While not widely known, St. Nicholas,
among his many patronages includes brewers.
In fact, he is the patron saint of brewers.
Really. I’m sure of it. I think.
The way we think of St. Nick in America begins with the publication of Twas the Night Before Christmas: A Visit From St, Nicholas by Clement C. Moore in 1823.
First published in 1823, it is largely responsible for the conception of Santa Claus from the mid-nineteenth century to today, including his physical appearance, the night of his visit, his mode of transportation, the number and names of his reindeer, and the tradition that he brings toys to children.
Prior to the poem, American ideas about St. Nicholas
and other Christmastide visitors varied considerably.
The poem has influenced ideas about St. Nicholas
and Santa Claus beyond the United States
to the rest of the Anglosphere and the world.
There you have it — we Americans taking credit
for another institution and its origins.
We’re good at this 🤓
We’re still trying to come up with a believable
narrative on how America invented the wheel.
But we will — in a bar or pub 🥸.
“Beer🍺, it’s what America drinks.”
— Stephen Carter King
#Christmas #StNick #SantaClause
#Beer #CraftBeer #Taproom #Brewpub
#ConsumerBehavior #BrandAwareness
#BusinessIntelligence #SocietalSubcurrents
✦ ✦ ✦
Stephen Carter King
Chief of Growth and Marketing
+ Beerconomist • Sherpa • Team Leader • CEO
of Beerconomy & Co., a Kings Crossing subsidiary
[email protected]
Beerconomy is a data and business intelligence source, empowering people with insights. At our core, we’re both profit and AI driven, and as thought leaders to the beer trade, our mission is to strengthen and guide, fact-based decision-making that impacts business, society and our world
