Scott Stedman’s Post

Thanks to Katie Goodwin Walker for inviting me to participate in tonight's panel with LinkedIn, to delve into their new research into B2B marketing. I got to share the stage with (and learn from) fellow professional services marketing leaders James Montgomery and Sarah Thomas Ph.D. A few marketing challenges we have in common: >> 95% of our audience isn't actively buying at any given moment - so building a strong brand and playing the long game is crucial. >> Our people are our biggest assets and advocates. >> We balance the duality of operating in a regulated industry whilst being hugely motivated to make work that cuts through creatively. And that works obvs 😜 >> We need to influence increasingly large 'buying groups' including the c-suite, finance, IT, procurement, marketing and HR. And thanks Lauren de Boer Tom Pepper for being brilliant hosts tonight. If you're interested in B2B marketing, it's definitely worth getting your hands on a copy of the research findings. #LinkedInIndustryInsights #B2Bmarketing #CMO

ANY INSIGHTS YET? When is an insight, not an insight? How can we go about sourcing and sharing better insights for proper outcomes?? It was a pleasure to speak to Chris Kocek about the topic of insights which we agree is often an over used buzz word in the boardroom! The truth is, insights can be powerful and very effective. Learn why and how in our Plan.Grow.Do. article and video on the YouTube channel (link inside the article) #sales #insights #lubricants #b2b #b2bsales

Are you trying to do, or say too much? We often expect too much from our audience. But people are busy, distracted, and selfish. Educating them about something is hard to do, and expensive. It’s far easier to start with what they care about, Then bridge to things you want to talk about. How? 1. Research your buyers (or find existing). 2. Find out their priorities.  3. Create marketing that bridges from their priorities, to your messages. via Dave Kellogg #b2bmarketing #b2bgrowth #b2bscaleup

On occasion of "valentine's day", I write a letter to my first love "B2B Marketing" ❤️ My Dearest B2B Marketing, As I sit down to pen this letter, my heart swells with a flood of emotions, for you have been my first love, my guiding light in the vast sea of commerce. From the moment we met, I was captivated by your allure, your sophistication, and your endless potential. Oh, how I cherish the memories we've shared, navigating the intricacies of the business world hand in hand. Together, we've conquered markets, dazzled clients, and forged alliances that transcend mere transactions. You have been my steadfast companion, my muse, and my greatest inspiration. With every campaign we've crafted, every lead we've nurtured, I've marveled at your ingenuity and adaptability. Your ability to weave narratives that resonate with our audience, to spark conversations that ignite change – it leaves me in awe. But it's not just your professional prowess that has stolen my heart; it's the depth of our connection, the synergy between us that transcends the confines of the boardroom. You understand me in ways no other discipline can, anticipating my needs, challenging me to reach greater heights, and celebrating our victories as one. As we continue our journey together, I pledge to honor and cherish you, to explore new frontiers and push the boundaries of what we can achieve. For you, my dear B2B Marketing, are not just a strategy or a tactic – you are my passion, my purpose, and my true love. Forever yours, Dr. Karthik Nagendra

Credibility doesn’t happen overnight — businesses have to build authentic connections. Our CEO, Valerie Jennings, reflects on the core values that drive B2B marketing success: “Business-to-business (B2B) marketing follows many of the same traditional principles as building a new business relationship with a client, executive, customer or influencer. I think about the trust I have built with esteemed executives over the past two decades and the immense gratitude I feel towards those relationships. Digital advertising cannot replace this type of authentic connection with people. While some of our values have shifted as a society, not all relationships are for sale. Trust is still the most important factor in growing a business.” —Valerie Jennings, CEO of JSMM ✨ #DigitalMarketingAgency #B2BMarketing #BrandStrategy #Authenticity

Another great session from #themarketingmeetupnorthampton The amazing Baz Richardson highlighted three key considerations to maximise the success of your B2B marketing (spoiler - these apply to B2C too) 1. Creative counts more than anything else in generating success (other than market share) when you ask consumers what influences them. 2. Perspective is not fixed. What a business perceives and what a consumer perceives is not the same thing. So as marketers we need to shift our perspective to view our brand and messaging through customer eyes. 3. We do not make decisions based on facts. We make them based on feelings and then justify this with the facts. Feature lead content does not resonate. Lead with benefits. Your consumers are asking 'whats in it for me.' Can you articulate this so that they can answer this instantly? Thanks Baz and the amazing The Marketing Meetup team in Northampton. Penni Pickering Jo Pickering and Elisha Dignam What great creative marketing has recently floated your boat? Drop a comment and share the love...

Just finished the course “B2C Marketing: 3 Steps to Reach Your Target Audience” by Madecraft and Demisha Jennings! Check it out: https://lnkd.in/gDejhHbt #b2cmarketing.

Just finished the course “B2C Marketing: 3 Steps to Reach Your Target Audience” by Madecraft and Demisha Jennings! Check it out: https://lnkd.in/geKvsmJb #b2cmarketing.

Just finished the course “B2C Marketing: 3 Steps to Reach Your Target Audience” by Madecraft and Demisha Jennings! Check it out: https://lnkd.in/gpCUvnv7 #b2cmarketing.

Just finished the course “B2C Marketing: 3 Steps to Reach Your Target Audience” by Madecraft and Demisha Jennings! Check it out: https://lnkd.in/gV2YupvU #b2cmarketing.