👀 Did you know over 10% of Atlanta Braves revenue comes from events outwith matchday?
What they have done is create a space (Battery Park) that can be used 365 days a year, allowing them to generate revenue away from matchday and attract a whole new audience to the area.
Now we aren’t saying you have to go and build lavish hotels and restaurants for you to achieve similar success, start on a smaller scale by thinking about what events can you host away from matchday to get started.
Here’s a couple of ideas (You can thank us later) 👇
🍻 It’s the Euros this summer, so why not host a fan zone with drinks and local food trucks while the game is on the TV? You can make money from selling general admission tickets or even hospitality packages.
🍔 Speak to local hospitality outlets about hosting a food/drink festival, you never know they might be looking for a space to set up in the summer while the sun is out.
🎶 You might have a high-profile band from the local area. Why not discuss the idea of hosting a concert with them, stadiums are perfect for this after all!
Now we aren’t perfect so sure we missed some, let us know what you’ve seen in the comments 👇
#Sportsbiz | #Sportsmarketing | #Fanengagement
Sports and Entertainment Event Planning Professional
2wWhat an iconic entrance for attendees!!