpha can do just that - trains moving at hyper-speed, underwater cityscapes, and even exploding flowers! This isn't just about cool visuals though. Gen-3 Alpha offers fine-grained control over the video, letting you create precise movements and transitions. Plus, it excels at generating realistic humans with emotions and actions, opening doors for new storytelling possibilities! 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗚𝗲𝗻-𝟯 𝗔𝗹𝗽𝗵𝗮 𝘀𝗽𝗲𝗰𝗶𝗮𝗹: ▶ 𝗛𝘆𝗽𝗲𝗿-𝗿𝗲𝗮𝗹𝗶𝘀𝘁𝗶𝗰 𝘃𝗶𝗱𝗲𝗼𝘀: Generate stunning visuals with incredible detail. ▶ 𝗙𝗶𝗻𝗲-𝗴𝗿𝗮𝗶𝗻𝗲𝗱 𝗰𝗼𝗻𝘁𝗿𝗼𝗹: Craft the video exactly how you envision it. ▶ 𝗥𝗲𝗮𝗹𝗶𝘀𝘁𝗶𝗰 𝗵𝘂𝗺𝗮𝗻𝘀: Breathe life into your characters with AI-powered emotions and movements. ▶ 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗮𝗯𝗹𝗲 𝗺𝗼𝗱𝗲𝗹𝘀: Tailor Gen-3 Alpha to your specific needs (for businesses only). 𝗟𝗶𝗺𝗶𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗸𝗻𝗼𝘄 (𝗳𝗼𝗿 𝗻𝗼𝘄): ▶ This is an early Alpha version, so complex scenes might be tricky. Minimum 10-second videos for now. ▶ What will YOU create with Gen-3 Alpha? #AI #VideoGeneration #FutureofTech #Runway #Gen3 #aiinvideo #generativeai #videoanimation #aiincontentcreation #aiinmarketing #aiinbusiness #aiinindustry #aiinhealthcare #aiinfinance #aiineducation #aiinmanufacturing #aiinconstruction #aiinagriculture #aiincommerce #aiinenergy #aiintransportation #aiincommunications #aiinmedia #aiinentertainment #aiintravel #aiinrealstate #aiinlaw #aiinnonprofit #aiinvideoanimation #aiinvideoediting #aiinvideoeffects

Runway's Gen-3 Alpha turns the text to video space in a whole dimension, when it comes to short form content. I tested Luma Labs and Runway Gen-3 Alpha side by side and Runway ML wins with the quality of videos and prompt proximity with creative output. The cinematic quality of the output is unparalleled to any other solution out there. This will give strategists and creatives a new level of brainstorming ability - with prompts replacing agency strategists, if not already. #ai #runwayML #Advertising

#RunwayML showcases their Gen-3 Alpha #video model, in an answer to #LumaAI’s release of their #DreamMachine. BUT…👇 As I pointed out in prior posts, particularly with Luma’s history, expect updates to be small, but to arrive quickly. In other words, no one is going to be pushing out a massive update. The iterations between competition will be stepped, but fast and furious. I would expect the control challenge to be mostly figured out, with native 4K quality (and that means HDR, not just resolution), before the end of the decade. Presently, none of the American companies compare to what #SenseTime is offering. As I pointed out months ago, it’s Sora-level quality at 1080p, and it renders as a combo of cloud and edge, on a #smartphone. The American companies, to put it bluntly, are woefully behind, by 2-3 years in comparison, at least to market. The difference is simply that China doesn’t have the same concerns, or legislation, as there are in the west. Imagine the datasets from prompts, images, and video samples that SenseTime is getting as a consequence, by hundreds of millions of users making content. All of that goes into making the foundational model that much better, every hour, of every day. That’s why the American companies are behind, and if I were perhaps in #politics and #cybersecurity, that would make me sweat. Why? It’s totally possible to have their model on my smartphone.

#RunwayML showcases their Gen-3 Alpha #video model, in an answer to #LumaAI’s release of their #DreamMachine. BUT…👇 As I pointed out in prior posts, particularly with Luma’s history, expect updates to be small, but to arrive quickly. In other words, no one is going to be pushing out a massive update. The iterations between competition will be stepped, but fast and furious. I would expect the control challenge to be mostly figured out, with native 4K quality (and that means HDR, not just resolution), before the end of the decade. Presently, none of the American companies compare to what #SenseTime is offering. As I pointed out months ago, it’s Sora-level quality at 1080p, and it renders as a combo of cloud and edge, on a #smartphone. The American companies, to put it bluntly, are woefully behind, by 2-3 years in comparison, at least to market. The difference is simply that China doesn’t have the same concerns, or legislation, as there are in the west. Imagine the datasets from prompts, images, and video samples that SenseTime is getting as a consequence, by hundreds of millions of users making content. All of that goes into making the foundational model that much better, every hour, of every day. That’s why the American companies are behind, and if I were perhaps in #politics and #cybersecurity, that would make me sweat. Why? It’s totally possible to have their model on my smartphone.

Things are changing rapidly