Samantha McKenna’s Post

We got our client 300,000 LinkedIn views last week. On just 1 post… They never had a personal branding strategy. But they knew that meant: - Losing business to competitors that did - Relying on cold outreach and referrals - Lack of credibility and competitive advantage - Never staying top of mind or generating warm leads So that changed when partnering with Conza Media. And now they: 🔥 Have an 1100% increase in brand awareness 🔥 Have become the go-to recruiter in their space 🔥 Consistently stay top of mind and generate inbound business 🔥 Are seen by thousands of new potential clients (910% increase in profile views) That’s what happens when you trust our proven strategy. You need to consider WHY and HOW your audience gets to your page. Not just wing it. Want results like these? DM me.

Everyone talks about the importance of researching your audience, but how do you get started? Here are 5 types of questions you can ask to get a clearer picture of what your customers are looking for: 1. What makes them buy? Understand what makes your buyers find a solution to the problem your product solves is a high priority. What are the root reasons? Why do they happen? 2. What’s their research process? What are the typical ways your buyers look for solutions? How can you leverage them? 3. How do you decide to buy? What are the criteria they use for the vendor evaluation? What information they are looking for and with whom they are sharing it? Use these insights to accelerate the decision-making and shortening the sales cycle. 4. What are you expecting from your product? Are they looking for alternatives? What makes them say “hell yes!” to your product? Leverage this to improve your messaging, copy, ads, outreach and buyer enablement content 5. What channels are they most present on? What are the channels your buyers use for education? Whom do they follow? Build brand awareness on said channels to attract prospects who may not have heard of your solution —————— What else should I add? Comment below and let me know 🌻

This week, I had the opportunity and privilege to present to my Aware, Inc. Revenue Team to help them up their game on LinkedIn. (And of course I made them take a pic 😊) Shoutout to my team for being a great audience, for their efforts and drive to win, and for the fun along the way! -- Three key takeaways from the session: 1. It's worth investing the time to build a personal brand on LinkedIn to increase your networking opportunities AND your sales opportunities. The nature of this professional platform is ideal for reaching decision-makers. 2. Grow your reach and relevant network by earning engagement through posting, connecting, and engaging with others about niche industry, audience, and professional topics. 3. Share content that tells a story, make sure it's relevant, and make sure it's valuable. Use a powerful hook to grab attention, deliver valuable inputs (meat and potatoes), and include an easy call to action. Let me know if you'd like to see more social media insights, tips, and tricks... I could yap about this all day. 👇 #SocialMedia #SocialSelling #B2B #Sales

You will regret not leveraging two new super powers by LinkedIn - 1. Top Voice within Specialization 2. Book an Appointment Every business needs customers and quality hiring. And these two features can absolutely help you stand out and motivate your audience to work with you. Shiva Dudigama got the ‘Book an Appointment’ just this week, and already booked 4 meetings. And just few hours he got his profile a ‘Top Personal Branding Voice’ tag. These are serious and highly enhancing features by #LinkedIn and those making use of these will surely get ahead of the competitors. #SocialSelling #PersonalBranding #SaaSGrowth

Back in my corporate days, I introduced Social Selling in my team because we wanted to win more customers and become more efficient. However, very quickly we realized there was a side-effect we never expected. After a few months of being active and visible on LinkedIn, some people (working for competitors) started reaching out to us. They were working for our competitors, but they saw what we are doing, our team, our values, our stories and were interested in being a part of it. We did employer branding, without knowing it! Social Selling is not just about selling: - It improves your overall branding,  - Gets you new customers,  - And attracts top talent for your company. Stop ignoring it, start leveraging it. – P.S: If you are looking to drive visibility, win customers and employees with LinkedIn for your organization - Drop me a DM. #linkedin #socialselling #salesification #employerbranding

