Saskia Brussaard’s Post

👑 Content is King, but Consistency is Queen 👸 Content is King , but Consistency is Queen : The Power Duo of Digital Marketing Here's how they rule the online kingdom: Content : Creates eye-catching magic ✨ with engaging videos, informative articles, and insightful case studies . Consistency : Builds trust and loyalty by regularly showing up with valuable content (think daily posts ). **Together, they're unstoppable! ** Remember, quality content attracts, but consistency makes the throne yours! Think of it this way: High-quality content is like a delicious dish in a crowded restaurant. People might try it if it looks good, but if the restaurant closes regularly, they'll find another reliable option. Consistency is like having a consistently open restaurant with good food. While some dishes might be better than others, people know they can always depend on you for a satisfying experience.

🍝 What do restaurants sell? FOOD! And a great photo of your menu item could be the difference between someone dining in or just scrolling past. If you are managing the social media for a restaurant or coffee shop, please, please, please take great photos of the food and post them! All you need to do is: 📷 Find a spot in your restaurant to take a photo of the food. Somewhere with a nice, clean background.  📷 Take a few photos of your food so you have options.  📷 Use those in your social media feeds! Authentic photos always win the day! Algorithms can tell when it's a stock photo, and people can, too. Make sure you're serving up content as fresh as your food. 👨🍳 #businesstips #restaurantowner #restaurantmarketing 

Last week we welcomed a new Guide Editor, as our previous Editor David Matthews takes on an exciting new role in his hometown of Sydney (and lucky us, remains on board at WAGFG as a Senior Contributor). Here in this bittersweet Q&A, he shares some of his highlights at the helm of WA Good Food Guide. —— WAGFG: It’s four or so years since you joined WA Good Food Guide. Take us back to those early days and the journey you’ve been on with us. David: Before starting with the WA Good Food Guide, I’d been working with national publications covering all things food and drink Australia wide. Joining WAGFG meant narrowing the focus to one state, which I saw as an opportunity to get under the hood and go deep in a place that, traditionally, was underrepresented. Definitely the sentiment from locals was that WA rarely got a look-in from national publications run out of the east coast. Why was Adelaide, a significantly smaller city population-wise, getting so much more coverage than Perth, for example? When was the last time reviewers or editors had even made it to the West? I remember a few conversations I had back east when I was joining, about how our mission was to present a Top 100 list of the state’s best venues. The response was often “how are you possibly going to fill a list with 100 good restaurants in WA?”. In my mind, it reflected the fact that a lot of people had a blind spot when it came to the West, and because of that, it never really got the attention it should have. I’m pleased to say that during my time, the hardest decision we made every year wasn’t how to fill the list, it was about how many truly excellent and inspiring venues we had to leave out. Continue the read below. https://lnkd.in/gXpdss7v

Restaurant Owners, Pay Attention! Ever wonder why your beautiful content isn't hitting the mark? Two crucial reasons: 1: Lack of Clarity - Your audience sees a gorgeous dish, but what's the action? State your promotion and special deals. Provide context. Why should I, as a potential customer, care? Give me a reason to choose your restaurant. 2: Neglecting Taste Appeal - Don't get too caught up in pretty photos. Make your audience crave the meal. Shift focus from ambiance to capturing the taste of your dishes. Make them want to savor every bite. If you want to create more content in 2024, I'll be sharing some tips, let's connect if we haven't yet.

Craving something spicy? We are too! 🔥 Join us as we dive into the vibrant world of Chinese cuisine and capture some mouthwatering content for our client! 🥢 #ChineseFood #FoodReel #BehindTheScenes #FoodPhotography #Foodie #FoodBlogger #ContentCreation #DigitalMarketing #KaitechMarketing

Fellow business owners, Are you passionate about serving delicious food and building a strong presence in your local community? As a restaurant owner, I understand the importance of attracting customers in your local area. Here are some key strategies that have helped me connect with diners and build a loyal following: Highlight Your Uniqueness: What sets your restaurant apart? Is it your focus on locally sourced ingredients, family recipes passed down through generations, or a specific cultural cuisine? Embrace Social Media: Utilize platforms like Facebook and Instagram to showcase mouthwatering dishes, promote special offers, and engage with your community. Partner with Local Businesses: Explore collaborations with nearby shops, markets, or event organizers for cross-promotion opportunities. Offer Incentives: Consider targeted promotions for residents in your area. Call to Action: Share your own strategies for connecting with local customers in the comments below! Let's learn from each other and grow together. Hashtags: #LocalRestaurants #CommunityBuilding #MarketingTips #RestaurantSuccess #Foodie

