San Antonio LGBT Chamber of Commerce’s Post

Have you RSVP to join us for Coffee & Commerce? Sharon Gutierrez will be sharing with us 20 Point Marketing Audit: Your 2024 Marketing Guide! This comprehensive checklist touches on: branding, messaging, user experience, client journey, offers that convert and more! Join us to learn: 1. How to utilize branding to build trust 2. How to evaluate short term efforts for long term results 3. How to position your business as a LGBTQ+ owned business or ally 4.How to use social proof to increase revenue and conversions. RSVP: https://bit.ly/3urxyzs #SALGBTbiz

Making a difference with your media budget has never been easier. 🧡 Discover how UNREP, our curated deal that drives spend to Black, Latin, AAPI, LGBTQ+, and women-owned media companies, helped this independent agency exceed their diverse spend goals. #adtech #digitalmedia #digitalmarketing #advertising #economicinclusion See the full story here ➡ https://hubs.li/Q02lY3x90

The StartOut #Index highlights the landscape of LGBTQ+ business, investments and economic impact. 🌈 We found that LGBTQ+ founders have been foundational in the economic growth and sustainability of this country, despite receiving less financial support than the average founder. 🧠 Learn more about our research at startout.org/index

At Integral, we know that honoring and recognizing our LGBTQ+ co-workers is vital to creating an effective, productive workplace. Great article from the National Institutes for Health: https://hubs.li/Q02B8Qj-0 [image: Green background with a rainbow ribbon across. In the upper left corner, the Integral logo. Along the top of the rainbow ribbon, the words "Proud Everyday." At the bottom, "Pride Month 2024." #PrideMonth2024

With the conclusion of the Pride month, quite a few ad campaigns will come to an end and many marketing strategies will revert to their old self. However, as pointed out by the latest #ThinkWithGoogle blog, there exist brands which have successfully risen above performativity and fostered a genuine connection with marginalised groups including the LGBTQ+ community through inclusive advertising. Bausch + Lomb, for instance, made their creative process community-led to ensure genuine inclusivity and representation. This included highlighting the love stories of those within the LGBTQ+ community and as a result, providing a platform to their voice. One common strand that connects all brands that have risen above performative allyship to foster a genuine connection with marginalised groups is their decision to go above and beyond in their marketing efforts without the fear of backlash. As our society progresses and times change, these are the brands that will be remembered for their efforts in inclusive advertising. Read more about it here - https://lnkd.in/gRTw3vvi

Great article in FT Agenda promoting the Association of LGBTQ+ Directors and the need to improve LGBTQ+ Executives representation in the Boardroom. Diverse teams are known to be more productive and the representation of diverse communities in the Boardroom still needs further improvement. Just as DE&I programs inside firms promote the recruitment of diverse candidates to ensure improved representation across teams, Boards need to adopt similar principles and consider how best to select qualified LGBTQ+ and other diverse candidates. Fabrice C Houdart thank you for your leadership here. #LGBTQ+CorporateDirectors #boardofdirectors #diversityandinclusion #boardgovernance #boardrecruitment

The Association of National Advertisers #LGBTQ+ Marketing Inclusion Survey found that 55% of advertisers engage in LGBTQ+ inclusive marketing. 97% recognize enhanced brand perception through #inclusive campaigns. However, there are still many challenges. Are brands authentic if #Pride month is the only time they deliver inclusive messaging? Read the report to learn more. #DEI #DEIB #inclusivemarketing #ANA

As Pride month in the United States draws to a close and brand leaders begin preparing for their strategic planning cycles, we want to offer some insight into the enormous growth opportunity the LGBTQ+ community represents for brands that understand them as human beings and meaningfully connect with them year-round. In today’s economy, few brands can afford to ignore one of the fastest-growing consumer segments, both in terms of size and spending power. Yet winning with them requires understanding them first as complete people so that you can craft products, messages, and experiences that accurately reflect and resonate with their evolving human priorities. Download our latest report by Aidan Borer, Human-ology’s Director of Human Insights, on how the priorities of LGBTQ+ adults are changing globally, and what this means for brands. Download the free report on our website: https://lnkd.in/eaRF-ftg #inclusivemarketing #consumerinsights #marketresearch

DISQO's fourth annual report on LGBTQ+ Advertising in partnership with Do the WeRQ, as promised. Brand marketers learned from missteps last year, and adjusted accordingly. So what do customers expect? As it turns out, nothing less. People notice when brands celebrate, and believe it's important for brands to support the LGBTQ+ community year-round. Round out PrideMonth with a roadmap for authentic and effective LGBTQ+ support. #PrideMonth #Authenticity #Integrity #Advertising #Insights

Stand out as a proud LGBTQ+ business owner. Gain a competitive edge and amplify your voice with the LGBTBE certification. This comprehensive guide will navigate you through the process, from understanding the benefits to meeting eligibility criteria, but also empower you to unlock the full potential of this recognition. It shows you how to leverage LGBTBE certification to connect with a wider LGBTQ+ audience, collaborate with like-minded businesses, and attract partners who share your values. By the end, you'll be equipped with the confidence and capability to turn your commitment to your community into a strategic advantage, fostering growth and inclusivity. #lgbtqia #entrepreneurs