Want to generate clients on LinkedIn within 30 days, without spending a dime? Here's a step-by-step approach that will help you attract potential clients and grow your network on LinkedIn: 1. Connect with 200 new people every week. Expand your network and reach out to professionals who align with your target audience. Building meaningful connections is the first step toward success. 2. Engage, engage, engage! Show your interest in others by liking, following, and commenting on their content. This not only helps you build relationships but also increases your visibility within your industry. 3. Join relevant LinkedIn groups. By participating in conversations and sharing valuable insights, you can position yourself as an authority in your field and attract potential clients who are seeking your expertise. 4. Send 300 personalized messages per day. Reach out to your connections and strike up conversations. Personalization is key here, so make sure to tailor your messages to each individual. Be genuine, add value, and watch your client base grow. 5. Post valuable content four times a week. Share your expertise, insights, and industry trends to establish yourself as a thought leader. Don't forget to include a clear call to action in your posts, directing interested prospects to take the next step. Consistency is crucial in this process. Engage consistently, message consistently, and post consistently. By doing so, you'll build trust and attract clients who value your expertise. Are you ready to take your client acquisition game to the next level? Follow these steps and start seeing results on LinkedIn today! #linkedInmarketing #clientacquisition #networkgrowth #businessdevelopment #digitalmarketing #linkedInstrategy

Points to remember before a sales call: What to say: ✅ We must work on your profile, cover photo, About section, and Experience section. ✅we’ll put out content every day. Your profile reach will increase. ✅ Commenting on related posts could bring people attention to you. ✅I believe you should DM people . What not to say: ❌ I recommend profile optimization. ❌ Your impressions need consistency to improve. ❌ You need an engagement routine to build thought leadership. ❌ I think you should leverage outreach messaging. ❌thoughtful commenting would bring on a greater impression. Comment your thoughts below 👇🏻 #personalbranding #marketingagency #b2bleadgeneration

When I first ventured into the world of LinkedIn a couple of year ago from a supply chain perspective, getting noticed posed a challenge. If you've faced a similar struggle, fear not – there are strategies to enhance your presence and engagement in the supply chain community! Much like personal branding, establishing a robust supply chain presence requires deliberate actions. Here are four simple yet powerful tactics you can implement today: 1. 𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝐕𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬: Have a useful tool or resource related to supply chain management? Offer it as a free download in exchange for email signups. This not only builds your email list with warm leads but also showcases your expertise. For instance, a logistics company might share a "Supply Chain Efficiency Checklist." 2. 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐖𝐞𝐞𝐤𝐥𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Craft a content strategy with pillars relevant to your supply chain persona – whether it's industry insights, case studies, or even a touch of humour. Post regularly, experiment with formats, and ensure your content adds value. A weekly cadence with varied elements like insights, education, and relatability keeps your supply chain audience engaged. 3. 𝐄𝐧𝐠𝐚𝐠𝐞 𝐰𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐒𝐮𝐩𝐩𝐥𝐲 𝐂𝐡𝐚𝐢𝐧 𝐍𝐢𝐜𝐡𝐞: Allocate 15 minutes daily to engage actively within the supply chain community. Comment on relevant posts, share valuable insights, and participate in LinkedIn Groups focused on supply chain management. Consistent engagement not only boosts your visibility but also helps identify potential collaborators and decision-makers in the industry. 4. 𝐁𝐥𝐞𝐧𝐝 𝐖𝐚𝐫𝐦 𝐎𝐮𝐭𝐫𝐞𝐚𝐜𝐡 𝐰𝐢𝐭𝐡 𝐂𝐨𝐥𝐝 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐧𝐠: Move beyond cold outreach by incorporating warm engagement. Start by engaging with content from your ideal connections, then send personalized connection requests. After connecting, deliver value through direct messages or emails. Gradually invite them to explore collaboration opportunities. This approach builds familiarity and trust, increasing the likelihood of meaningful conversations within the supply chain ecosystem. Remember, these tactics are proven but often underutilized in the supply chain community. Choose strategies aligned with your brand and audience, maintain consistency, and be open to testing new approaches. With patience and dedication, you're bound to witness tangible returns – be it new connections, valuable insights, or even potential business opportunities in the vast supply chain landscape! #SupplyChainEngagement #LinkedInStrategies #IndustryInsights #LogisticsLeadership #BusinessConnections

"Mastering Sales: Quick Tips for LinkedIn Success " Ready to up your sales game? Here are rapid-fire strategies: Know Your Audience: Understand their needs for a targeted approach. Polish Your Profile: Your digital handshake matters. Optimize your LinkedIn profile for a professional first impression. Content is King: Share value-driven content that showcases your expertise. Showcase Social Proof: Flaunt your success stories and recommendations. Personalized Outreach: Tailor messages for a more impactful connection. Strategic Networking: Connect with industry leaders and engage in relevant conversations. Utilize Analytics: Track performance data for continuous improvement. Ready to revolutionize your sales approach? Share your go-to tips in the comments! 💬 #SalesHacks #LinkedInSuccess #BusinessTips