Drew Sanocki’s Post

❓ You need answers to marketing questions that you're *not* an expert in. (Rockstar yes, expert in all things... no.) ❓ You work at a super small team where everyone can help with marketing, but you don't have the expertise to spread around. ❓ You could really use an "office hours" environment because you're a lonely marketer (like JK Sparks coined the phrase). First... you should have already joined the 2PM community - it's free and super laid-back. Next... Sign up for Marketing for Founders - it's not free, but it's super low-cost for the value and you'll get TONS of resources to supercharge your efforts. THE BEST PART? When you join Marketing for Founders and use code 2PIZZA10 --> ⭐ You get 10% off the monthly cost ⭐ and you're helping support 2 Pizza Marketing!

🌟 Celebrating Success: Boo! Marketing Named SME Marketing Solutions Company of the Year 2024 in North West England! 🌟 Woo-hoo...today we are celebrating. What a year it's been. We're not ones for awards, if they come our way for the right reason though, we will gratefully accept😁🏆 We're a unique small business with a tight-knit team full of big hearts that love marketing, supporting the UK small business community and young people. Being recognised for our super power - SIMPLICITY - is what sets us apart. Marketing really doesn't need to be complicated or overwhelming for small businesses. With straightforward tools, personalised coaching, and practical mentoring we empower businesses to navigate marketing confidently. No fluff, no lingo - just helping businesses stand strong for what they do best. We’re not just about business; we’re about building connections. Collaborating with marketers, sales aces, web supremos and brand experts. Plus, we’re passionate about giving back - mentoring budding marketers and supporting young people. We walk the talk. Remote work, minimal travel, and a commitment to our local business ecosystem - it’s all part of our ways of working to create positive change. After our founder, Anna, was named one of Manchester’s top 15 coaches at the start of the year we've gone from strength to strength in business and our fundraising activities for our chosen charities. Don't worry, we're not getting too big for our Northern boots and will continue to do what we do best in our mission to make marketing surprisingly simple for small businesses and early-career marketers. 🥂Chin chin to us and all our fabulous partners and clients as well as those that have helped us along the way - you know who you are. Together we celebrate the small yet mighty business community 🤩

Let JumpStartNOW be your guide as you craft a robust marketing strategy. Remember, there's no one-size-fits-all strategy. Experimentation is your ally. JumpStartNOW is here to illuminate your path to marketing success! #DigitalMarketing #Marketing101 https://lnkd.in/gbiRb7Kr

When I launched Reveting, it wasn't just about starting another marketing firm. It was personal. I saw so many smart people—founders, execs, marketers—struggling to connect and make their voices heard without breaking the bank. They needed a partner, not just a pricey CMO. That's where I dug my hands in and got to work on personal branding. Back then, the choice was clear: start where conversations grow, which meant focusing on LinkedIn. But it wasn't enough to just talk. We wanted every live chat, every moment of connection, to keep giving. So, we turned live streams into blogs, social media clips, and newsletters—all without needing extra hours from your day, thanks to some clever AI tools. Strategy came first because throwing random tactics at the wall and seeing what sticks just burns money. We tailored plans that fit each business like a glove, only using tools and tactics that actually made sense for their individualized marketing strategy. And when the existing tools didn’t cut it? We built our own. Like our Chrome extension, which lets us pull precise data from any livestream. This helps us see clearly what works and what doesn’t. Reveting is here to simplify your marketing, to amplify your voice, and to turn your marketing in revenue. We want to make sure your story is heard. If your current marketing feels more like shouting into the void than sparking conversations, feel free to send me a DM. It’s amazing what the right strategy and a dedicated team can do. Let’s make your marketing work for you, not against you.

Jessie Lizak is a modern marvel at livestreaming, audience development and personal branding. She's a Maven - and if you are not building your personal brand, you are missing out on the three tier structure of brands: Company, Product, Personal. The three together are the alchemy of Demand Generation. It's 2024 - get your stuff together - Jessie can put you on that path.

How to Create a Marketing Strategy Creating a marketing strategy requires a few steps. Here are some of the steps you should consider when creating your marketing strategy. 1. Identify your goals: While sales are the ultimate goal for every company, you should have more short-term goals such as establishing authority, increasing customer engagement, or generating leads. These smaller goals offer measurable benchmarks for the progress of your marketing plan. Think of strategy as the high-level ideology and planning as how you accomplish your goals. 2. Know your clients: Every product or service has an ideal customer, and you should know who they are and where they hang out. If you sell power tools, you’ll choose marketing channels where general contractors may see your messaging. Establish who your client is and how your product will improve their lives. 3. Create your message: Now that you know your goals and who you’re pitching to, it’s time to create your message. This is your opportunity to show your potential clients how your product or service will benefit them and why you’re the only company that can provide it. 4. Define your budget: How you disperse your messaging may depend on how much you can afford. Will you be purchasing advertising? Hoping for a viral moment on social media organically? Sending out press releases to the media to try to gain coverage? Your budget will dictate what you can afford to do. 5. Determine your channels: Even the best message needs the appropriate venue. Some companies may find more value in creating blog posts for their website. Others may find success with paid ads on social media channels. Find the most appropriate venue for your content. 6. Measure your success: To target your marketing, you need to know whether it is reaching its audience. Determine your metrics and how you’ll judge the success of your marketing efforts.

Can you tell the difference between having a plan for your marketing vs having a true marketing strategy? Having a marketing plan is a high level overview of the tactics that you might plan to explore in the next 3-9 months. You might get into blogging, being more consistent on social, or getting into video and increasing ad spend. You might even put due dates, and quantitative goals against a few of these to make sure your team is doing enough work. Thats a plan. A strategy looks at the buyer's journey as a whole to find the clear areas that marketing can step in to effectively shorten the time it takes for a person to purchase from you. This means not only knowing the task at hand, but the clear goal of the task. The desired outcome of that tactic. How it will be measured, what true success looks like, and if it clearly aligns with how you want your business to grow. It's knowing EXACTLY what the goal of the effort is. You can use social media to increase your exposure, educate your customers, retain existing customers, or even leverage it for referrals. But when you start engaging you should be clear on what you are trying to accomplish. Same goes for literally anything that you will spend marketing dollars on. You have to know the direct impact or problem it's solving for your buyer, the desired outcome, and how you are going to measure the success of each. If you don't know this... you just have a plan. Not a strategy.

Don’t worry, it is not a complicated subject. Although it may sound like marketing jargon, the marketing funnel actually is all about describing a journey we want our potential customers to go through, to become paid customers. In other words, it’s pretty much like a compass that guides potential customers from mere curiosity to wholehearted commitment. I’m going to skip the boring textbook explanations and zoom straight into practical, real-world insights. Since I am a blogger, I will explain in detail how I’m using the marketing funnel to capture the attention of readers who are keen to know more about marketing strategy and entrepreneurship, bring them closer by following me wherever I go and finally get them to become a paid customer. Yes, this funnel may seem to be a great theoretical construct but it can be transformed into a practical process that can help me to achieve my end-game. Read more, here.