Founder @ #samsales l Sales + LinkedIn + LinkedIn Ghostwriting Expert l Ex-LinkedIn l Keynote Speaker l 13 Sales Records l Angel Investor l Overly Enthusiastic l Swiss Dual Citizen l Creator, Show Me You Know Me®
"Our execs' networks are filled with buyer personas from their old employer, so the right people won’t see their LinkedIn posts." <---- We broke down this myth + four others around starting an LI strategy, and here's exactly how to get around this one. The above MAY be the case, but it doesn't have to be. Marketers and communications friends, as you start a strategy for your leaders, pull a report of the executive contacts associated with deals recently closed by their teams or of the top tier deals closed by your business. Then, create a script to have the admin supporting each exec on LinkedIn reach out and connect with those buyers. "Hi Dominique! Thank you for recently partnering with #samsales - I quickly wanted to say hello and stay in touch if I can ever be of any help to you or your teams." Not only are you systematically building your audience, but that touch from the CXO or VP of X can make a monster impact to your brand and the conversation channels it opens with your buyers. The other four myths are listed here - https://lnkd.in/eX3uXGF4 - and will give you the ammo you need to make a case for starting a LinkedIn branding strategy for your execs, not just for your company LI page (😴). #LIEB #linkedintips
I happen to work with some really smart people who know all about the importance of effective LinkedIn Executive Branding. 😉 #samsales
The 4th myth is a biggie… those old contacts are the gateway drug to the new ones 🤓
Samantha McKenna I appreciate your post today. Strategies need to evolve and leaders and their teams need to pivot out of stale methods and into updated tailored methods for overall engagement. I am also sending you a message soon regarding the conversation you are aware of from today.
Loved the blog. Such a stellar busting of each myth
Samantha McKenna I love how you make taking action so easy by suggesting messaging.
Head of Marketing @ #samsales Consulting l Steering The #samshorts Ship l Spicy Content Creator l Gif Extraordinaire l Refugee Mentor
1mo📌 ALL FIVE MYTHS HERE! https://www.samsalesconsulting.com/resource/making-a-case-to-launch-a-linkedin-strategy/