Eli Schwartz’s Post

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Author of Product-Led SEO | Strategic SEO Consultant & Growth advisor helping companies unlocks $billions in revenue | Angel Investor | Podcaster | Bestselling author | Please add a note to connection requests

$35k for keyword research. $50k monthly retainer for SEO reporting. $5k for guest posts on no-name sites. I just saw these prices in an SEO proposal a startup shared with me. Too many companies are being ripped off by agencies because they just don't know any better. There are so many great agencies out there; don't use one that doesn't help you hit your goals. PM me if I can help you find a great SEO/SEM/PR/Link/Local agency, and also PM me if you are a great agency I should know about.

Michael King

Founder of iPullRank | USA Today Top 10 SEO | Search Marketer of the Year | Author of "The Science of SEO” Book Coming Soon | Toured 4 Continents as a Speaker and Rapper

1mo

Or...everyone could just raise their prices to these levels.

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Ahmed Serag

GTM @ Obviously AI | Done-for-You AI Modeling & Custom LLMs | American 🇺🇸

1mo

Holy cow. 35,000 for Keyword research? 350 hours or 45 business days of work at $100 an hour? To research and find keywords your clients customers are using? Thats a lot. Better to put that into placements and content and get them more customers so you can charge more but ethically.

Ash Nallawalla

SEO Consultant and Author of "Accidental SEO Manager". Judge, AWI Awards, US and Global Search Awards. Speaker, Pubcon 2024 Las Vegas

1mo

In Australia, a company I worked for paid $1 million per month for SEO - some time before I was there. At another, I saw the tail end of the contract for an agency that charged $1 million per year. This can happen if SEO is part of the Marketing arm (rare to find in Australia now) and the marketers are used to paying millions for campaigns.

Paul Ryazanov

CEO, MageCloud. We build and scale e-commerce stores around the world ❤️🔥

1mo

Good agency should never lock you into contract. I cant even imagine how come these prices even exists. You might have someone full time for that cost in UK

Femi Olajiga

Digital Optimisation Strategist | SEO + CRO | Author: Lean Agile Marketing

1mo

I have experienced an agency white label £199 SEO tool for £15,000 per month. The solution I always recommend is: 1: In-house marketing teams subscribe to SEO tools like Ahref or Semrush to mention a few. This will help reduce your SEO cost. 2: Hire in-house SEO subject matter experts with strategic and revenue optimization experience. 3: Create an hybrid ways of working that integrates seamless collaboration between Agency resources and your in-house SEO team.

Daniel Lee

I talk about personal and professional development 🧠, marketing 📈, Shopify SEO 🔎, and ecommerce 🛒

1mo

😲 Blimey! $50K a month on reporting?!?! That can't be correct. What kind of SEO reports are those??? Wouldn't that be roughly two full-time experienced people doing only reporting all month??

Brett Heyns

• AI • Marketing • SEO •

1mo

Ha! Jokes on you, Eli Schwartz. It's not April 1st 😁 Seriously tho, is that agency high or something, thinking they can get away with that rubbish?

Jeff B.

Fractional CMO & SEO expert

1mo

That's an INSANE price. And they are probably super siloed with no understanding of how to impact commercial outcomes.

Charles McDonald

Labors of love include search engine marketing, e-commerce, project management, strategy, branding, and creative. Colossians 3:23

1mo

It's important to distance yourself from these types of practices, I know first hand. The best option is to take a seasoned marketer and have them guide the company in building an internal team. I have hired, fired, and worked for agencies for 10 years. There isn't much good left. Unless..... I should start one to fix the problem, forget about all the lessons I learned, be disorganized, compromise on protocol, treat customers poorly, become greedy, and fail. The exact words of marketing agencies everywhere.

"Those prices seem outrageously high! It's unfortunate how some agencies take advantage of startups and small businesses. It's crucial to find a reputable agency that provides real value and helps achieve tangible results. If anyone needs recommendations for trustworthy SEO agencies that deliver without breaking the bank, feel free to reach out to me. Let's support businesses in making informed decisions!" https://nofalseo.com/

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