Sarah Nesheim’s Post

Including a cheeky little recap of the Fancy Food Show in our Crafted newsletter that goes out later today. And a JUICY new case study. Why sign up? There's a photo of the red cowboy boots I wore that accounted for starting 90% of my conversations on the floor. If you care. Linking it right here because the LinkedIn algo currently hates me anyway! https://lnkd.in/eDd6TtqX

How Reckitt uses AI to supercharge their creative: Imteaz Ahamed, the Director of Performance Marketing Nutrition at Reckitt has a team of extremely talented designers who create product page content. AI does not displace their jobs. It gives them data-backed insights to produce higher-converting creative at scale. Here is the system he's built👇 1. Compile all creative assets from Amazon ads. 2. Use a generative model to categorize assets into an Excel spreadsheet, tagging everything from the marketing claim to the color palette used. 3. Connect each creative asset to key performance indicators like ad clicks and sales. This allows for a detailed analysis of what elements are driving engagement and conversions. 4. Feed the detailed spreadsheet into a generative AI model. 5. The AI identifies which marketing claims, designs, and color schemes perform best, streamlining the decision-making process for future campaigns. This process arms creative designers with AI tools to optimize content creation, automating low-level tasks like resizing images and focus on strategic creative tasks, ensuring content is both high-performing and compliant, especially in regulated industries. Eecomm and performance marketers — save this post! Thank you The CPG Guys Peter V.S. Bond and Sri Rajagopalan for hosting another insightful interview. #generativeai #ecomm #ai

I have been quietly thinking this for like the past year (it’s a sensitive topic). When I come across agencies who would rather hire FT US based resources over using quality self service tools + overseas freelancers…… how?! The math isn’t mathing in this economy🤔

Here’s what doing door-to-door sales at 20 prepared me for today as a 29 year old entrepreneur: - closed-lost sales deals - no’s from investors - partnerships lost to the competition - mean people who want you to fail - any non-answer or ghosting in general Everyone gets doors slammed in their face. They just don’t talk about it on here. Let alone how much it stings. Lucky for me I am better equipped to not take it personally, and keep walking & knocking🚶🏻♀️📋🚪💰

Walking the floor at the Era’s Tour of CPG…. The Specialty Food Association Fancy Food Show! 💚💛💜❤️🩵 🖤🩷🩶🤎💙 😉 So excited to catch up with customers, friends, and partners over endless samples all day. I’m wearing red cowboy boots🤠 Come find me, would love to catch up! #FancyFoodNYC #FancyFoodShow

Do kids still want to be YouTubers when they grow up? This LinkedIn News headline caught my eye, here are my thoughts: 🤔 Why this is happening -Everyone is a creator, and in an economic downturn. High supply + low demand = lower compensation. -There is a HUGE equality gap among creators. Celeb-level influencers are earning most of the money while most everyone else is scrambling. -Algorithms are stifling organic reach in favor of paid reach. 💭 What to make of it -Whatever changes will occur with traditional influencer marketing and social media, authentic video content is here to stay. -Influencers will soon become true content creators, generating income from their content rather than reach, and eventually putting video production companies out of business. -Creators and talent managers will need to quickly get on board with performance-based pricing and more flexible usage rights terms if they want to participate at all. -Creators and brands should be diversifying their efforts across multiple platforms. This comes across as a rant because lots of people are still not getting it 🙈 Other experts in the space, please opine in the comments. 👇 #influencermarketing #digitalmarketing #socialmedia

Investor: "We're going to pass. But we've been wrong before!" Is that supposed to make us feel better 🙃