Sean Pillot de Chenecey’s Post

The Cannes Lions – the major global advertising festival – has just completed and prizes have been awarded. See this AdWeek story about who won what and for what ideas. This is a remarkable event, that showcases the best of what creative minds have generated over the previous year in numerous categories – but all are surprising and impactful with their ingenuity.   Read this and you can pick your own winner – maybe it is the Peruvian cement company, that designed city pathway tiles, that help visually impaired people? What a simple and yet powerful idea. Or maybe it is the Pedigree adoptable dog campaign, that uses artificial intelligence in a helpful and lovely way. There are moving ads that elevate the role of women and girls in sports and societies and also more classic – brand or product selling campaigns, that are beautifully executed, like the Magnum ice cream outdoor campaign.   These campaigns are important not just from a marketing perspective – I think they have a greater societal meaning, as they always deal with relevant issues and blend the traditional media and the latest technology. See the full AdWeek story here:   https://lnkd.in/d2EKiCag   #creativity #advertising #branding #marketing #idea #canneslions #visualcommunication #communication #brandvalue

A whopping 82% of Cannes Lions International Festival of Creativity attendees feel that the festival has become more geared to tech companies than about creativity. "The overwhelming agreement that focus has shifted from creativity towards tech is, if not surprising, still a startling fact. I’d like to think creativity will always remain at the heart of the festival, and be the central tenant of what we do as a sector" - MullenLowe UK chief growth officer, Lucy Taylor. More insight's from MullenLoweUK's research here >>>https://lnkd.in/evcieU7r #advertising #creativity #marketing

"As consumers, we're inundated with more noise than ever before. And so, as a brand, a key way that we can stand out is through creativity—but it has to come through in a way that feels authentic to us and to our audience," shares Katie (Risch) McAdams on why creativity is vital for good business. Check out more via Ad Age by MediaLink.

It's almost time for Cannes Lions Festival of Creativity.   For most attendees, the event is about toasting the efforts of creative departments, and getting a few deals underway (with some employing an approach of rosé-powered persuasion).   I love Cannes because it's a bellwether for the ad industry - and for business more broadly.   This week I wrote a column for The Drum about that very thing.   You'll find the link - as always - in the comments.   #cannes #advertising #creativity #ape

📰 News: 📰 --AI Reckoning for World's Ad Industry at Cannes Lions 🌟-- Walking along the Promenade de la Croisette during Cannes Lions 2024, you might think you've stumbled into a global tech conference! With billboards boasting an impressive presence of technology companies, it's clear that tech is taking center stage. The heart of the conversation? Whether technology is killing creativity in advertising or giving it a new lease on life. This debate has the industry buzzing and even shaking to its core. We’re talking about Cannes Lions – an event with a 70-year history of celebrating excellence in creativity, now suddenly intertwined with the fast-paced world of tech. - Technology companies represented more than 50% of the billboards along the Croisette - Over 70 years of Cannes Lions, this year marks a significant tech takeover - Attendees reported a 35% increase in sessions focused on technology and creativity So, is tech the hero or the villain in the world of advertising? The debate rages on amidst the stunning backdrop of the French Riviera. 🌊 #AIDriven #Digital #AI #Data #SMB #SME #Strategy #Innovation #Business #ArtificialIntelligence #AnniQ https://lnkd.in/evUeXsbN

Enter the Lions' den 🦁 Last week was the Cannes Lions International Festival of Creativity, the largest gathering for those who work in creative communications, advertising and related industries. The week-long event celebrated the best in advertising with the Lions awards and educated attendees with talks on industry trends. Some of the key branding takeaways: 🤖 AI is here to stay Artificial intelligence and its impact on the industry was heavily discussed with many brand activations at the festival involving the usage of AI. While some talked about the capabilities that allowed for better work, others talked about the pitfalls such as the lack of diversity in AI-generated images. 🤝 The business case for inclusivity Due to diversity fatigue and culture wars, many companies have begun defunding their diversity, equity and inclusion efforts. However, one panel at the festival highlighted the commercial benefits of more progressive advertising, citing it helps brands sell more and retain customers. ⚖️ Brands can’t shy away from politics Sessions highlighted the importance of brands getting involved in politics. According to Research Live, 60% of consumers buy brands based on their politics. 🎨 The power of the creator economy This year was the first time the festival included a Creator Pass, an initiative designed specifically for content creators to learn about the advertising industry. Simon Cook, the CEO of Lions, acknowledged the major contributions influencers have had in advertising and the potential growth of the creator economy. Creators with a real connection to their audience are who brands should be partnering with, not necessarily the biggest names. 🏎️ Embrace the now The “Coors Lights Out” ad campaign, born from a pure accident that went viral, was a Lions Award winner. Shohei Ohtani, a baseball player, damaged a billboard featuring a Coors Light ad with a foul ball, and within 48 hours, Coors responded with a special edition can that replicated the damaged ad. Brands should be moving fast to capitalize on what’s happening in culture. Want to learn more about the Cannes Lions Festival? Visit canneslions.com 📸 Contagious ---------- #canneslions #cannes #branding #globalbranding #brandingcontent #brandingmanagement #strategicbranding #brandingforbusiness #professionalbranding #brandingstrategies #svanyc #mastersinbranding #svamastersinbranding #svamib #schoolofvisualarts #sva #svabranding #branding #gradschool #mpsbranding

We've just published the 2024 Contagious Pioneers: our list of the most exciting, creative and innovative agencies on the planet. The ranking is created by analysing the campaigns our editors have selected over the past year, filtered from thousands of submissions from all corners of the globe. A huge congrats to the 8 winners selected -- you can read about them here: #creativity #campaigns #advertising

Fueled by advancements in digital, the Out-of-Home landscape has undergone a significant transformation in the past decade. Kantar's Lexi Cappalli will be joining a panel of experts to discuss how #OOH has changed, how to optimize your creative, and how to measure impact of the medium. Learn more and register: https://lnkd.in/g_fvcX3K

Cannes Lions 2023 postscript: GUT instinct and Uncommon energy push ad industry forward. Here’s my Campaign Magazine UK column looking back on the festival where it felt for the first time that the industry was finally moving out of the shadow of the pandemic — creatively as much as commercially. I picked five themes (but there are definitely more): 1) Brands care about creativity and Cannes 2) Creativity is making a comeback 3) New technology and artificial intelligence are a net positive 4) A new breed of independent creative agencies 5) Inclusion and sustainability are still under scrutiny https://lnkd.in/e5rp8JYY