Salesforce News’ Post

Autonomous AI agents are coming to workplaces sooner than you might think. But before humans start handing over important tasks to these technological marvels, organizations need to get their employees ready. Learn how Salesforce is innovating to help employees trust and work with the autonomous AI agents coming to their offices: https://lnkd.in/eirXEC6M

IHG Hotels & Resorts wants to personalize each stay to their guests’ individual travel needs. They use the Einstein 1 Platform to foster stronger relationships with each guest by: ➡️ unifying data from multiple external systems into a single source of truth with Data Cloud ➡️ engaging with customers on whatever channel they prefer with Marketing Cloud ➡️ delivering more accurate, faster resolutions to guest enquiries with Service Cloud Read more: https://lnkd.in/eRimN9ui

Turtle Bay Resort uses the Salesforce Einstein 1 Platform to connect with its customers in new ways, including: ✅ personalized guest communication ✅ holistic customer experiences ✅ real-time assistance Read how Turtle Bay Resort leverages CRM, data, and trusted AI to empower its teams to give more personalized attention to guests: https://lnkd.in/e5kYYPb3

From asking an AI model to build a marketing plan to having it summarize content, AI cannot be successful without data. Businesses have a massive amount of information trapped in "unstructured" data. In this article, the EVP of Engineering for Salesforce #DataCloud shares how businesses can effectively tap into unstructured content, gather knowledge, index data, and pull insights with retrieval augmented generated (RAG). https://lnkd.in/eTWTAQP4

Salesforce EVP and GM of Platform reveals what makes AI apps powerful: Trusted customer data and the ability to action — all in the flow of work. Watch ⬇️ https://lnkd.in/ecvZwmkQ

To truly leverage AI, businesses need to deeply integrate it into their current applications and workflows. With MuleSoft's integration, automation, and API management solutions companies can: 🔹 build a strategy to fully leverage AI in their organization now and in the future 🔹 gain efficiencies with intelligent tooling 🔹 secure AI-powered experiences 🔹 power AI agent actions to ensure data-driven responses Learn more in this Q&A with Salesforce's EVP and GM of Automation and Integration: https://lnkd.in/eC3B4syA

63% of workers believe human involvement will be key to building trust in AI. The Salesforce Responsible AI & Technology team is working with design, product, and engineering teams to build standardized patterns used as guardrails across Salesforce AI products. Read more on how Salesforce is taking steps to ensure AI is trusted and reliable by empowering people through product design. https://lnkd.in/eBR_KcSZ

Autonomous AI agents are coming to workplaces sooner than you might think. But before humans start handing over important tasks to these technological marvels, organizations need to get their employees ready. Read how Salesforce is developing the guardrails for AI products, dive into new research on how workers trust AI tools, and more, in the latest edition of The Salesforce Scoop.

“For autonomous AI to take root in the enterprise, businesses and employees will need to overcome the trust gap and go through considerable training to effectively understand, manage, and make the most of this important technology,” says the SVP of Salesforce AI. Learn how Salesforce is making sure AI is trained for use in responsible and ethical ways, and that the right balance is struck between AI autonomy and human involvement: https://lnkd.in/eirXEC6M