Sam Lurye’s Post

Are you ready to take your branding to the next level? If so, check out this article from BBC Worklife, which explores the success stories of billion-dollar brands that have invested in rebranding to stay relevant and win over new audiences. The likes of Coors and Jell-O have proven that when done right, rebranding can help revitalize declining businesses and make old names feel relevant again. But the best thing is this the impact revitalising your brand can have doesn't just apply to the upper echelons of the business world, but in fact can impact businesses of all sizes. In today's fast-paced world, keeping up with evolving consumer preferences is essential for businesses looking to stay ahead of the competition. With the pace of change only accelerating, rebranding is becoming an increasingly effective way to adapt and refresh your brand identity, product offerings, and customer experiences. The benefits of a well-executed rebrand go beyond just aesthetics. A fresh new look can reinvigorate your brand to make a lasting impact on your target audience, set you apart from your competitors, and even attract new talent and investors to your business. Rebranding can also provide an opportunity to reassess and streamline your operations and product offerings, ensuring that they better reflect your company's core values and vision. So, if you're interested in exploring whether a rebrand is right for your business, contact us today to discuss how we can help you stand out and stay ahead of the competition. Together, we'll help you tap into the power of branding and take your business to the next level. Schedule a brand discovery call - https://lnkd.in/dk5j8u4 #branding #marketing #business #leadership #brandagency

"They aren’t about borrowed interest; they’re about brand equity." At its core, brand equity is what Jamie King's "making waves" model is about. Brand equity is the value and power a brand brings to a product or service. It's made up of different factors that shape how consumers view and trust the brand. In the context of King's model, those factors are anchors, currents, and waves. Sustainable brand equity is nurtured through a well-planned and comprehensive strategy to track how the brand is seen and how it engages with consumers. Within the DISQO framework, this is amplified through our brand experience platform. #BrandEquity #Experience #Growth

Ever notice how some brands stay classic but also stay cool? One intriguing aspect in brand management is the delicate dance between tradition and innovation. It’s like finding the perfect mix of old-school charm and new-age vibes. Having spent over 7 years in the quick-service restaurant game, I’ve seen the magic happen when tradition and innovation find their groove. Finding the sweet spot between tradition and innovation isn’t just a tactic; it’s about creating moments that bring smiles to customers’ faces. What do you think about brands keeping their traditions alive while staying fresh? Let’s chat in the comment section below 👇🏾 #BrandAwareness #MarketingMindset #BrandManagement #Knowledge #20daylinkedinchallengewithhaoma

The fate of brands is in consumer hands

It’s important to remember that successful brand collaborations are based on authenticity.

From Betty Crocker HERSHEY’S frosting to Taco Bell’s Doritos taco shells, we’re surrounded by brand collaborations every day. But co-branding isn’t just for the big names: Small businesses who team up can generate some serious buzz (not to mention sales). Here’s how to get in on the action — plus takeaways from some of the most successful recent brand collabs: bit.ly/3C4kIHl

This is why McDonalds will never need a 'rebrand'. As I pointed out here https://lnkd.in/ebaN8qes brands only end up with a major repositioning or rebrand in 3 circumstances: 🚑 1. Your brand has had an unfortunate ‘accident’ 🚦 2.Your brand equity is negative and you need to start again 👻 3. Your identity is so poor, confusing or mis-matched with your brand’s actual personality that it is seriously holding it back. No.1 can happen because of circumstances beyond your control. But the cause of 2. and 3. are really neglect. Even the best brands in the world need to be progressed. That progression should be evidenced-based fine-tuning and adapting to real changes in consumer behaviour. MacDonalds know this better than most. #brand

Successful brand collaborations go beyond the ordinary. They're about creating meaningful connections that resonate with your audience. Whether it's teaming up with local artists, cultural influencers, or other businesses, the goal is to weave a tapestry of experiences that speaks to the heart of your brand. By embracing unconventional partnerships, restaurants can infuse their offerings with fresh perspectives and diverse influences. It's a powerful way to tap into new markets, engage a broader audience, and keep the culinary journey vibrant and dynamic. Here's a great article from the team at QSR discussing some great ways for restaurants to take advantage of these strategies. #restaurants #brandcollaboration

This, at first glance, looks like Inspire is going to ramp up its shared-services platform strength. Or, as the company put it, take advantage of its “core strategic capabilities provided by Inspire’s data and technology-enabled platform.” AKA, use corporate stores as a testing hotbed for systems that will then become available to franchisees across the fleet.

Wow, what a great, thoughtful article by Dipti Bramhandkar, published in QSR. In the piece, she highlights the importance of authenticity, especially for brands looking to collaborate with other industry leaders🌟 To collaborate authentically, you must first understand your customers and what matters most to them🧠 This type of understanding goes beyond demographics, diving into their likes, dislikes, and hot topic subjects that truly resonate with them🎯 Really getting to know your customers is key to developing engaging partnerships that propel your brand into consumers' good graces🚀 This section of Bramhandkar's article was particularly compelling: "First, know that these partnerships aren’t just about selling more burgers or extra sides of fries. They're about crafting memorable experiences that increasingly resonate with people’s passion points and lifestyles, and an avenue towards integrating themselves into our culture. Yes, of course they want to capture the attention of new audiences, but they also want to deepen existing relationships with their customers. Doing that requires that quick-service restaurants genuinely grasp who these audiences are and what they care about. They need to hone in on their customers’ preferences—both demands and needs. This involves active listening and engagement, whether it’s related to fashion, health, sustainability, or any other area of interest. Because in order to succeed in the competitive world of quick-service restaurants, you’ve got to help your customers see you as something important in their lives." What a great read!!! Thank you to both the author and the publication for crafting and distributing such compelling content. Keep up the good work!👏 #thoughtleadership #authenticity #collaborationsuccess