Ryan Heath’s Post

🔥 Hot topic alert!🔥 AI: a valuable communications tool or a tech bubble ready to burst? Machine learning has been unavoidable across the industry recently, so we asked our CEO, Catherine Turner, to share her perspective on what AI means for the future of communications, including the cycle of hype and much more. #artificialintelligence #communications #future

Communications professionals are in the thick of deciding how to integrate generative AI tools into their practices and business models. - What tools will we use? - For what tasks will we use them? - How do we talk about AI use with our clients and other stakeholders? While you make strategic decisions about the use cases for AI, think also about the appropriate balance of opportunity with the legal risks that accompany the adaptation of AI platforms into your communications work. Do you have a plan to manage those risks? ~ Sharon Toerek via Spin Sucks

It was great to collaborate with MedialakeAI and Henry Priestley & Alexander Cole at Mint & Co's partner law firm Russells Solicitors on this piece about the use of generative AI in content and some of the current surrounding challenges, legal issues and opportunities for content creation and licensing. #GenerativeAI #CreativeIndustries #RightsManagement #EntertainmentLaw #Innovation #medialakedecoded

I did a Google search and the AI🦾🦿provided a fabricated response. Who holds legal responsibility? Platforms such as Google have traditionally been shielded from liability, but the emergence of generative AI might challenge this protection. AI isn't going to go away, like the internet, it's here to stay. At first, I was afraid of AI, however, I have come to accept it and watch it evolve, hopefully for the better and benefit of good. Overall I want to see AI as a 🤍white hat tool. 👩🦰What do you think? Google’s shift toward using AI to generate a written answer to user searches instead of providing a list of links ranked algorithmically by relevance was inevitable. Before AI Overview — introduced last week for US users — Google had Knowledge Panels, those information boxes that appear toward the top of some searches, incentivizing users to get their answers directly from Google, rather than clicking through to a result. AI Overview summarizes search results for a portion of queries, right at the top of the page. The results draw from multiple sources, which are cited in a drop-down gallery under the summary. As with any AI-generated response, these answers vary in quality and reliability. Overview has told users to change their blinker fluid — which does not exist — seemingly because it picked up on joke responses from forums where users seek car advice from their peers. In a test I ran on Wednesday, Google was able to correctly generate instructions for doing a pushup, drawing heavily from the instructions in a New York Times article. Less than a week after launching this feature, Google announced that they are trying out ways to incorporate ads into their generative responses. I’ve been writing about Bad Stuff online for years now, so it’s not a huge surprise that, upon gaining access to AI Overview, I started googling a bunch of things that might cause the generative search tool to pull from unreliable sources. The results were mixed, and they seemed to rely a lot on the exact phrasing of my question. ...READ More... #GoogleSearch #AI #LegalResponsibility #EthicalAI #AIRegulation Hon.

OpenAI to use Financial Times content to train AI models in latest media partnership While the financial terms of the agreement with Financial Times were not disclosed, this latest expansion of media partnerships follows similar deals by Microsoft-backed OpenAI over the past few months. Read more 👇 https://lnkd.in/dD9xfNxx #digitalmarketing #marketing #socialmedia #business #entrepreneur #branding #socialmediamarketing #contentmarketing #growthhacking #marketingstrategy #growthmindset #leadgeneration #sales #engagement #communitybuilding #influencermarketing #results #impact

GPT + TIME. This partnership includes a content deal that will enable ChatGPT users to access over 100 years of TIME Magazine’s archives, while TIME gains access to OpenAI tech for new products. "This partnership with OpenAI advances our mission to… embrace innovative new ways of bringing TIME’s journalism to audiences globally.” -TIME COO Mark Howard This seems like a good deal to me, paving the way for future news delivery. This isn’t the first #news organization that OpenAI has penned a deal with (AP, LeMonde, etc) and it has me thinking more about how AI and #newsrooms are going to work together. I personally don’t think traditional #news will disappear, but it needs to evolve and perhaps these partnerships are the first step. So what does the future hold for both #journalists and news consumers? How can #AI make things better on both sides without exacerbating the issues we already have (dirty data, bias, misinformation, clickbait, sensationalism, etc, etc)? It seems there are more questions than answers at this point but we’ll get there. What do you think? #ainews #technews #tech #emergingtech

🚀 MedialakeAI’s Head of Marketing Clare Roberts looks at the impact of generative AI on rights management within the creative industries. Industry experts Nicola Hartley, founder and CEO of Mint & Co, and Henry Priestley, a leading partner at Russells, spoke to us about the nuances of navigating the legal landscape of AI in creative content creation, distribution, and licensing. 🔍 Key Insights Include: - How generative AI is reshaping due diligence practices. - The implications for content creators, legal advisors, and businesses. - Strategies for mitigating risks while maximizing opportunities in AI-driven projects. 🔗 https://lnkd.in/eEnsRkCJ #GenerativeAI #CreativeIndustries #RightsManagement #EntertainmentLaw #Innovation #medialakedecoded

Do you have questions about the impact of generative AI on rights management? I spoke to the equally brilliant Nicola Hartley, Founder & CEO of Mint & Co, and Henry Priestley, Partner at Russells Solicitors to find out more about how companies should be navigating the legal landscape of AI in creative content creation, distribution, and licensing. Have a read 👇 and if you have any legal/business affairs questions regarding the impact on AI on your rights management, Nicola and Henry are the people to speak to! ⚡