Humans in the machine, cameras in eyeballs, and pencils vs AI. Our co-ECDs, Jordan Sky & Lee Sunter, chat with Idealog about keeping creativity alive in a world of tech. #NothingIsImpossible #Saatchi
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In the latest episode, Jeremy Somers a leader in #AI-assisted creative agency work, shares his journey and insights into how AI is transforming the creative industry while emphasizing the irreplaceable value of #humancreativity. This conversation is a must-listen for anyone interested in the #future of #creativity and #technology. Don’t miss out!
Jeremy Somers on building an AI-assisted creative agency, 80:20 in Humans + AI, AI-amplified storytelling, and the future of agencies
https://amplifyingcognition.com
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🚀 Exciting read! AI-driven ad production is evolving rapidly, sparking crucial discussions on ethics and the future of creativity. While AI streamlines processes, it's clear that human intuition and oversight remain invaluable. Your thoughts? #AI #EthicsInAI #CreativeProcess #MarketingAnalytics #DataJobs #MarketingStrategy #DataScience #ArtificialIntelligence #DigitalMarketing #Advertising #OpenToWork "AI's larger threat to directors is a topic sparking heated debate in the production community, raising existential questions about the future of creativity." - via [Ad Age](https://lnkd.in/dRrr_wHK) Your insights on this evolving landscape are welcome!
Under Armour’s AI-driven ad unnerves production community already on edge
adage.com
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The AI revolution is real and if we in the creative field don’t learn these tools and their capabilities we are going to be left in the dust by those who do. Fantastic article about the debate surrounding UA AI built spot. I believe the human creative will always be an integral part, but the way we make content in a few years is going to look totally different. I kind of feel like a portrait painter when photography was introduced. Instead of fighting it, I want to learn how to use this new tool.
Interesting to see the video production world getting hit with an AI wakeup call. The latest UA spot is just the most recent example. Technology has always disrupted the status quo and it's up to us to adapt and utilize. The fact that technology democratizes creative expression just means more people can bring their ideas to life. Whether those ideas are interesting, resonant or, frankly, good is another story. More competition simply means you have to raise your game or approach it differently. Let's stop confusing the tool with the creative mind that wields it. #creativitymatters #technology #ai #change https://lnkd.in/eWc3-YwQ
Under Armour’s AI-driven ad unnerves production community already on edge
adage.com
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Innovative Founder | AI Art Visionary | Sales Maverick | Transforming Industries with AI-Powered Creative Solutions | Web3 Talks about #AI #InnovationMindset #SalesStrategies #DigitalArt #Web3
AI's impact on the creative world sparks important discussions on authenticity and transparency. Artists are holding companies accountable for the use of AI-generated images, emphasizing the need for honesty and direct collaboration with human creators. As an AI Art creator, I'm curious about the evolving relationship between technology and art. How can we navigate this intersection while fostering creativity and respecting the talents of human artists? 🎨🤖 #AIinArt #CreativityMatters https://lnkd.in/e_iN9FGN
Artists are making creative companies apologize for using AI
theverge.com
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Client Solutions Manager at Craft. I help ambitious brands and design studios grow + C-suite creatives and marketers find their dream role.
AI + In-house creative - are brands moving quick enough? There’s a growing movement of in-housing creative talent and building studios that rival the capacity and output of the best agencies, with the likes of Ascot and Crystal Palace appointing their first-ever Creative Directors in 2024. Simultaneously, there’s the growth of GenAI, with the big 4 ad networks quickly on the scene to integrate GenAI models into client offerings, and numerous creative agencies building their own AI tools. Plus, platforms like Sora are changing the production landscape, offering a far more efficient option than big, expensive shoots. But are brands moving quick enough to keep up with these changes in their own in-house creative studios? From what I’ve been hearing from those tasked with running them - perhaps not. So will there be a new agency-brand relationship model? With GenAI becoming the cornerstone of the agency offering, particularly in the content space? Interested to hear your thoughts
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We create viral content for brands. Clients: LVMH, Hublot, Paris2024, Adidas, Les Secrets de Loly & More Co-founder at Societhy. X-HEC-Berkeley Alum.
We're going to revolutionize the way brands produce content. 🔹 Before AI: Huge costs to be incurred. You have to pay models, photographers and studios. You're often constrained by the limits of reality. 🔹 After AI: Unique campaigns that match brand equity. Lower costs, greater flexibility. With Societhy, we played along and created a digital campaign inspired by JACQUEMUS red Chiquito. Entirely designed and created by AI. The only limit is your creativity. PS: We are not affiliated with Jacquemus for these visuals. #ai #fashion #jacquemus
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Interesting to see the video production world getting hit with an AI wakeup call. The latest UA spot is just the most recent example. Technology has always disrupted the status quo and it's up to us to adapt and utilize. The fact that technology democratizes creative expression just means more people can bring their ideas to life. Whether those ideas are interesting, resonant or, frankly, good is another story. More competition simply means you have to raise your game or approach it differently. Let's stop confusing the tool with the creative mind that wields it. #creativitymatters #technology #ai #change https://lnkd.in/eWc3-YwQ
Under Armour’s AI-driven ad unnerves production community already on edge
adage.com
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Excited to share an article I wrote in collaboration with Stephen McGilvray for Creative Moment on the interplay between AI and humanity in the branding realm. From enhancing customer experiences to optimising operations, AI has emerged as a powerful ally in transforming brand strategies. However, there is a delicate balance that brands must strike between harnessing AI's capabilities and preserving the essence of human connection. https://lnkd.in/eZwf_Mks #AIandHumanity #BrandingInnovation #AI #VisualIdentity
The challenge for brands in uniting AI and humanity https://bit.ly/45bKnuf FutureBrand's Ashleigh Steinhobel and Stephen McGilvray navigate the art of balancing innovation with inclusion to create a harmonious connection
The challenge for brands in uniting AI and humanity
creativemoment.co
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#ToysRUs is using generative #AI text-to-video in its new brand film with #NativeForeign:
Toys “R” Us creates history-making promotional film with generative AI
chainstoreage.com
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