78% of consumers have lost confidence in even the most established brands. The question is, how can businesses cut through the clutter and attract new customers when so many competitors and new entrants are coming your way?
As business leaders, we must acknowledge that traditional, inauthentic methods of reaching out to prospects are no longer effective. Prospects and customers trust each other. They trust people, their peers in their online Communities. Community-Led Growth will take center stage.
There are two types of communities that can be effective drivers of customer acquisition:
➡️ Community Driven by Practice: This strategy taps into the collective wisdom and experiences of experts, converting them into advocates and attracting like-minded individuals to your brand.
➡️ Community Driven by Product: The emphasis here is on creating a passionate community around your products, where users not only engage but also contribute to product improvement and innovation.
Choosing the best path for your company is only the first step toward improving your customer acquisition strategy. It is a strategic decision that will define your path to long-term growth.
Link to Full Article: https://lnkd.in/e753N_MR
#CommunityLedGrowth #BusinessLeadership #ThoughtLeadership