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sym·bi·o·sis - noun; a mutually beneficial relationship between different people or groups. Packaged "food" sold to people that drives obesity and metabolic disease. People then turn to Big Pharma for drugs that temporarily suppress appetite to try to slow metabolic disease. The food company then launches an additional "food brand" targeted at nutrition gaps caused by the medication that was necessitated by the food. Seems like this relationship is working? Or, and hear me out, we could just help people eat the right foods to fuel their bodies in the first place? https://lnkd.in/enhweXfn

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Amidst the continued media coverage on Ozempic, dietary approaches like the influencer-popularized "Glucose Goddess Method" are also gaining attention for their "hacks" meant to minimize blood sugar spikes. Consumers are continuing to catch onto the health benefits associated with blood sugar regulation, from weight management and reduced cravings to cognitive performance and energy: 38% of consumers report actively addressing blood sugar management via any modality (OTC, exercise, food, etc.), a figure that over-indexes among Millennials.* 45% of consumers report using or having an interest in using functional foods/beverages to manage blood sugar.* Dietary approaches are one part of a diversifying landscape of supplements, prescription drugs and wearables all aimed at tracking and/or controlling glucose. While this points to a growing opportunity for food and beverage innovation that addresses blood sugar management, it also raises considerations about the effectiveness, safety and social implications of such tools. https://ow.ly/Orbe50QCe2W *Source: The Hartman Group, Functional Food & Beverage and Supplements, 2020.

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