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Let's deep dive into the future of monetizing media assets. Explore how to maximize revenue from media assets through Dalet Flex’s powerful media management and Veritone Digital Media Hub. Start here 👇 https://hubs.li/Q02qCgJG0

Per the below AdExchanger article, #RokuExchange just announced it will pass more data signals through the bid stream to #DSP partners. Though the data signals passed through to #programmatic buying platforms won't include "show-level transparency" yet, Roku will provide #advertisers and #agencies with more metadata about networks, channels, show genres and the length of ad breaks during a specific stream. Its encouraging to see a major #streaming provider making an effort to share more data and actionable insights to marketers - we need more #CTV providers to adopt these same principles while ditching the walled garden model! #ctvadvertising #ottadvertising #ott #programmatic #programmaticadvertising #programmaticads #programmaticmediabuying #programetrix https://lnkd.in/g3MUJtpg

In an unprecedented move, RTL Deutschland and ProSiebenSat.1 Media SE are teaming up for a game-changing adtech collaboration 🤝🏻 Announced today, both companies will exclusively utilise the individual technology components of their respective adtech companies. This includes smartclip and Virtual Minds, as well as Realytics, SQL Service, and Yospace. The agreement creates a European, independent, cross-media technology base to further converge TV and digital — bringing a quantum leap for Linear TV innovation. Adtech made in Europe is what we stand for, and this open initiative offers our partners a genuine alternative to international tech giants — while enabling the “datafication” of TV. Find out more ➡️ https://lnkd.in/efEmcPjX #AdTechMadeInEurope #partofRTL #adtech

Today marks the start of new era in Ad-Tech! United - as partners with a vision and with state of the art technologies - this initiative brings the "datafication" of TV to life! #AdTechMadeInEurope #adtech #tv #advertising

Exciting news for the European adtech landscape! We salute our partner smartclip for its dedication to collaboration towards valuable new adtech solutions for both advertisers and broadcasters in Europe. Deep and multifaceted insights into campaign performance is what we are here for! Bravo! #advertisers #broadcasters #publishers #europe #partnership #adtech #rtl #prosiebensat1 #smartclip

ICYMI: ProSiebenSat.1 and RTL join forces in Adtech, challenging US tech giants: German media giants ProSiebenSat.1 and RTL Deutschland are joining forces in the advertising technology (adtech) space, aiming to create a robust European alternative to dominant US players. #digitalmarketing #marketing

Is programmatic buying still so messy? Auction dynamics seem as complex as ever, even in CTV, where fragmentation is significantly less than in the open web. ADWEEK’s latest article raises concerns: Pluto TV is under scrutiny for allegedly using bid duplication to inflate ad prices. This practice involves sending multiple bid requests for a single ad, creating the illusion of higher demand and scale. In just one day, Pluto TV reportedly sent out a staggering 9.4 billion bid requests, far surpassing competitors like Tubi and Roku. Is this just the tip of the iceberg? Do brands have visibility of what’s going on behind the scenes? I’ve recently discussed some of these issues with Joe Zawadzki and now I better understand why he’s so enthusiastic about his new startup, FxM (Finance x Media), which aims to help marketers optimize their programmatic supply chain. I’ve learned how custom algorithms, traffic shaping, log-level data transparency, and supply path optimization can all work together to tackle these issues in an automated and scalable way. As an advertiser at heart, I’m always eager to learn more about how brands are addressing these challenges and what solutions they use to maximize ROI on media investments. #advertising #media #tech

The Trade Desk's new product, SP500+, centers publishers in the media buying process instead of audiences. It's a way for brands to work directly with high-quality publishers, like those we represent at Mediavine. Curious to hear your thoughts on how this changes advertising.

We're excited to have partnered with FreeWheel on their new report examining how our industry can unlock CTV's potential for independent programmatic demand. Read the report to learn more about how this dynamic market segment is activating on premium video and the forces driving its growth: https://hubs.ly/Q02xswWp0

How will ad tech transform in 2024? Thanks to our friends at ID5.io for sharing our own Morgan Jetto's insights on the battle against deceptive advertising and opportunities in CTV and in-app! 🔮 Check out the full roundup of predictions over on ID5's blog: https://hubs.la/Q02cxwmG0