Sarah Cutbush GAICD’s Post

Here's what Vogue had to say on our New York program! Read more to discover our industry based and experiential programs.

Exploring the evolution of Johnson & Johnson's iconic logo—once rich in symbolism, now transformed. Delve into the impact of this significant change on their brand identity. 🔄 #clutchcreative #brandingmatters #businesssuccess #visualidentity #brandperception #marketpositioning #brandstrategy #packagingdesign #brandimage #impactfulbranding #businessvisibility #brandawareness #marketingessentials #johnsonandjohnson

The demand for brands to stand out and differentiate has, arguably, never been greater. But creating something that is simple, distinct and original is no easy feat. It takes a lot of time, craft and attention to detail, as well as a process that allows us as designers to build a truly memorable experience like no other. Our Brand Creative Director, Ben, shares the 3 core principles we live and breathe by at Together. Link in comments.

The brand is the Identity

Authenticity is what sets a brand apart from its competitors and creates a strong connection with its customers. Some tips on how to still maintain this valuable asset whilst evolving and growing. https://lnkd.in/eu2MRYzS #brand #heritage #branding

Leadership Matters...

Does participation of stakeholders in construction a brand lead to more support and whether stakeholders communicate the brand (we have called it brand citizens bahavior). In an article written by Laura Ripoll Gonzalez, myself, Jasper Eshuis and Erik Braun in Public Administration Review we show that it does. But also that place identity and the preceived brand value matters (both for participation and for brand citizenship behavior). Article is open access and can be viewed at https://lnkd.in/e-K8fVuD)

We strive to integrate ideas and actions, showcasing the true essence of our brand culture through corporate definition and innovative identity. Effectively embodying this philosophy in practice is our current focal point of consideration

Day 3 of Building Your Brand Presence with Duke Corporate Education Today’s highlight was on purpose! WHO are you without your title?. Building a sustainable brand should be based on a solid foundation of who you are, what drives you, what value you bring and impact you wish to make in the workplace, in business or in your industry community. Here’s to unlocking your power, finding your voice, regaining your power and building your brand on purpose not on borrowed titles boss ladies. #PersonalBranding #BuildYourBloomingBrand

Curious how brands like John Lewis remain iconic? Mark Ritson reveals the secret: embracing heritage. Dive into his insights on Marketing Week to learn how understanding your brand's history can help it endure.