🌮 Spice Up Your Social Media with TwevaSocial! 🎉 Hola, Amigos! Are you ready to turn up the heat on your Mexican restaurant's social media presence? With TwevaSocial, sharing the vibrant flavors of your cuisine across the top 10 social platforms has never been easier! 🌶️📲 Why TwevaSocial for Mexican Restaurants? Deliciously Simple Posting: Share your mouth-watering dishes, special offers, and fiesta events effortlessly. Engage Your Foodies: Connect with your loyal customers and attract new ones by showcasing your unique culinary creations. Cultural Celebration: Highlight the rich heritage of Mexican cuisine through stories, traditions, and behind-the-scenes looks into your kitchen. Event Promotions: From Taco Tuesdays to Mariachi nights, make sure your community knows about every flavorful event. 🔥 Turn the Flavor Dial to Max with TwevaSocial: Our platform is the secret ingredient your social media strategy has been missing. Capture the essence of your dishes and the spirit of your restaurant with ease, and watch as your digital presence sizzles with engagement and excitement. 🌮💬 We Want to Hear from You! What's your restaurant's signature dish that everyone should try? Share in the comments below and let's spread the love for Mexican cuisine together!

🎥 Watch How FoodMyDay Conquers the Kitchen! 🍽️ We're excited to share our latest video showcasing our team’s culinary adventure! 🎬 We've combined it with FoodMyDay's unique music to make it even more enjoyable. In this video, we cooked up six delicious dishes: vegetarian borscht, pumpkin soup, meat pilaf, stuffed cabbage rolls (holubtsi), lasagna, and potato with Kyiv-style cutlet. 🍲🍜🍖🍝🥔 Here’s why this experience was invaluable for our founders: 1. Understanding the Restaurant Kitchen: As professionals with tech and marketing backgrounds, it was fascinating to dive into the workings of a typical restaurant kitchen. It’s a whole new world! 🧑🍳 2. Calculating Real Costs: We got hands-on with the ingredients and figured out the actual cost of each dish. Knowledge is power, and now we have the power of precise pricing! 💰 3. Experiencing Restaurant Routine: We learned firsthand about the daily challenges of running a kitchen, which will help us craft better personalized meal plans for you. 📅 4. Dutch Feedback: Our Dutch friends gave us amazing feedback and tips on how to make these dishes more appealing to local tastes. More South Asian spices, anyone? 🌶️ Why? We’re still figuring that one out! 🤔 5. Creating Engaging Content: This experience helped us generate valuable content for our marketing efforts. Stay tuned for more behind-the-scenes looks! 📸 6. Ready to Feed Over 100 People: We prepared over 100 servings in one shift and enjoyed the delicious Ukrainian cuisine we’ve been missing. My 8-year-old daughter now chants "Holubtsi! Holubtsi!" before every meal. 🥟🥳 7. Grateful Thanks: A huge thank you to the Olst-Wijhe community for allowing us this incredible kitchen experience. We couldn’t have done it without you! 🙏 Check out the video, like, and share your thoughts! How do you think we can make our dishes even better? 👇 Let’s make FoodMyDay a household name together! 🌟 #FoodMyDay #CulinaryAdventure #UkrainianCuisine #StartupJourney #FoodInnovation

Craving a burger? Here are Tripadvisor's top five recommendations for 2024

How did we help a small restaurant in Northern Ireland, with a town of just 18500 people, gain a reach of over 19,000 organic customers, 14,000 monthly average customers, and 150+ paying customers every day for their opening month? With no money spent on ads and a minimal budget,?   It all started with figuring out what sort of culture is common in that town. It was a small community where everybody knew everybody, very pro-UK, with primarily 30+ people. It was also 56% women, so we had to account for that too.   First, we created a little mystery around the restaurant by releasing teasers and using the town landmarks and famous places to invoke both a sense of community and curiosity. Next, from our competitor research, we found that our brand of food had around six similar restaurants, but each had a unique spin on the food items we sold, and none of them offered the original authentic food.   We capitalized on that, and using the earlier-built curiosity, we doubled down by letting them know that we would be different without going into too many specifics, keeping the curiosity alive.   The opening deal also helped convince people on the shelf to try us; within a week of starting, we managed to gain 11961 followers, and that was just about when the restaurant first opened.   We got floods of customers on our very first day.   Want similar results in just 399? Check out https://lnkd.in/dsy9Mg9G.   (PS: Get 50% off your first month just by liking, sharing, or commenting on this post; one is fine.)